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Virgin Bet and Arena Racing Company Extend Partnership
As the largest racecourse operator in the UK, ARC hosts over 570 fixtures each year, with Virgin Bet-sponsored racedays serving as an essential part of the British horse racing calendar. The deal will see Virgin Bet sponsor a number of high-profile fixtures at Doncaster Racecourse.
The partnership will kick off with the historic Virgin Bet November Handicap at Doncaster on 9th November 2024, the exciting conclusion to the turf flat racing calendar in Britain. Additionally, this fixture will incorporate the continuation of Virgin Betās āWomenās Dayā event, which celebrates the contributions of women in the racing industry.
The sponsorship continues over jumps with the Virgin Bet Great Yorkshire Chase Meeting at Doncaster on Friday 24th and Saturday 25th January 2025, a winter highlight that remains a fan favourite.
Virgin Bet will also sponsor Doncasterās Grimthorpe Chase Meeting on Saturday 1st and Sunday 2nd of March 2025. The two-day meeting attracts both top jockeys and horses with the feature race on Saturday, the Virgin Bet Grimthorpe Chase, widely regarded as a key trial for The Grand National.
As part of the sponsorship, Virgin Betās Personal Safety Partner, WalkSafe, will be integrated and available for all at each raceday.
Founded in 2020, WalkSafe was developed to give the public as much information about their surroundings as possible. The app, WalkSafe+, enables users to plan the safest route home, along with a host of additional features to help ensure a safer experience for all.
Racegoers at ARC races will be able to learn more about the innovative and free-to-download app at each Virgin-Bet sponsored race meet.
Dominic Vye, Marketing Director, Virgin Bet, said:
āWe are delighted to extend our partnership with Arena Racing Company, sponsoring key racedays that represent some of the best British horse racing has to offer. We are excited to continue our commitment to honouring the rich traditions of horse racing and providing unforgettable experiences for fans.
āThis year, for the first time, we have partnered with WalkSafe as part of our āGood Betā brand propositioning, and plan to give racegoers the knowledge and tools to ensure they can travel home from a racing venue safely.ā
David Leyden Dunbar, ARC Director of Partnerships, added:
āThe November Handicap, Great Yorkshire and Grimthorpe Chase meetings are highlights of the autumn and winter months at Doncaster, so we are delighted to extend Virgin Betās partnership with the Racecourse. Equally, we look forward to working with Virgin Bet to promote their positive initiatives designed to enhance the customer experience over the coming months, such as WalkSafe, which will increase the raceday experience for attendees.”
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SPOTLIGHT SPORTS GROUP PARTNERS WITH KINDRED GROUP TO DELIVER SMART VIEW RACECARDS
Spotlight Sports Group (SSG), a world-leading technology, content, and media company specialising in sports betting, has today announced a partnership with Kindred Groupās Unibet brand to deliver Smart View racecards, becoming the digital sportsbook partner for the product.
Kindred Group launched Smart View ahead of QIPCO British Champions Day at Ascot on Saturday, allowing Unibet players to seamlessly toggle between traditional Racing Post racecards and Smart View for the flat-season finale.
Smart View, a cutting-edge racing product developed over several years, has captured the attention of seasoned bettors and newcomers with its modern and visually appealing design. Leveraging innovative technology and drawing inspiration from popular video games like FIFA and Football Manager, Smart View simplifies the traditional racecard, making it more accessible and intuitive for all audiences.
Kindred Group, three-time winners of EGRās Horse Racing Operator of the Year award, continue their commitment to horse racing which already includes a multi-year sponsorship of the Unibet Champion Hurdle, and maintaining leading trainers Nicky Henderson and Richard Hannon as brand ambassadors.
Alistair Gill, Sportsbook & Racing Market Growth Manager at Unibet, emphasised the significance of adding Smart View. He said: āHorse racing is vital to our UK business and itās crucial for us to cater for all audiences. Smart View combines the expertise of the Racing Post with a modern, easy-to-read display that can engage bettors of all demographics.ā
Sam Houlding, Managing Director B2B for Spotlight Sports Group, added: āWe are delighted to have Kindred as our first digital partner for Smart View. Our innovative racecard has shown great success at the major festivals this year and is another example of Spotlight Sports Groupās commitment to the future of sports betting.ā
Spotlight Sports Group aims to support the global betting, horse racing and fantasy sports industries. To find out more about the services provided, including Smart View, please visit spotlightsportsgroup.com/
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FeedConstruct Extends Partnership with Polish Volleyball Leagues for Exclusive International Streaming and Data Rights
FeedConstruct announces the extension of its exclusive International Streaming and Data Rights for Polish Volleyball. Since 2021, FeedConstruct has been a trusted partner of Polish Volleyball Leagues, and under this new multi-year agreement, it will provide comprehensive coverage of one of the worldās top national volleyball leagues-the Menās PlusLiga, the Womenās Tauron Liga, and the Tauron 1. Liga, the second-highest menās volleyball league in Poland.
This agreement ensures FeedConstruct will cover over 600 matches annually, including all play-offs, showcasing some of the worldās top volleyball competitions to a global audience.
Narek Harutyunyan, CEO at FeedConstruct, expressed his excitement: āWe are thrilled to build on our successful collaboration with Polish Volleyball. It was very important for us to keep premier volleyball content in our portfolio, as volleyball, with around 900 million fans worldwide, is considered one of the most popular sports across all continents. Polish Volleyball is historically one of the most successful on all levels, and it is a privilege for us to support the further growth of its domestic competitions.āā
Artur Popko, President at Polish Volleyball League, added: āWeāve built a strong and collaborative relationship with FeedConstruct and are thrilled that it will continue with this new long-term agreement. The renewal of our partnership marks a significant milestone for our digital activities. Expanding our reach across new markets presents a tremendous opportunity to share the passion and energy of our leagues with new audiences. Polish Volleyball League is proud to continue its role in amplifying the reach and impact of premium volleyball events. Our commitment to delivering quality coverage remains unwavering.āā
This partnership underscores FeedConstructās position as a leading provider of sports streaming and data solutions, delivering some of the worldās best national league volleyball action to a worldwide audience.
SM post
FeedConstruct is thrilled to extend its partnership with Polish Volleyball Leagues for exclusive International Streaming and Data Rights. Get ready for over 600 premium volleyball matches annually from the Menās PlusLiga, Womenās Tauron Liga, and Tauron 1. Liga.
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BetMGM launches new advertising campaign; The Chris Rockinā Locker Room Speech
Itās Showtime! Again!
The second advertising campaign involving UK BetMGM brand ambassador and Hollywood icon, Chris Rock, will air on TV starting 17th October.
The fully-integrated campaign, which sees Rock fire up a group of athletes from several sports in a passionate and amped up locker room speech, promoting key markets; football, darts and horse racing. The energised athletes answer Rockās call to āEntertainā as they make their way out of the locker room.
The campaign aims to drive awareness of the brand and key betting markets as well as an independent advert promoting responsible gambling. In addition, a casino edit will form part of the wider activity.
UK consumers will get to experience the show stopping campaign on TV, digital, radio, and social platforms in the coming weeks.
Dan Towse, Director of Brand at LeoVegas Group, said āThis new creative territory of the āChris Rockin’ Locker Room Speechā builds on the launch campaign from last year, and itās great to be working with comedian Chris Rock again for the latest iteration. A huge amount of work has gone into this and everyone from the internal teams to the support of Recipe and production house, have delivered an outstanding creative platformāā
CREATIVE AGENCY
Recipe
MEDIA
Media planning/buying – OMD & Omnicom Media Group (OMG)
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