Dizplai, the media experience company helping brands, broadcasters, and content creators to transform passive audiences into actively engaged communities, is thrilled to announce a strategic partnership with PA Betting Services, a leading provider of sports data and insights. 

Under the new agreement, Dizplai will be provided market-leading UK horse racing content to power their platform, with premium content including licensing, pre-race data, editorial racecards, race-day data and jockey silks.

The collaboration will enable Dizplai Gaming to continue developing innovative free-to-play games that drive active engagement and enhance the fan experience across the entire customer lifecycle—from acquisition and retention, to referrals and revenue generation.

Dizplai’s Gaming division will continue to create immersive experiences that captivate fans throughout the racing season, with their games offering dynamic and interactive gameplay, deepening fans’ connection to the sport and encouraging ongoing participation.

“We’re incredibly excited to partner with PA Betting Services and bring something truly fresh and engaging to a younger generation of sports fans. Leveraging their vast horse racing data, we can deliver innovative, data-driven games, that not only entertain, but actively engage a new audience of fans who are seeking more interactive and dynamic ways to enjoy their favourite sports.” — Paul Cobley, Director of Gaming at Dizplai.

Quote from Danny Speck, Business Development Executive, PA Betting Services – “We’re delighted that Dizplai chose us as their horse racing data supplier to partner with to help add to their platform. It’s great to see the emergence of racing within the gamification space, and we are looking forward to collaborating with Paul and the team going forward.”

Increasingly considered as the ultimate fan solution for live sports owners and creators, Dizplai fuses tech, creative and content experiences to create engaged communities for sports brands and organisations. Every day, millions of sports fans tune in to live broadcasts, which have been enhanced using the Dizplai platform, from companies as diverse as Sky Sports, ECB, World Archery, GoalHanger, Liverpool FC, William Hill and The United Stand, Global Fan Network.

New and Expanded Offerings Foster Personalization and Deeper Fan Engagement for NBA

Sportradar (NASDAQ: SRAD) is enhancing its partnership with the NBA this season through the introduction of a suite of innovative fan engagement solutions fuelling the passion of the league’s two billion global fans. These products represent the next phase in the evolution of basketball consumption benefitting not only the NBA but also operators and media partners looking to capitalize on the excitement surrounding one of the world’s most-watched and bet-on sports.

Sportradar, leveraging AI and its advanced, proprietary technology, has launched a suite of next-generation products for the NBA by accessing the full range of official NBA content, including skeletal tracking data. Sportradar is able to harness hundreds of thousands of data points from each game, enabling the rapid development of products that redefine the standards of fan engagement and open up new revenue streams for the NBA and its partners and Sportradar clients.

Virtualized Live Match Tracker: This innovative tool uses computer vision to transform real-time official NBA data into 3D visualizations that are delivered in a hyper-personalized stream, featuring customizable viewing angles and resulting in an immersive experience that keeps fans engaged in a betting operator’s app as they are served in-play betting opportunities.

4Sight Streaming: Launched earlier this year for tennis, and now available for basketball, 4Sight Streaming generates animated overlays and actionable insights by processing an unparalleled volume of deep data. This creates an enriched viewing experience that can predict the likely outcomes in a game so that fans can make informed real time betting decisions.

NBA Advanced Visualizations: Through rich, interactive graphics and animations, these visualizations leverage real-time skeletal tracking data to create engaging content, such as 3D animations, heat maps and player performance metrics, that enhance game analysis and add a dynamic element to support media companies’ storytelling about action on the court.

emBET: Following its successful launch on NBA League Pass earlier this year, emBET now allows bettors to actively monitor their wagers and is also now available on a wider range of devices, including internet-connected televisions and Android devices, increasing opportunities for fans to enjoy an interactive viewing and betting experience.

Eric Conrad, EVP, Rights & Strategic Partnerships – USA & Latam, Sportradar said: “Sportradar is committed to deepening our longstanding partnership with the NBA, while also supporting betting operators and media companies in capitalizing on the immense global popularity of the league. Sportradar’s proprietary technology, underpinned by the application of powerful AI to deep data, continues to reimagine how fans interact with the NBA. We are excited by what the future holds, driven by our constant innovation.”