Latest News
NICK MILLS APPOINTED CHIEF EXECUTIVE OF RACECOURSE MEDIA GROUP
Racecourse Media Group (RMG) announces today that following a rigorous recruitment process Nick Mills has been appointed Chief Executive.
Mills, who is currently Chief Commercial Officer at RMG, will succeed Martin Stevenson on November 4th.
Having started his career in horseracing with Coral in January 1998, Mills was marketing director at the bookmaker until March 2005 when he joined Racing UK (now RMG) as Sales and Marketing Director. He went on to become Commercial Director before being appointed to the new role of Chief Commercial Officer in 2020. He has been responsible for all commercial functions within the business including streaming, international, sales and marketing.
RMG announced on July 1st this year that Stevenson had asked the Board to start the process of finding a new Chief Executive. Stevenson, who joined RMG in 2007, has led the business since 2020, overseeing the delivery of record results for member racecourses while setting the business on a clear path of innovation to help secure future development.
Mills said: âI am honoured to be given the opportunity to succeed Martin as Chief Executive and to lead the brilliant team at Racecourse Media Group.
âWhile the racing industry undoubtedly faces some challenges ahead, I firmly believe that now is an incredibly exciting time for the business with more opportunity for innovation and growth across our platforms than ever before.
âTo ensure that our full potential is realised it is important that we continue to harness the passion and commitment not only within RMG, but also of the dedicated teams across all of our member racecourses who directly contribute to and benefit from our success.â
Conor Grant, Chair of RMG, added: âNick has been a highly regarded member of the team for nearly 20 years and we are delighted to appoint him as Chief Executive.
âWith his extensive expertise in sales, marketing, media rights and streaming, Nick is uniquely positioned to drive growth and optimise the value of our member racecoursesâ media rights, while also embracing the need for innovation.
âNickâs deep knowledge of the RMG operating and business model coupled with his passion for driving growth to benefit both our business and our industry is a fantastic asset for us, and we all wish him every success as Chief Executive.â
Reiterating his gratitude to Stevenson for his commitment to RMG, Grant added: âWe are deeply thankful to Martin for the enormous contribution he has made to Racecourse Media Group over the last 17 years. His dedication as Chief Financial Officer and more recently as Chief Executive has been instrumental in delivering record results and setting RMG on a path to continued innovation. Martin leaves the business in a strong position for Nick and the team to build on. We wish him the very best for the future.â
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Bojoko’s Christoffer ĂdegĂ„rden Discusses the Power of Exclusive Bonuses
Exclusive bonuses have long been a key differentiator for online casinos, allowing operators to stand out on affiliate websites. However, in recent years, many British operators have moved away from offering these bonuses despite their potential to attract players. These exclusive bonuses, available only via select affiliate platforms, can give casinos a competitive edge by providing a tailored incentive to affiliates to boost their player acquisition.
To discuss the potential of exclusive bonuses and their impact on casino performance, we spoke with Christoffer ĂdegĂ„rden, Head of Marketing at the popular UK affiliate Bojoko.com. They are one of the biggest in the British market and have one of the more extensive lists of exclusive casino bonus offers available to their users. In this interview, ĂdegĂ„rden sheds light on the strengths of exclusive bonuses, the importance of balancing them against your budget, and which deals work the best.
It seems like exclusive bonuses through affiliate platforms have become less common among British operators. Why do you think that is?
Many British operators have indeed been moving away from offering exclusive bonuses through affiliate sites, and there are a few reasons for this. One major factor is the increasingly tight regulation in the UK market, which has made operators more cautious about more significant investments in the market.
However, the market is now more predictable, and operators might overlook an opportunity by moving away from these exclusives. Although only a few hundred Brits actively search for exclusive bonuses each month, those who do are highly engaged and specifically looking for something different. Affiliates like Bojoko offer a platform where these bonuses can shine, capturing a segment of the market thatâs actively seeking tailored offers.
What are the key benefits of offering exclusive bonuses through affiliates, especially in such a competitive market?
Offering exclusive bonuses via affiliate platforms brings several advantages. First and foremost, it allows casinos to have more control over to what extent they stand out in toplists and bonus comparison pages.
Affiliates provide targeted exposure to players who are already primed for action. Exclusive bonuses, which can be tailored to be more competitive than the regular offers listed next to them, increase the likelihood of converting visits into first-time depositors (FTDs).
By offering a better bonus through affiliatesâwhether itâs lower wagering requirements, more free spins, or a higher matchâcasinos can outperform competitors and secure more FTDs.
We also have a page dedicated to highlighting all the exclusive bonus offers we have available. Giving Bojoko an exclusive bonus guarantees your placement here. This gives you an extra page to be listed on and gain FTDs from.
How many British gamblers are searching for exclusive bonuses?
The number is in the hundreds, which is solid but not huge. However, while the number of Brits actively searching for exclusive bonuses may seem small compared to the wider market, they represent a highly engaged audience. These players are seeking out bonuses that stand out and offer better value. By capturing this group through affiliate channels, operators can convert a niche audience into loyal players.
Additionally, as I mentioned, offering exclusive bonuses through affiliates like Bojoko is about more than just catching players directly searching for unique deals. Even if the immediate traffic from players searching for exclusive bonuses isnât massive, these bonuses help position casinos higher in toplists and bonus comparison pages. This increased visibility can drive more traffic to the site, not just from those looking for exclusives but from general visitors who see the casino ranking higher due to the attractive bonus offers.
How can casinos best create exclusive bonuses that are competitive and compliant with UK regulations?
