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GIANTX announces activation with Samsung

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Today, GIANTX, is excited to announce its collaboration with electronics manufacturer Samsung, set to make a mark on the gaming world with a uniquely tasteful collaboration at the first ever EGX Comic Con event in October in London. This activation stands as a testament to the synergy between two brands, driven by their shared commitment to enhancing gamer experiences and shaping the future of interactive entertainment.

Taglined as “ONE TAP”, the campaign encapsulates the spirit of the collaboration – the ease and efficiency of Samsung’s gaming experience delivered through Samsung Gaming Hub*, emphasising that everything a gamer needs is available at their fingertips. Coupled with referencing the term for a perfect shot in gaming – a single, precise move that hits the target.

This dual meaning reinforces the idea that Samsung’s gaming platform offers both precision and ease, making it the ultimate destination for gamers seeking a seamless and high-quality experience.

Samsung Gaming Hub is a game streaming service that has been built into all Samsung gaming TVs and monitors as standard since 2022 . It provides quick and easy access to more than 3,000 top gaming titles from Xbox NVIDIA GeForce NOW and other popular streaming services. It’s all cloud based so there are no downloads, no storage limits, and no console or PC is required – simply stream and play.

Plus there are added features in certain Samsung TV models such as AI Auto Game Mode that recognises the genre of the game you are playing and then adjusts the settings accordingly for the ultimate immersive gaming experience and ultra smooth motion.

The booth will include:

● Multiple Samsung TV and mobile gaming stations

● Sonic themed space

● Play to win activities

● Prizes worth up to £3000

● Red Bull refreshments

The brands will work together to showcase Samsung’s premium product lines across its Odyssey Gaming range of gaming monitors and its innovative Neo QLED TV range that both have Samsung’s Gaming Hub built in, as well as a selection of the newest models across the brand’s mobile and tablet ranges.

Luis Garcia, Commercial Director at GIANTX, expressed his excitement:

“We are delighted to welcome Samsung to the GIANTX family. We look forward to activating together at EGX Comic Con 2024, bringing a unique experience to fans from the UK and beyond, showcasing the latest of Samsung technology to our captive audience of gaming and esports enthusiasts.”

Zeena Hill, Director of Marketing for TV/AV at Samsung Electronics in the UK and Ireland, said: “We’re really excited to be collaborating with GIANTX to provide thousands of fans at EGX Comic Con and beyond with the multiple benefits of our superior TV range. We know that gaming is a huge passion point for so many of our customers which is why Samsung’s Gaming Hub is made so easily accessible – all you need is a controller and away you go.

“This collaboration with GIANTX will not only showcase the stunning clarity and gaming performance of our TV technology but also the ease in accessing thousands of top game titles without the need for a console.”

The announcement brings Samsung UK into the GIANTX partnership line-up alongside other household names like HSBC UK and EE, with the brands aligning on the values of inspiring through technology while demonstrating commitment to the UK gaming scene. It demonstrates GIANTX’s commitment to delivering unforgettable experiences to an unrivalled global fan base and showcase excellence in associated commercial propositions.

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7-Eleven selects Jackpot.com as their official lottery partner

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Online Lottery Courier Service Jackpot.com Announces Exclusive Collaboration with 7-Eleven, Inc.

Jackpot.com will serve as the official lottery courier service of 7-Eleven, Inc., initially launching in Ohio and Massachusetts  

Jackpot.com – the online lottery courier service that allows consumers to purchase official state lottery tickets on their phone, tablet, or computer – announced today an exclusive collaboration with 7-Eleven Inc., the largest convenience store chain in the world, to serve as their official lottery courier service.

As part of the collaboration, 7-Eleven customers in Ohio and Massachusetts will be able to sign up and play lottery games and scratchers on the Jackpot.com app or website. The program will initially be launched in over 600 7-Eleven and Speedway stores in Ohio and Massachusetts, with a special launch promotion that gives 7-Eleven customers a free lottery ticket on their first deposit by using promo code, “7Eleven”.

“We’re thrilled to work with 7-Eleven, the leading retailer of lottery tickets in the country,” said Akshay Khanna, CEO and co-founder of Jackpot.com. “Leveraging our technology and innovation, we can provide additional convenience for their customers, while adding an additional source of revenue. A true win-win relationship for all.”

