Gaming Americas Weekly Roundup – October 7-13

Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

PrizePicks announced the appointment of Marcus Sanford, former CFO of Blizzard Entertainment, as the company’s new Chief Financial Officer. Ari Koteles, who has served as PrizePicks’ CFO since 2021, has been named to the newly created role of Chief Business Officer.

International Game Technology PLC announced that IGT PlayDigital recently released the award-winning Mystery of the Lamp game in several U.S. online gaming jurisdictions – New Jersey, Pennsylvania, Michigan and West Virginia. IGT’s Mystery of the Lamp game rose to super-star status by achieving high performance in land-based casinos worldwide and winning “Top Performing NEW Premium Game” at the lauded 2024 EKG Slot Awards Show.

NorthStar Gaming Holdings Inc. announced the launch across all NorthStar Bets online and mobile betting platforms of “Sports Insights 2.0,” a robust set of enhancements and new features added to its industry-leading content vertical. Sports Insights is a key differentiating feature that supports NorthStar’s position as a premium brand and industry leader at the intersection of iGaming and media.

GAN Limited has announced that it has received approval from the Nevada Gaming Commission (NGC) for the merger of GAN and a subsidiary of SEGA SAMMY CREATION INC. (SSC), an affiliate of SEGA SAMMY HOLDINGS INC. The closing of the merger remains subject to other customary closing conditions including additional gaming regulatory approvals, and is expected to occur in late 2024 or early 2025.

Partnerships

Crane Payment Innovations (CPI) announced its agreement with Everi Holdings, a premier provider of land-based and digital casino gaming content and products, financial technology, player loyalty solutions and bingo. This collaboration will integrate Everi’s CashClub Wallet with CPI’s Betbridge cashless solution, enabling at-machine mobile payments in casinos. By building this solution on the trusted bill validator and TITO technology, CPI and Everi are making cashless payments seamless in casinos.

BetMGM announced that it is teaming up with GTG Network to deliver customised content and useful betting insights for sports fans. The multi-year agreement will roll out in phases, beginning with direct-to-consumer content followed by in-app product integrations. BetMGM will use GTG’s proprietary content engine to launch the partnership, harnessing trillions of data points to share valuable market insights, player statistics and win probabilities for MLB, NBA, NFL, NHL, college basketball and college football.

TaDa Gaming has further strengthened its position in the rapidly growing Latin American market through latest partnership with Cactus Gaming. This deal gives more players greater access to the TaDa portfolio of games and newly launched engagement tools across the region The partnership follows on from a slew of new signings for both companies and will enable the integration of the TaDa portfolio into Cactus Gaming’s platform through a single API.

The American Gaming Association (AGA), European Casino Association (ECA) and the Betting & Gaming Council (BGC) announced the signing of a memorandum of understanding that marks the beginning of a collaboration grounded in shared industry values and priorities. The MOU formalises a commitment among the three associations to address key issues facing the global gaming industry including illegal gambling, responsible gaming, innovation and security.