Match Hype, the award-winning company that allows operators and affiliates to create short-form video content that captures the thrill of live sports, has struck a breakthrough partnership with leading odds and data provider, Abelson.

Match Hype is revolutionising the way operators and affiliates acquire and retain bettors with its sophisticated video technology that automatically turns raw sports data into thousands of daily videos, translated into 30+ languages, with custom branding.

The videos are directly integrated into the sportsbook/affiliate website/app and can also be shared on social media. For operators, Match Hype has recently launched a Bet Builder Insights in Video product, providing players with a new way to access stats and insights to make informed betting decisions.

The deal with Abelson brings this technology to the data and odds provider’s customers for the first time. Abelson already has a proven track record of delivering odds and data solutions with an unmatched level of accuracy and speed.

The partnership with Abelson comes off the back of a busy few months for Match Hype, which won the iGB Launchpad competition as part of iGB Live in Amsterdam. It then won the SBC First Pitch prize at last month’s SBC Summit in Lisbon.

Radek Psurny, CEO and Co-founder of Match Hype, said: “We have years of experience in dynamic video technology, but we are a new player in the iGaming field. That’s why it’s important for us to have partners with a strong reputation in the industry, such as the amazing team at Abelson.

“Our solution allows operators and affiliates to acquire and retain players at scale through the medium of video and thanks to the state-of-the-art technologies we use, they can do this automatically. This makes Match Hype an absolute game-changer.”

COO of Abelson’s pricing division, Abelson Odds Jeevan Jeyaratnam, added: “We are thrilled to be assisting the SBC Summit First Pitch winners, Match Hype, with market penetration and product development. Radek Psurny and Co-founder Filip Koubek have created a genuinely fantastic engagement product.

“To be able to be among the first to showcase this to our partners is a major coup for Abelson, further strengthening our position as a true market leader.”

In a country where mobile gaming dominates and interest in football continues to rise, India’s talented gamers now have the opportunity to compete for glory on the global stage in eFootball at the FIFAe World Cup. Following the recent partnership between FIFA and Konami, eFootball, Konami’s football simulation game, has been officially included as one of the official titles featured in the FIFAe World Cup, alongside Rocket League and Football Manager.

In this inaugural year of this new development, India is among 18 countries officially invited to participate in eFootball at the global tournament, joining nations such as Argentina, Brazil, England, France, Spain, and Portugal. The top-performing athletes from each country will face off in the finals later this year across both mobile and console platforms.

According to the India Games Market Report 2023 by Niko Partners, India is primarily a mobile-first market, with 96.8% of gamers using smartphones or tablets. The total number of gamers across all platforms is expected to reach 641.2 million by 2027.

With India at the forefront of the mobile gaming revolution and eFootball available for free download, the country’s vast base of mobile gamers have the chance to turn their passion into success on the international stage. The free-to-play aspect also facilitates easier training and participation for India’s talented mobile gamers across all backgrounds, eliminating barriers that typically limit access to high-level competitive play.

Sharing his thoughts on the opportunity this presents for India’s esports industry, Akshat Rathee, Co-founder and Managing Director of NODWIN Gaming said, “This collaboration between FIFA and Konami to bring eFootball into the FIFAe World Cup is a significant moment for Indian esports. India’s inclusion in this global event is a source of immense national pride. The accessibility of a free-to-play game like eFootball ensures wider participation, and with FIFA fueling the esports ecosystem, we are witnessing the seamless integration of sports and esports—ushering in new opportunities for Indian gamers to shine on the world stage.”

eFootball is also set to be featured in the Ministry of Information and Broadcasting’s upcoming WAVES Esports Championship 2025 (WESC). The nation has also been consistently competing in the title at the Global Esports Games.

“The recognition of India as a region in a global esports tournament like the FIFA eWorld Cup is monumental for Indian esports. This collaboration between KONAMI and FIFA opens up valuable avenues for both mobile and console gamers across the country to compete on the international stage. Additionally, with eFootball being included in the roster of tournaments like WAVES 2025 which is supported by the Ministry of Information and Broadcasting, the title has great potential to bring further opportunities to aspiring Indian esports athletes,” commented Animesh Agarwal, aka 8Bit Thug, Co-Founder of S8UL and 8Bit Creatives.

Invincible GG, a groundbreaking competitive gaming platform and technology company, has outlined the latest AI developments of its interactive mobile horse racing game, Owners Club, which is set to provide a new injection of interest into the ancient sports of kings.

Following a successful game launch in Q3 2024 and activations at the Doncaster St. Leger and York Ebor festivals, thousands of Owners Club players have started to formulate an expansive game world that gives the masses the true feeling of horse ownership, breeding, and racing experiences. 

Being founded on the latest in AI and Web3 technologies allows the game to evolve with more nuance over time, with the former being implemented to enhance users’ strategic horse development and create developing traits and performance benefits that can lead to further self-training opportunities in-game.

Each horse has its own unique, nuanced genetics and racing traits. These can be trained via evolving in-game activity—which will include collaborative intelligence in future releases and passed on to future colts and fillies to create racing dynasties that will stand the test of time while also bringing in lucrative in-game winnings and potential syndicate stud earnings.

Further features include an AI-powered event simulation engine (instead of predetermined RNGs), and sophisticated algorithms that factor in horse health, jockey decisions, and environmental factors that ensure Owners Club races maintain tension and excitement throughout, just as racing fans in the real world would experience from the grandstand.

Jonathan Strause, Invincible GG CEO, said: “Gamers of today want more than static, insular game worlds. They’re looking for immersive experiences in evolving ecosystems, multiplayer competition, and the feeling that they’re fully integrated into the game. Owners Club is offering just that for both current racing enthusiasts and the next generation of racing fans.

“With unrivaled AI integration into the theoretically unlimited stable of in-game horses, combined with back-end Web3 technology that empowers players to easily realize what true thoroughbred ownership and training feels like, Owners Club players can forge their own relationship with horse racing via the gamification of training, racing, and trading in the app, which can only help the future engagement of this ancient pastime.”

Owners Club will be showcased to its biggest live audience yet at the QIPCO British Champions Day on 19th October, 2024, with live races broadcasted as-live to screens around Ascot, with various prizes on offer for the winning owners.