Latest News
The Pools Appoints Sharon Wright as its Marketing Director
The Pools has appointed Sharon Wright, an award-winning marketing strategist with extensive experience at global brands such as Nike, Adidas and Reebok, as its new Marketing Director. Wright is set to lead a significant growth initiative for The Pools in 2025, launching a high-profile, multi-channel marketing campaign aimed at elevating the brand’s presence.
Wright brings a wealth of expertise in finance, customer experience, sales and marketing, having held substantial roles in renowned sports companies. She joined The Adidas Group in 2009 and later became Reebok’s Global Go-to-Market Director in 2013, where she spearheaded the successful launches of the Reebok-Crossfit partnership in the UK and the Reebok-Les Mills partnership globally. Her efforts significantly expanded Reebok’s presence in the studio category, further solidifying its global market position.
Earlier in her career, Wright played a pivotal role in growing Nike and Adidas’ women’s business to become the leading segment in the UK and Ireland. In 2017, she founded her own consultancy, Sports Business Growth, focusing on the intersection of sports and technology, specifically apps and subscription models.
Wright is also Chair of Powerplay The Future, a platform connecting investors with female-led startups, and serves on the Advisory Board for Everything in Sport, a global network of top executives in the sports industry.
In her new role at The Pools, Wright will collaborate closely with CEO James Arnold and report to COO Steve Talbot as she drives the brand’s strategic marketing initiatives into the future.
Sharon Wright, The Pools Marketing Director, said: “I came to The Pools as a consultant and I always knew the value of this iconic brand. The immense amount of potential I could see to help take this back to where it belongs was an opportunity I could not resist. Coupled with the fact I get to work with James and Steve who I greatly admire. They are a dynamic force, proven in the industry and their energy and drive is infectious and something I wanted to be part of.
“It’s an exciting moment for us as we relaunch this iconic brand with a campaign that celebrates its timeless appeal while connecting with today’s audience in new and engaging ways. It showcases our investment in our products and customer experience.”
James Arnold, The Pools CEO, said: “The Pools is a British institution. We celebrated our 100-year anniversary last year and there just aren’t brands out there in our industry with the same history and heritage.
“We’ve been working hard to modernise our technical infrastructure and improve the wider product portfolio, culminating in the move to a new gaming platform and the relaunch of a new website at the end of this year. We have high expectations in 2025 as we rebrand, relaunch, and reintroduce The Pools to a new audience.
“We wanted some fresh thinking when it comes to marketing, and with Sharon’s experience at such global sporting brands, combined with her outstanding background in growth strategy, it was clear she was the ideal candidate for this position. We are excited she is joining the team and look forward to her integral role in the future of our successes.”
Latest News
Stakelogic Live Plays Its Cards Right with the Launch of Super Boost Blackjack VIP
Stakelogic Live thrills audiences with an innovative new take on classic American Blackjack
Stakelogic Live is once again providing players with an innovative take on a classic game with the launch of Super Boost Blackjack VIP.
Stakelogic Live is back with an exciting twist on a popular classic: introducing Super Boost Blackjack VIP. This innovative game takes the traditional American Blackjack experience and ups the ante by offering players thrilling new opportunities to win big. The game retains all of the classic elements player love while injecting some excitement with the chance to trigger multipliers worth up to 100x their bet.
Super Boost Blackjack VIP invites players to take a seat at the blackjack table and try their hand at playing with a live dealer. For the first time, the game has an exciting Super Boost progress indicator that shows the player’s progress.
After two winning rounds in a row, an exciting multiplier bonus is activated, which multiplies the player’s winnings from 2x to a staggering 100x on a third win. This unique mechanic not only improves the gameplay but also increases the likelihood of big wins.
Traditional betting options are available on each hand, with players able to Double Down and Split. At the same time, the Golden Pair and Insurance side-bets are also available, ensuring a comprehensive American Blackjack experience for everyone.
