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Unibet Renews Partnership with the National Hockey League In Sweden

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Kindred Group plc (Kindred) has announced a multiyear renewal as an Official Partner of the NHL. Through the partnership, Kindred’s flagship brand Unibet will continue to have access to a variety of marketing rights in Sweden, including digitally enhanced dash boards (DEDs). The partnership will also focus on driving fan engagement through tailored content to enhance the ice hockey betting experience for Swedish customers.

“We are incredibly proud to extend our partnership with the NHL. Together, we will continue to showcase the excitement and energy of the league, bringing fans even closer to the game. This season will be pivotal for ice hockey in Sweden, with the NHL bringing back its international hockey events and the 2025 IIHF World Championship being hosted by Sweden and Denmark. We anticipate heightened fan interest, and we’re thrilled to be part of this journey,” said Philip Lagström, General Manager Kindred Group Sweden.

“Unibet has been a dedicated partner in helping us increase our engagement with passionate hockey fans in Sweden. We are thrilled to renew our partnership and look forward to their activation plans for our slate of signature international events,” said NHL Vice President of NHL Business Development and Partnerships International John Lewicki.

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42 suspicious betting alerts reported by IBIA in Q3 2024

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The International Betting Integrity Association (IBIA) reported 42 alerts of suspicious betting to the relevant authorities in the third quarter (Q3) of 2024. The Q3 2024 total is 54% less than the revised figure of 91 alerts in Q2 2024, and 16% less when compared to the Q3 2023 total of 50 alerts. IBIA and its growing membership monitor over $300bn per annum in sports betting turnover (handle) across more than 125 sports betting brands globally.

The 42 incidents of suspicious betting in Q3 concerned five sports, across 18 countries and 5 continents. Other key data for Q3 2024 includes:

  • Football and tennis had the most alerts in Q3 with 14 each, totaling 67% of all alerts.
  • Sporting events in Europe, with 14 alerts, made up 33% of the total reported; that was a decrease of 6 alerts on European events compared to the revised Q2 2024 of 20 alerts.
  • 5 alerts on sporting events in Burundi made up 12% of all alerts in Q3 2024; there have been six alerts on sporting events in Burundi so far during 2024, the first alerts since 2020.
  • 12 esports alerts reported represent a 75% decrease on the 48 reported in Q2 2024.

Khalid Ali, CEO of IBIA, said: “The third quarter saw football and tennis register the highest number of alerts, albeit those numbers are in line with those seen in recent years and, in the case of tennis, represent a significant decrease compared to its peak. It should also be noted that esports alerts fell back to more normal levels in Q3, following an increase during Q1 and Q2 that was primarily the result of a linked case. We continue to work closely with the integrity authorities for those sports, and indeed all sports, where we see suspicious betting, with the aim of detecting and sanctioning corrupt activity to protect sporting events and betting markets.”

The Q3 integrity report includes a focus on the main football betting markets and data from the Availability of Sports Betting Products report released earlier this year. That calculated that the main football markets are forecast to generate over $500bn of turnover globally in 2024, leading to total gross win of $46.3bn. Consumers expect access to these core betting markets and any regulatory restriction of these products will inevitably impact onshore channelisation.

IBIA is a not-for-profit integrity monitoring body that has no competing conflicts with the delivery of commercial services to other sectors and has a core aim to protect regulated sports betting markets from match-fixing. IBIA’s global monitoring network is a highly effective anti-corruption tool, detecting and reporting suspicious activity in regulated betting markets.

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Rev Up the Reels: New Fortune Highway Slot Rocks onto Slotland and CryptoSlots

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Slotland and CryptoSlots are excited to introduce their latest slot game, Fortune Highway, just in time to cap off a month-long celebration of Slotland’s 26th birthday. This unique high-octane game takes players on a wild ride through the world of motorcycle gangs, offering a visual feast of Harleys, fire, and adrenaline, all set to a hard-rock soundtrack.

