Latest News
GIANTX announces activation with Samsung
Today, GIANTX, is excited to announce its collaboration with electronics manufacturer Samsung, set to make a mark on the gaming world with a uniquely tasteful collaboration at the first ever EGX Comic Con event in October in London. This activation stands as a testament to the synergy between two brands, driven by their shared commitment to enhancing gamer experiences and shaping the future of interactive entertainment.
Taglined as āONE TAPā, the campaign encapsulates the spirit of the collaboration – the ease and efficiency of Samsung’s gaming experience delivered through Samsung Gaming Hub*, emphasising that everything a gamer needs is available at their fingertips. Coupled with referencing the term for a perfect shot in gaming – a single, precise move that hits the target.
This dual meaning reinforces the idea that Samsung’s gaming platform offers both precision and ease, making it the ultimate destination for gamers seeking a seamless and high-quality experience.
Samsung Gaming Hub is a game streaming service that has been built into all Samsung gaming TVs and monitors as standard since 2022 . It provides quick and easy access to more than 3,000 top gaming titles from Xbox NVIDIA GeForce NOW and other popular streaming services. Itās all cloud based so there are no downloads, no storage limits, and no console or PC is required – simply stream and play.
Plus there are added features in certain Samsung TV models such as AI Auto Game Mode that recognises the genre of the game you are playing and then adjusts the settings accordingly for the ultimate immersive gaming experience and ultra smooth motion.
The booth will include:
ā Multiple Samsung TV and mobile gaming stations
ā Sonic themed space
ā Play to win activities
ā Prizes worth up to Ā£3000
ā Red Bull refreshments
The brands will work together to showcase Samsungās premium product lines across its Odyssey Gaming range of gaming monitors and its innovative Neo QLED TV range that both have Samsungās Gaming Hub built in, as well as a selection of the newest models across the brandās mobile and tablet ranges.
Luis Garcia, Commercial Director at GIANTX, expressed his excitement:
āWe are delighted to welcome Samsung to the GIANTX family. We look forward to activating together at EGX Comic Con 2024, bringing a unique experience to fans from the UK and beyond, showcasing the latest of Samsung technology to our captive audience of gaming and esports enthusiasts.ā
Zeena Hill, Director of Marketing for TV/AV at Samsung Electronics in the UK and Ireland, said: āWeāre really excited to be collaborating with GIANTX to provide thousands of fans at EGX Comic Con and beyond with the multiple benefits of our superior TV range. We know that gaming is a huge passion point for so many of our customers which is why Samsungās Gaming Hub is made so easily accessible ā all you need is a controller and away you go.
āThis collaboration with GIANTX will not only showcase the stunning clarity and gaming performance of our TV technology but also the ease in accessing thousands of top game titles without the need for a console.ā
The announcement brings Samsung UK into the GIANTX partnership line-up alongside other household names like HSBC UK and EE, with the brands aligning on the values of inspiring through technology while demonstrating commitment to the UK gaming scene. It demonstrates GIANTXās commitment to delivering unforgettable experiences to an unrivalled global fan base and showcase excellence in associated commercial propositions.
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SPOTLIGHT SPORTS GROUP PARTNERS WITH KINDRED GROUP TO DELIVER SMART VIEW RACECARDS
Spotlight Sports Group (SSG), a world-leading technology, content, and media company specialising in sports betting, has today announced a partnership with Kindred Groupās Unibet brand to deliver Smart View racecards, becoming the digital sportsbook partner for the product.
Kindred Group launched Smart View ahead of QIPCO British Champions Day at Ascot on Saturday, allowing Unibet players to seamlessly toggle between traditional Racing Post racecards and Smart View for the flat-season finale.
Smart View, a cutting-edge racing product developed over several years, has captured the attention of seasoned bettors and newcomers with its modern and visually appealing design. Leveraging innovative technology and drawing inspiration from popular video games like FIFA and Football Manager, Smart View simplifies the traditional racecard, making it more accessible and intuitive for all audiences.
Kindred Group, three-time winners of EGRās Horse Racing Operator of the Year award, continue their commitment to horse racing which already includes a multi-year sponsorship of the Unibet Champion Hurdle, and maintaining leading trainers Nicky Henderson and Richard Hannon as brand ambassadors.
