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BetMGM launches in Sweden, further strengthening LeoVegas Group’s leading market position

Published

8 months ago

October 23, 2024

Adrienn Sarkany

Reading Time: < 1 minute

Today, the international igaming brand BetMGM was launched by LeoVegas Group in the exciting Swedish market. The Vegas-themed brand was first launched outside of North America in 2023, with the United Kingdom being the first market, followed by the Dutch market in April 2024. BetMGM marks LeoVegas Group’s fourth brand in its home market portfolio, which also includes fan favorites LeoVegas, GoGoCasino, and the sports betting brand nya expekt.

New products such as streamed live casino from the floors of the legendary Bellagio Resort & Casino, and MGM Jackpot—Sweden’s largest jackpot—will bring a unique and far-from-”lagom” Vegas touch that will further cement the Group’s leading position in Sweden. Customers will be able to enjoy golden offers such as exclusive Las Vegas slots and competitive welcome offers across the casino, live casino, and sportsbook verticals. A new and unique odds boost concept, “Super Swedes,” will also premiere, offering customers in Sweden the opportunity to follow and bet on currently topical Swedish teams, athletes, and clubs competing on the international stage.

Gustaf Hagman, LeoVegas Group CEO, said “I’m absolutely thrilled to bring BetMGM to Sweden, where it all started! LeoVegas Group has been a leading operator in Sweden since its inception, and I’m confident that Swedish players will love the unique Vegas experience and golden offers that they will find on BetMGM. Sweden has never been closer to Las Vegas!”.

In the past year, BetMGM has partnered with Premier League clubs Tottenham Hotspur, Newcastle United, and Wolverhampton Wanderers, opening the door to exciting and exclusive partnership events.

An omnichannel marketing campaign is set to launch in November, which will include radio, TV commercials, out-of-home (OOH), and digital out-of-home advertising (DOOH).

Related Topics:BetMGM LeoVegas partnership Sweden

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Adrienn Sarkany

Hello there! I'm a 21-year-old university student majoring in Finnish and Korean Language and Literature. I have a deep passion for art and a profound connection to the natural world. My journey through life has been a colorful one, driven by my love for creativity, music, and the wonders of the great outdoors. As a dedicated student, I've already earned a degree in Classic Cantos, a testament to my appreciation for the timeless beauty of classical music. Beyond the classroom, my artistic spirit thrives through my love for painting and drawing. These creative outlets allow me to express my thoughts and emotions, transforming blank canvases into vibrant stories. My interests go far beyond music and art. Singing, playing the piano, and exploring new melodies are integral parts of my life, providing me with both solace and exhilaration. When I'm not immersed in the world of art and music, I find solace in nature's embrace. My heart is drawn to animals and the serene beauty of the natural world, fueling my desire to protect and preserve our precious environment.