Latest News
ICONIC21 Debuts Crash Live: Blending Thrilling Action with a Unique Twist
ICONIC21, the in-demand provider of engaging live content, delivers an edge-of-the-seat player experience with Crash Live, the latest addition to its growing portfolio.
The launch of Crash Live represents a significant leap forward in the industry, with such games being highly anticipated yet still rare. This latest release from ICONIC21 pushes the limits of live gaming, staying true to the company’s mission to innovate and deliver an unparalleled customer experience.
Crash Live is broadcast from the providerās cutting-edge Sport Studio and is set against a modern backdrop illuminated by neon blue lighting.
The gameplay is straightforward. Players select their bet and, as the game gets underway, a multiplier increases with the potential for big wins.
The playerās objective is simple ā cash out with the highest possible win multiplier before the multiplier crashes, taking their accrued winnings and original bet with it.
If players can time their exit successfully, their bet is multiplied by the multiplier value at the moment they decide to cash out.
Crash Live is the ultimate test of a playerās nerve, delivering high levels of anticipation and excitement with each fast-paced game round.
The game is multiplayer, with an unlimited number of players able to enter the game at any given moment in time.
After each game round, the players with the biggest multipliers are showcased on the live leaderboard located in the studio bringing a social and competitive element to the experience.
With this being ICONIC21, Crash Live comes with a twist ā a dedicated game host that talks players through the game and comments on the action of each game round. The host also hypes up the leaderboard, tapping into the competitive element.
Crash Live adds to ICONINC21ās growing portfolio of live content which includes Roulette, Sic Bo, Blackjack, Baccarat, Top Card, Dragon Tiger and more.
Thanks to its broad and varied portfolio, the provider is now a āmust-haveā for operators in markets across the world with demand for its thrilling live content continuing to rise among players.
Edvardas Sadovskis,Ā Chief Product Officer at ICONIC21, said: āCrash Live allows players to experience the thrill of crash games within the glamorous setting of live casino and with a game host ā a truly great combination.
āThis game is about big anticipation and potentially big wins, with players having to hold their nerve if they are to land the biggest multipliers. This makes for an incredibly engaging experience, elevated by the host who brings glitz, glamour and plenty of entertainment to the game.
āCrash Live is a strong addition to our game portfolio and further establishes ICONIC21 as a pioneering, must-have live content provider for operators looking to not only meet but exceed player expectations.ā
Latest News
SPOTLIGHT SPORTS GROUP PARTNERS WITH KINDRED GROUP TO DELIVER SMART VIEW RACECARDS
Spotlight Sports Group (SSG), a world-leading technology, content, and media company specialising in sports betting, has today announced a partnership with Kindred Groupās Unibet brand to deliver Smart View racecards, becoming the digital sportsbook partner for the product.
Kindred Group launched Smart View ahead of QIPCO British Champions Day at Ascot on Saturday, allowing Unibet players to seamlessly toggle between traditional Racing Post racecards and Smart View for the flat-season finale.
Smart View, a cutting-edge racing product developed over several years, has captured the attention of seasoned bettors and newcomers with its modern and visually appealing design. Leveraging innovative technology and drawing inspiration from popular video games like FIFA and Football Manager, Smart View simplifies the traditional racecard, making it more accessible and intuitive for all audiences.
Kindred Group, three-time winners of EGRās Horse Racing Operator of the Year award, continue their commitment to horse racing which already includes a multi-year sponsorship of the Unibet Champion Hurdle, and maintaining leading trainers Nicky Henderson and Richard Hannon as brand ambassadors.
Alistair Gill, Sportsbook & Racing Market Growth Manager at Unibet, emphasised the significance of adding Smart View. He said: āHorse racing is vital to our UK business and itās crucial for us to cater for all audiences. Smart View combines the expertise of the Racing Post with a modern, easy-to-read display that can engage bettors of all demographics.ā
Sam Houlding, Managing Director B2B for Spotlight Sports Group, added: āWe are delighted to have Kindred as our first digital partner for Smart View. Our innovative racecard has shown great success at the major festivals this year and is another example of Spotlight Sports Groupās commitment to the future of sports betting.ā
Spotlight Sports Group aims to support the global betting, horse racing and fantasy sports industries. To find out more about the services provided, including Smart View, please visit spotlightsportsgroup.com/
Latest News
FeedConstruct Extends Partnership with Polish Volleyball Leagues for Exclusive International Streaming and Data Rights
FeedConstruct announces the extension of its exclusive International Streaming and Data Rights for Polish Volleyball. Since 2021, FeedConstruct has been a trusted partner of Polish Volleyball Leagues, and under this new multi-year agreement, it will provide comprehensive coverage of one of the worldās top national volleyball leagues-the Menās PlusLiga, the Womenās Tauron Liga, and the Tauron 1. Liga, the second-highest menās volleyball league in Poland.
This agreement ensures FeedConstruct will cover over 600 matches annually, including all play-offs, showcasing some of the worldās top volleyball competitions to a global audience.
Narek Harutyunyan, CEO at FeedConstruct, expressed his excitement: āWe are thrilled to build on our successful collaboration with Polish Volleyball. It was very important for us to keep premier volleyball content in our portfolio, as volleyball, with around 900 million fans worldwide, is considered one of the most popular sports across all continents. Polish Volleyball is historically one of the most successful on all levels, and it is a privilege for us to support the further growth of its domestic competitions.āā
Artur Popko, President at Polish Volleyball League, added: āWeāve built a strong and collaborative relationship with FeedConstruct and are thrilled that it will continue with this new long-term agreement. The renewal of our partnership marks a significant milestone for our digital activities. Expanding our reach across new markets presents a tremendous opportunity to share the passion and energy of our leagues with new audiences. Polish Volleyball League is proud to continue its role in amplifying the reach and impact of premium volleyball events. Our commitment to delivering quality coverage remains unwavering.āā
This partnership underscores FeedConstructās position as a leading provider of sports streaming and data solutions, delivering some of the worldās best national league volleyball action to a worldwide audience.
SM post
FeedConstruct is thrilled to extend its partnership with Polish Volleyball Leagues for exclusive International Streaming and Data Rights. Get ready for over 600 premium volleyball matches annually from the Menās PlusLiga, Womenās Tauron Liga, and Tauron 1. Liga.
Latest News
BetMGM launches new advertising campaign; The Chris Rockinā Locker Room Speech
Itās Showtime! Again!
The second advertising campaign involving UK BetMGM brand ambassador and Hollywood icon, Chris Rock, will air on TV starting 17th October.
The fully-integrated campaign, which sees Rock fire up a group of athletes from several sports in a passionate and amped up locker room speech, promoting key markets; football, darts and horse racing. The energised athletes answer Rockās call to āEntertainā as they make their way out of the locker room.
The campaign aims to drive awareness of the brand and key betting markets as well as an independent advert promoting responsible gambling. In addition, a casino edit will form part of the wider activity.
UK consumers will get to experience the show stopping campaign on TV, digital, radio, and social platforms in the coming weeks.
Dan Towse, Director of Brand at LeoVegas Group, said āThis new creative territory of the āChris Rockin’ Locker Room Speechā builds on the launch campaign from last year, and itās great to be working with comedian Chris Rock again for the latest iteration. A huge amount of work has gone into this and everyone from the internal teams to the support of Recipe and production house, have delivered an outstanding creative platformāā
CREATIVE AGENCY
Recipe
MEDIA
Media planning/buying – OMD & Omnicom Media Group (OMG)
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