Alistair Gill, Sportsbook & Racing Market Growth Manager at Unibet, emphasised the significance of adding Smart View. He said: āHorse racing is vital to our UK business and itās crucial for us to cater for all audiences. Smart View combines the expertise of the Racing Post with a modern, easy-to-read display that can engage bettors of all demographics.ā
Sam Houlding, Managing Director B2B for Spotlight Sports Group, added: āWe are delighted to have Kindred as our first digital partner for Smart View. Our innovative racecard has shown great success at the major festivals this year and is another example of Spotlight Sports Groupās commitment to the future of sports betting.ā
Spotlight Sports Group aims to support the global betting, horse racing and fantasy sports industries. To find out more about the services provided, including Smart View, please visit spotlightsportsgroup.com/
Latest News
FeedConstruct Extends Partnership with Polish Volleyball Leagues for Exclusive International Streaming and Data Rights
FeedConstruct announces the extension of its exclusive International Streaming and Data Rights for Polish Volleyball. Since 2021, FeedConstruct has been a trusted partner of Polish Volleyball Leagues, and under this new multi-year agreement, it will provide comprehensive coverage of one of the worldās top national volleyball leagues-the Menās PlusLiga, the Womenās Tauron Liga, and the Tauron 1. Liga, the second-highest menās volleyball league in Poland.
This agreement ensures FeedConstruct will cover over 600 matches annually, including all play-offs, showcasing some of the worldās top volleyball competitions to a global audience.
Narek Harutyunyan, CEO at FeedConstruct, expressed his excitement: āWe are thrilled to build on our successful collaboration with Polish Volleyball. It was very important for us to keep premier volleyball content in our portfolio, as volleyball, with around 900 million fans worldwide, is considered one of the most popular sports across all continents. Polish Volleyball is historically one of the most successful on all levels, and it is a privilege for us to support the further growth of its domestic competitions.āā
Artur Popko, President at Polish Volleyball League, added: āWeāve built a strong and collaborative relationship with FeedConstruct and are thrilled that it will continue with this new long-term agreement. The renewal of our partnership marks a significant milestone for our digital activities. Expanding our reach across new markets presents a tremendous opportunity to share the passion and energy of our leagues with new audiences. Polish Volleyball League is proud to continue its role in amplifying the reach and impact of premium volleyball events. Our commitment to delivering quality coverage remains unwavering.āā
This partnership underscores FeedConstructās position as a leading provider of sports streaming and data solutions, delivering some of the worldās best national league volleyball action to a worldwide audience.
SM post
FeedConstruct is thrilled to extend its partnership with Polish Volleyball Leagues for exclusive International Streaming and Data Rights. Get ready for over 600 premium volleyball matches annually from the Menās PlusLiga, Womenās Tauron Liga, and Tauron 1. Liga.
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BetMGM launches new advertising campaign; The Chris Rockinā Locker Room Speech
Itās Showtime! Again!
The second advertising campaign involving UK BetMGM brand ambassador and Hollywood icon, Chris Rock, will air on TV starting 17th October.
The fully-integrated campaign, which sees Rock fire up a group of athletes from several sports in a passionate and amped up locker room speech, promoting key markets; football, darts and horse racing. The energised athletes answer Rockās call to āEntertainā as they make their way out of the locker room.
The campaign aims to drive awareness of the brand and key betting markets as well as an independent advert promoting responsible gambling. In addition, a casino edit will form part of the wider activity.
UK consumers will get to experience the show stopping campaign on TV, digital, radio, and social platforms in the coming weeks.
Dan Towse, Director of Brand at LeoVegas Group, said āThis new creative territory of the āChris Rockin’ Locker Room Speechā builds on the launch campaign from last year, and itās great to be working with comedian Chris Rock again for the latest iteration. A huge amount of work has gone into this and everyone from the internal teams to the support of Recipe and production house, have delivered an outstanding creative platformāā
CREATIVE AGENCY
Recipe
MEDIA
Media planning/buying – OMD & Omnicom Media Group (OMG)
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