By launching in Ohio and Massachusetts in 2023 and 2024, respectively, Jackpot.com aims at adding another avenue for player convenience with one of the most widely recognized brands in the convenience-retailing space. With a presence in Ohio, the nation’s seventh-largest lottery market, and Massachusetts, whose state lottery produced $1.2 billion in net profit for the Commonwealth during the 2024 fiscal year, Jackpot.com’s collaboration with 7-Eleven represents an added layer of accessibility for players.

Jackpot.com remains committed to responsible play and has significantly invested in protocols by allowing customers of legal age to set spend limits and limits on daily deposits, all while providing access to local and national responsible gambling resources, self-exclusion, self-suspension and automated notifications that offer help should problematic behavior be detected. Jackpot.com is also the only lottery courier service to launch with an iCap certification from the National Council on Problem Gambling.

To learn more, visit jackpot.com. First-time users can also download the official Jackpot.com Lottery App on the iOS or Android App Stores, where available.

 

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eSports

The World Esports Summit 2024 Is Here!

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The IESF World Esports Summit returns this December to Busan, South Korea. Hosted at the Busan Esports Arena (BRENA) from December 5-6, the Summit will bring together prominent figures from Esports, global brands, government officials, and sports executives for a deep dive into the current Esports trends, its rapid transformations, and future challenges.

This year’s theme, “Building Bridges, Not Barriers, Through the Power of Esports,” will highlight the role of Esports in uniting cultures, ideas, and industries. Under the slogan “We Empower Success,” the

Summit provides a great platform for Esports experts to engage in meaningful discussions and sessions, sharing their insights on trends and presenting forward-looking ideas for our industry.

The event, strategically timed at the close of the competitive season, presents a perfect environment for reflection on the year’s biggest events, industry shifts, and the next steps for Esports. Attendees can follow the expert’s perspectives on topics like:

  • (R)Evolution in Esports
  • East Meets West
  • Esports Integrity: The Role of Referees
  • The Rise of International Esports Competitions
  • (In Korean) Korea’s Secret Sauce etc.

Also, featured at this year’s event are the IESF World Esports Training Camp and the World Esports Referee Academy.

These are very important IESF programs that are aimed at advancing the skills and professional standards of the next generation of Esports leaders.

Join us in Busan for two days designed to inspire, connect, and empower the international Esports community.

Registration for the World Esports Summit is free and open to all interested attendees.

To register, please complete our online registration form: iesf.formstack.com/forms/wes2024_participation_registration

See you in Busan!

 

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eSports

Akhil Sarin CMO at Easygo named as key note at ICE Esports Conference

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Clarion Gaming has confirmed that Akhil Sarin CMO at Easygo, the technology powerhouse behind the success of global brands Stake and Kick will headline the Esports & Games Conference (EGC) taking place on 21 January as part of the ICE Barcelona experience.

As a key member of the executive team, Akhil Sarin has been instrumental in securing the high-profile partnerships that have accelerated Stake’s growth, including the Stake F1 team, UFC, Drake, and Premier League Everton FC.

Through these strategic alliances he has amplified Stake’s brand presence at the same time as creating unique, immersive player experiences, in the process setting new industry benchmarks.

Announcing the high profile speaker Will Harding, Head of Esports at Clarion Gaming said: “Securing Akhil Sarin as EGC  key note at ICE Barcelona represents a remarkable opportunity for our attendees to gain invaluable insight into cutting-edge strategies in digital and influencer marketing .

“Akhil’s expertise with Stake and Kick.com embodies the forward-thinking, innovative approach that defines the digital marketing landscapes. His participation underscores the calibre of knowledge-sharing that we are  committed to delivering at ICE and he is sure to both inspire our attendees and elevate their strategic perspective.” 

Looking ahead to ICE Barcelona, Akhil Sarin stated:  “Collaborating with Clarion Gaming at ICE Barcelona is an exciting opportunity to showcase Stake’s journey and continued focus on bold partnerships and creative marketing strategies that resonate with audiences.”

He added “The EGC is a vital platform for exchanging transformative ideas and shaping the future of gaming and entertainment. I look forward to discussing Stake’s vision and collaborating with industry leaders to inspire growth and innovation across the sector.”

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