LALIGA and Sportsbet.io’s partnership set to engage football fans through exciting activations and campaigns

LALIGA, the world’s most followed football league, along with Sportsbet.io is excited to announce a groundbreaking partnership, to enhance fan engagement. This strategic collaboration will bring an array of innovative experiences, exclusive offers, prizes and content designed to immerse football fans with the excitement of LALIGA. Sportsbet.io and LALIGA aim to provide fans with unique opportunities to interact with the league, combining the thrill of world-class football with the excitement of Sportsbet.io’s unique platform.

“We are excited to announce this partnership with Sportsbet.io, a brand that shares our vision of pushing the boundaries of fan engagement and innovation within sports. Together, we aim to deliver new and dynamic experiences for our fans, offering them fresh ways to engage with the passion and excitement that defines LALIGA. This collaboration marks an important step in our strategy to connect with global audiences and continue growing our international presence” said Jorge de la Vega, Business General Manager of LALIGA.

Alex Haig, Director of Sportsbet.io, added “The launch of this partnership with LALIGA underlines our commitment at Sportsbet.io to deliver the best possible experience to our players, going that extra mile to put them into the heart of the action. We have much more planned alongside LALIGA, so watch this space.”

This exciting partnership sets the stage for exciting future collaborations, uniting fans across the globe in the love of the game.

B2B gaming supplier Push Gaming has taken its slot content live with major operator brand Interwetten, marking a further expansion in European regulated markets.

Interwetten’s significant player base is now able to enjoy Push’s diverse library of leading games including its recent feline-themed hit Cats of Olympuss and the martial arts epic Big Bam-Book, alongside long-standing favourites such as Wild Swarm and Razor Shark.

With a customer base approaching two million, Interwetten’s established industry presence represents a notable expansion for Push Gaming’s renowned slot offering. The launch on the operator’s main platform will soon be followed by a rollout on all its current brands.

This latest partnership maintains the studio’s growth momentum as it continues to propel its hugely popular portfolio across global jurisdictions.

Fiona Hickey, Chief Business Development Officer at Push Gaming, said: “Interwetten is a name synonymous with the highest quality offering for players worldwide and so naturally, this is an important partnership for Push that mirrors our long-term ambitions.

“We have a growing library of diverse titles that continues to get stronger with each release and this latest commercial development presents the perfect opportunity to invigorate that even further.”

Mario Bilic, Director of Product Management CRM & Content at Interwetten Group, added: “Push Gaming’s content needs little introduction to slot enthusiasts. The quality and choice it delivers to our entertainment-hungry players is unrivalled and makes for the perfect addition to our casino lobbies.”

Quirky new release in the Elysium Studios – Driven by Swintt line-up offers a fresh and feature-packed take on classic folk stories that will leave players spellbound

Get ready to join Elysium Studios on an epic fantasy adventure with a twist in I Hate Fairytales – the exciting new slot that features graffiti-covered castles, rainbow-farting unicorns and punk rock princesses, meaning it’s definitely not one of the cosy stories your grandma told you about!

Starting out as a five-reel slot with 1,024 ways to win, I Hate Fairytales takes everything players knew about classic fables and throws it out the window as they chase maximum wins of 33,934x their bet with the help of three hard-hitting base game bonuses and two dedicated feature modes.

Dealing with those prickly princesses first and foremost, during any base game spin, one of Snow Wild, Aria or Rapunsell can appear to enhance players’ winnings. Snow Wild will place a random number of wilds to the reels, Aria will add one or more fully-stacked wilds that shift to the left after each turn and Rapunsell will expand one or more columns while also granting multiplier respins.

On top of that, players will also have access to both the Free Spins feature and the Smash Bonus by landing three of their respective symbols in the base game or buying into either direct. The first gives players eight free spins on an expanded 7,776 ways-to-win reel set, with all princesses appearing far more frequently and Rapunsell’s multipliers now persisting throughout the feature.

The second, meanwhile, is an interactive bonus where players will have to click or tap bouncing fairytale creatures to smash them with a hammer and reveal random prize multipliers. Before the round ends, a “boss” unicorn character will appear, with players then having to hit it multiple times before the time runs out to complete the feature and earn themselves a super-sized payout of up to 100x your bet.

David Mann, Chief Executive Officer at Swintt, said: “As players and operators will know by now, the games in our Elysium Studios – Driven by Swintt line-up are pushing the boundaries in terms of what’s possible from an online video slot – and I Hate Fairytales is certainly no exception.

“Boasting a twisted folk story aesthetic, punk rock princesses that grant big base game rewards and an interactive Smash Bonus that adds an extra level of immersion for mobile players, the game really does have it all and we’re really excited to see how it performs at our casino partners.”