Yaroslav Tabaliuk, Head of Live Casino Product at Stakelogic Live, said: “At Stakelogic Live, we always look for ways to breathe new life into old classics.
Blackjack is one of the most popular and treasured card games in the world, and we believe the addition of the Super Boost feature adds an exciting new dimension to the game that will keep players on the edge of their seats. Not only does it add a creative new element to the gameplay, but it also significantly boosts the winning potential, and we can’t wait to see how players react.”
Balkans
WorldMatch Announces Partnership with Slotino
WorldMatch has announced a new partnership with Slotino, one of the fastest-growing online gaming platforms. This strategic collaboration aims to bring WorldMatch’s top-tier gaming solutions to an even wider audience, enhancing the player experience on Slotino’s dynamic platform with a range of high-quality, engaging titles.
With over two decades of expertise in the online gaming industry, WorldMatch is renowned for its unique approach to game development, blending advanced graphics, immersive gameplay and sophisticated mathematical models. This partnership will allow Slotino’s players to access WorldMatch’s portfolio of cutting-edge casino games, including popular slot titles and fresh new releases that offer captivating themes and rewarding experiences.
“We are thrilled to partner with Slotino, a platform that shares our commitment to delivering outstanding gaming experiences. This collaboration will enable us to reach a broader audience in Bulgaria and introduce our world-class games to new players. Slotino’s innovative approach to the market aligns perfectly with our vision of combining creativity, technology, and player satisfaction,” said Xhuljana Demerxhiu, Head of Sales at WorldMatch.
Through this partnership, Slotino will now feature some of WorldMatch’s most successful games, known for their smooth performance, high-definition graphics and engaging features. Players can expect a seamless integration of these titles, enhancing their overall gaming experience on Slotino.
“We are very excited to partner with WorldMatch in our first year of operation. As a company striving to bring a new feel on the Bulgarian market and centered around user experience and the ultimate journey for players, we have found our match. We are convinced that the portfolio of games offered by WorldMatch will bring a whole new dimension of excitement and winning for our players,” Vasil Stumbov, Director at Slotino, said.
This collaboration marks an important milestone for WorldMatch as it continues to expand its presence in the international online gaming market. By partnering with Slotino, WorldMatch reinforces its position as a key player in the industry, delivering innovative gaming solutions to a growing global audience.
Latest News
Scientific Games Continues Primary Scratch Card Partnership with La Franҫaise des Jeux
Scientific Games won a new, three-year contract extension from La Franҫaise des Jeux, a leading betting and gaming player worldwide. FDJ made its selection based on a competitive invitation to tender. The contract award extends a highly successful relationship that began in 1989. Most recently, FDJ and Scientific Games collaborated to develop and market the unique iDecide product, connecting the retail and digital lottery experience to increase player engagement.
Patrick Buffard, Chief French Lottery and Retail Sportsbetting Business Unit Officer, said: “We are delighted to renew our long-standing partnership spanning four decades. Our scratch game products represent the largest segment in the FDJ portfolio, with more than 27 million players. Operating in a sustainable and responsible manner is a purpose that guides everything we do, and we are confident that Scientific Games will continue to help us achieve our goals and stay true to the historic values of FDJ.”
Scientific Games was selected by FDJ based on the company’s commitment to protecting the environment, alignment with FDJ’s goals to reduce the lottery industry’s carbon footprint with ecologically friendly products and production methods, and global leadership in delivering sustainable growth for lotteries in a responsible manner.
Kevin Anderson, VP, Global Strategic Accounts EMEA for Scientific Games, said: “Scientific Games is honored to continue our partnership with FDJ and reaffirm our commitment to deliver high quality, environmentally friendly products in a proven, efficient manner to lottery operations in Europe.”
One of the first companies to be certified by the World Lottery Association as a Responsible Gaming Supplier, Scientific Games continues to research and advocate for the healthy enjoyment of lottery games through the company’s award-winning Healthy Play toolkit.
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