Latest News
BGaming goes green by funding Portuguese urban nature project
Popular iGaming content provider BGaming has supported a biodiversity education programme in Lisbon, with the view of developing children’s artistic skills and promoting community cohesion.
The creative game studio gifted €10,000 to The European Intercultural Club, a non-profit organisation that supports youth education, training and employability, this summer. BGaming’s generous donation has now been used for club premises repairs and organisational needs, with another portion financing a project to support children’s skills development.
The new programme ‘Urban Nature Project – A Macro Story’ will help students integrate with the urban environment around them in a hands-on and multi-disciplinary way. The youngsters will combine elements of nature with cinema and audiovisual techniques, as supported by cinematic artist Gonçalo Almeida.
After embarking on observatory nature walks, the students of the Urban Nature Project will join Almeida to learn the fundamental techniques of cinema, including narrative, filming and editing techniques, with the aim of promoting environmental awareness, developing creative skills and strengthening ties between the school, community and the Great Outdoors.
Gonçalo Almeida was born in Portugal and began his career as a film director, growing to become one of the biggest names in fantasy cinema. He has directed and produced a number of critically acclaimed works including Faz-Me Companhia, The Girl from Saturn and The Advent.
This charity project marks the third creative cause supported by BGaming in 2024, after they made donations to a Brazilian art institute and a youth chess centre in Poland ahead of other major industry events.
Marina Ostrovtsova, CEO at BGaming, said: “Creativity is a proven way to support young children’s development, and we take joy in donating to valuable causes that champion this. Just as BGaming is dedicated to producing the most creative games on the market, we are committed to building strong communities through art.
“The children at The European Intercultural Club are sure to benefit from their time taking part in this semester-long project and we can’t wait to hear about the results.”
Ana Quintela, General Coordinator at The European Intercultural Club, added: “We’re happy that BGaming reached out to us, enabling the local school to implement a cinema workshop project.
“This donation came at the perfect time, allowing us to support an educational initiative that aligns with our community’s needs.”
About BGaming
BGaming is a fast-growing iGaming content provider converting gambling into gaming. Thanks to an expert team and a player-driven approach, the studio creates innovative and engaging products featured on reputable platforms and 1,600+ online casinos worldwide. BGaming is the world’s first to support cryptocurrencies and offer Provably Fair games. Today the brand’s portfolio includes 150+ products with HD graphics and a clear user interface for every device. The studio is also known for its brand exclusives created in partnerships with leading operators in the industry.
Latest News
SPOTLIGHT SPORTS GROUP PARTNERS WITH KINDRED GROUP TO DELIVER SMART VIEW RACECARDS
Spotlight Sports Group (SSG), a world-leading technology, content, and media company specialising in sports betting, has today announced a partnership with Kindred Group’s Unibet brand to deliver Smart View racecards, becoming the digital sportsbook partner for the product.
Kindred Group launched Smart View ahead of QIPCO British Champions Day at Ascot on Saturday, allowing Unibet players to seamlessly toggle between traditional Racing Post racecards and Smart View for the flat-season finale.
Smart View, a cutting-edge racing product developed over several years, has captured the attention of seasoned bettors and newcomers with its modern and visually appealing design. Leveraging innovative technology and drawing inspiration from popular video games like FIFA and Football Manager, Smart View simplifies the traditional racecard, making it more accessible and intuitive for all audiences.
Kindred Group, three-time winners of EGR’s Horse Racing Operator of the Year award, continue their commitment to horse racing which already includes a multi-year sponsorship of the Unibet Champion Hurdle, and maintaining leading trainers Nicky Henderson and Richard Hannon as brand ambassadors.
Alistair Gill, Sportsbook & Racing Market Growth Manager at Unibet, emphasised the significance of adding Smart View. He said: “Horse racing is vital to our UK business and it’s crucial for us to cater for all audiences. Smart View combines the expertise of the Racing Post with a modern, easy-to-read display that can engage bettors of all demographics.”
Sam Houlding, Managing Director B2B for Spotlight Sports Group, added: “We are delighted to have Kindred as our first digital partner for Smart View. Our innovative racecard has shown great success at the major festivals this year and is another example of Spotlight Sports Group’s commitment to the future of sports betting.”
Spotlight Sports Group aims to support the global betting, horse racing and fantasy sports industries. To find out more about the services provided, including Smart View, please visit spotlightsportsgroup.com/
Latest News
FeedConstruct Extends Partnership with Polish Volleyball Leagues for Exclusive International Streaming and Data Rights
FeedConstruct announces the extension of its exclusive International Streaming and Data Rights for Polish Volleyball. Since 2021, FeedConstruct has been a trusted partner of Polish Volleyball Leagues, and under this new multi-year agreement, it will provide comprehensive coverage of one of the world’s top national volleyball leagues-the Men’s PlusLiga, the Women’s Tauron Liga, and the Tauron 1. Liga, the second-highest men’s volleyball league in Poland.
This agreement ensures FeedConstruct will cover over 600 matches annually, including all play-offs, showcasing some of the world’s top volleyball competitions to a global audience.
Narek Harutyunyan, CEO at FeedConstruct, expressed his excitement: “We are thrilled to build on our successful collaboration with Polish Volleyball. It was very important for us to keep premier volleyball content in our portfolio, as volleyball, with around 900 million fans worldwide, is considered one of the most popular sports across all continents. Polish Volleyball is historically one of the most successful on all levels, and it is a privilege for us to support the further growth of its domestic competitions.’’
Artur Popko, President at Polish Volleyball League, added: “We’ve built a strong and collaborative relationship with FeedConstruct and are thrilled that it will continue with this new long-term agreement. The renewal of our partnership marks a significant milestone for our digital activities. Expanding our reach across new markets presents a tremendous opportunity to share the passion and energy of our leagues with new audiences. Polish Volleyball League is proud to continue its role in amplifying the reach and impact of premium volleyball events. Our commitment to delivering quality coverage remains unwavering.’’
This partnership underscores FeedConstruct’s position as a leading provider of sports streaming and data solutions, delivering some of the world’s best national league volleyball action to a worldwide audience.
SM post
FeedConstruct is thrilled to extend its partnership with Polish Volleyball Leagues for exclusive International Streaming and Data Rights. Get ready for over 600 premium volleyball matches annually from the Men’s PlusLiga, Women’s Tauron Liga, and Tauron 1. Liga.
Latest News
BetMGM launches new advertising campaign; The Chris Rockin’ Locker Room Speech
It’s Showtime! Again!
The second advertising campaign involving UK BetMGM brand ambassador and Hollywood icon, Chris Rock, will air on TV starting 17th October.
The fully-integrated campaign, which sees Rock fire up a group of athletes from several sports in a passionate and amped up locker room speech, promoting key markets; football, darts and horse racing. The energised athletes answer Rock’s call to ‘Entertain’ as they make their way out of the locker room.
The campaign aims to drive awareness of the brand and key betting markets as well as an independent advert promoting responsible gambling. In addition, a casino edit will form part of the wider activity.
UK consumers will get to experience the show stopping campaign on TV, digital, radio, and social platforms in the coming weeks.
Dan Towse, Director of Brand at LeoVegas Group, said “This new creative territory of the ‘Chris Rockin’ Locker Room Speech’ builds on the launch campaign from last year, and it’s great to be working with comedian Chris Rock again for the latest iteration. A huge amount of work has gone into this and everyone from the internal teams to the support of Recipe and production house, have delivered an outstanding creative platform’’
CREATIVE AGENCY
Recipe
MEDIA
Media planning/buying – OMD & Omnicom Media Group (OMG)
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