Fortune Highway is a dynamic 5×4 slot with 20 paylines and a bet range of $0.60 to $9.60.  The game’s bonus features include Stacked 2×1 symbols, a Multiplier Wild, the exhilarating Wheel of Luck, and Special Free Spins.

The local jackpots: Landing five jackpot symbols—Skull Riders, Kong Chopper, and Angel Wheels—awards a specific local jackpot during the Free Spins bonus round. In the regular game, hitting 3-5 of these symbols can pay out up to 1,000X your bet!

Wheel of Luck & Special Free Spins: Landing three scatter symbols activates the Wheel of Fortune, granting a random number of free spins (up to 20). During the free spins, only 5 symbols can appear: Skull Riders, Kong Chopper, Angel Wheel, and mystery symbols. All symbols are sticky, remaining in place until the round concludes. If you land 5 matching jackpot symbols on a payline, you win the local jackpot.

Michael Hilary, Slotland Manager stated, “As we celebrate the conclusion of our 26th birthday festivities, Fortune Highway is the ultimate gift for our players, capturing the essence of adventure and rock ‘n’ roll. Buckle up and get ready to go on one hell of a ride and hit the fast lane with Fortune Highway, now available on Slotland and CryptoSlots!”

NEW GAME BONUS / CRYPTOSLOTS

Bonuses Valid: October 23 – 29, 2024

Gas Money
$111 on $150 – $300 / $46 on $75 – $149 / $11 on $20 – $74
Redeem: 2x per day
Valid: Fortune Highway
Wager: 30x
Use code: NEWGAME

VIP Boost
177% on $150 – $500 / 155% on $35 – $149
Redeem: 2x
Valid: All Slots (excl. Jackpot Trigger)
Wager: 39x
VIP players only
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NEW GAME BONUS INFO / SLOTLAND

Bonus Valid: Oct 24 – 27, 2024

101% MORE GAS
on deposits $25 – $400
Redeem: 1x per day
Valid: Fortune Highway, Sweet Sixties, Sugar Daddy
Wager: 28x
Code: TRIPLELAUNCH

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EGT Digital’s partnership with Microgame brings more success in Italy

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EGT Digital's partnership with Microgame brings more success in Italy
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EGT Digital’s slot games are now live in 3 more betting sites in Italy. This happened as a result of the Bulgarian provider’s collaboration with one of the most popular gaming aggregators in the country – Microgame. Now the customers of Betpremium, owned by the eponymous operator, and Signorbet and Chescommessa, operated by Slot Plus, have at their disposal titles from Bell Link, High Cash and Clover Chance jackpots, among which top-performers like 40 Super Hot Bell Link, 10 Crown Hot, 10 Shining Diamond, 100 Burning Clover.

“We are very happy that our gaming content keeps on gaining momentum in the Italian online market,” said Zornitsa Boncheva, Regional Manager for Italy at EGT. “We owe our success in the country to a large extent to our partner Microgame, whom we would like to thank again for giving us the opportunity to reach so many local players and provide them with the high-quality gaming products they deserve. We also thank the operators Betpremium and Slot Plus, who placed their trust in us. I believe that the visitors to their sites will appreciate our slots and quickly rank them among their favorites.”

Betpremium spokesperson gave a positive comment on the cooperation as well: “We are delighted to collaborate with a leader in land-based and online gaming like EGT. Now we will be able to offer our users an even wider range of games, while ensuring a safe, fun and cutting-edge gaming experience. This partnership is set to push the boundaries of innovation in the gambling sector, combining the best technologies and platforms to provide a final product that meets the needs of the increasingly demanding audience.”

Representatives of Slot Plus also expressed their satisfaction with the performance of EGT Digital’s products, highlighting that thanks to the selection of the Bulgarian manufacturer’s attractive slot titles their betting site can increase their current customers’ engagement, while bringing in new players.

They concluded: “This is a prestigious partnership that helps to expand and improve our offerings, especially in terms of quality, with an attractive, pleasant and satisfying user experience.”

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