The key is to ensure that the bonuses are both appealing and responsible. One thing to remember is that when you set up an exclusive offer, you can change everything. It doesnât need to be your regular bonus, your regular terms and conditions, and then a few extra bonus spins. These offers rarely do that much better than your standard deal. However, this freedom to tweak everything means that you can also, for instance, offer a bonus of 200% up to a lower amount or with a higher wagering requirement.
Our data has shown us that if a casino increases its bonus to 200%, it can expect a decent boost in FTDs, no matter how small the bonus amount is. Wagering is also not as important here. Players flock to offers above the 100% baseline. Casinos can do many other things to boost their FTDs, and we have discussed some of them before, but exclusive bonuses are an excellent way to get quick wins.
At Bojoko, we also encourage operators to refine their exclusive bonuses until they get the boost they want. Many smaller casinos want more traffic but not an extreme increase, as they have not budgeted for this. Therefore, balancing the offer with the value you are getting, coupled with long-term planning, is key.
Latest News
MightyTips partners with Monro sportsbook and will boost their Portuguese website
MightyTips is delighted to announce our partnership with the online Monro sportsbook. Monro has established itself as a prominent iGaming operator and aims to grow its Portuguese audience and increase its visibility through this deal.
Monro will now be featured on MightyTips.biz, a MightyTips website targeting Portugal, allowing customers to discover more about the operator and read the latest tips, predictions, and football previews from our experienced pundits.
Who are Monro
Monro is an online sportsbook and casino owned by the Royal Partners affiliate program who also operate several other iGaming brands. Their multilingual sites are available in numerous countries including Portugal, Canada, and Finland.
Launched in 2023, Monro offers a comprehensive selection of betting markets for Portuguese players to pick from. The site offers Portuguese sports fans a chance to join their VIP program and aims to use the latest trends in online entertainment to create an immersive experience for all users.
Monro accepts cryptocurrency payments and puts player safety at the heart of its operation.
iGaming in Portugal
iGaming in Portugal is regulated by the Portuguese Gambling Regulatory Authority. The industry is thriving with all online gambling activities currently permitted. Portuguese players are permitted to use any operator who has legally obtained a license from the authorities. Monro is licensed by the Curaçao authority and operated by GALAKTIKA N.V.
What they say
Eugene Ravdin, Head of Communications and Marketing at MightyTips, said: âIâm delighted that MightyTips will be collaborating with Monro. We canât wait to get started and provide more visibility and exposure for the brand. The iGaming sector is thriving in Portugal and this is a great opportunity for players to improve their betting experience further.â
Monro Head of Affiliate EU said: âWe are thrilled to announce our continued partnership with MightyTips. This collaboration not only enhances our capabilities but also reinforces our commitment to excellence and growth. We look forward to a fruitful collaboration that drives growth and success for both our companies and our valued players.â
Related links
- âą MightyTips in English
- âą MightyTips in Portuguese
- âą Monro Sportsbook
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Asia
NODWIN Gaming Appoints Atin Suri as the Global Head of Experiential Marketing
NODWIN Gaming, a leader in new-age youth entertainment, gaming, and esports, has announced the appointment of Atin Suri as Global Head of Experiential Marketing. With a track record of delivering disruptive, immersive brand experiences across diverse markets, Atin brings a wealth of expertise to help further NODWIN Gamingâs mission to engage and excite audiences across all ages, worldwide.
Atin will be responsible for leading NODWIN Gamingâs worldwide expansion efforts in experiential marketing and continued growth while handling the companyâs white-label events and activations. His ability to formulate marketing strategies and well-crafted market messaging for a global audience ties in seamlessly with NODWIN Gamingâs vision as the company continues to expand its footprint in the industry and deepen its engagement with audiences.
A key focus for NODWIN Gaming is providing holistic entertainment to the global youth with its diverse range of intellectual properties that spans esports, gaming, pop culture, music, and comedy. Atinâs extensive expertise in crafting bespoke and immersive on-ground experiences will be key in enhancing consumer experience and brand recall.
âFor me, experience is everything, and Iâve always wanted to push the envelope when it comes to the intersection of technology and immersive experiences,â said Atin. âAt NODWIN Gaming, I see endless opportunities when it comes to experiential marketing especially when the company is expanding further towards youth-focused experiences across the world.â
Before joining NODWIN, Atin founded The Experiential Hub, a disruptive agency known for crafting innovative brand events and activations. His experience as a pioneer in experiential marketing includes leading several landmark campaigns.
A decade ago, Atin recognised the untapped potential of esports in India, a foresight that led to his successful collaboration with Akshat Rathee, Co-Founder and Managing Director of NODWIN Gaming. Together, they worked on Dew Arena and made it Indiaâs Largest Offline Gaming Championship.
Building on this partnership, they went on to bring DreamHack, the worldâs largest gaming festival to India. This groundbreaking project won the award for Best Intellectual Property at the prestigious WOW Awards Asia 2019. Atin also played a pivotal role in organising major esports events with the NODWIN Gaming team in India including ESL One, PUBG Club Open, PMPL South Asia and many more.
âWe are thrilled to welcome Atin to NODWIN Gamingâ commented Akshat Rathee, Co-founder and Managing Director of NODWIN Gaming. âHaving worked with Atin on previous projects, we have always admired his ability to bring fresh and bold ideas to the table. His passion for tech-driven, experiential events makes him the perfect fit for our vision of creating unforgettable gaming experiences globally.â
Atin has also been the recipient of multiple honours like the JWT HiP Club Rising Star, the CEO Award from PepsiCo, and the Tech India Award.
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