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Betfair Casino introduces ‘Brett & the New Slots’ in new campaign with Pablo to celebrate being the ‘home of new games’
Betfair Casino, part of the world’s biggest entertainment company, Flutter, has today launched with their creative agency, Pablo, a new campaign seeing the return of their ‘Brett Flair’ character, but this time with some new companions.
The new campaign, created by Pablo, builds on the success of the original Brett Flair campaign which launched in 2022, evolving this creative platform to new heights. It celebrates Betfair Casino as the ultimate ‘home of new games’, reminding players that exciting new slot games are released every week.
The campaign is born out of the insight that 70% of UK online casino revenue is driven by slot games, more than table games or live casino. Betfair found that almost a third of their overall player volume was driven by games launched in the same year, and given their Casino launches new games every week, this gave the brand a point of difference to demonstrate their credibility in a noisy marketplace lacking differentiation.
In true Casino fashion, the brand is back with a bang for the next instalment of their larger than life character ‘Brett Flair’, everyone’s favourite market stall holder, taking him to the next level of fame. But this time, Brett Flair is not coming back alone. He’s bringing an entire band with him, each member representing Betfair’s latest and best games dropping every week. Introducing ‘Brett & The New Slots’. Brett is joined by a Greek God, Fisherman, Cowboy and Miner, reminding players that with such a wide range of new games available weekly at Betfair Casino there’s something for everybody to enjoy.
Continuing the theme of catchy 90’s band nostalgia, the campaign sticks with parodying classic boy band hits, but moves on from the Backstreet Boys, ‘I Want It That Way’ to ‘Everybody’ to create a new jingle worthy of earworm status.
Staying true to his origins, Brett remains front and centre to the action with him and his band filming their latest music video in a market stall setting. ‘Brett & The New Slots’ play on the very best of 90’s music video style tropes, delighting us with synchronised choreography, home-made fan signs and elevated production, music and lyrics.
Brett Flair’s debut appearance was in 2022 following a new set of regulations from the Committee for Advertising Practice (CAP)coming into force. These changes led to Brett’s creation to ensure compliance in the new world of gaming. This latest campaign continues to build on Pablo and Betfair’s four year relationship, which is well versed in balancing compliance and driving stand-out in what is a very cluttered and noisy competitor landscape. In this campaign, ‘Brett & The New Slots’ bring a sense of nostalgia and fun, frivolous, entertainment into the world of gaming.
The two 30” TVC spots cover Brand and Safer Gambling messages. They were directed by Louis Bhose through Agile Films, creating the yellow market stall inspired music video with sound specialists Birdbrain bringing Brett’s version of ‘Everybody’ to life.
The TTL campaign goes live 24 October 2024, premiering ‘Brett & The New Slots’ across TV, VOD, OOH, social and digital.
The TVCs can be found here for download, with the Brand here on YouTube.
Lisa Marquis, Head of Gaming Brand & Propositions, Betfair said “The first Brett Flair campaign and its nostalgic theme was a hit with our casino audience, offering the standout and memorability we needed in a highly competitive market. Pablo has delivered in spades with this second campaign, which builds on the strengths of the original while delivering our core message about new games. The campaign is highly entertaining and aligns with our customers’ desire for fun, whilst also landing a message about responsible play through the introduction of our Gaming Time Check tool, ensuring players can enjoy themselves in a safe and balanced way.”
Tim Snape, ECD at Pablo said: “This campaign supports our long-standing relationship with Betfair, having recently launched a one shot trick ad for the Sportsbook and Exchange side of the business earlier this year. This execution is our second outing with the incredibly effective ‘Brett Flair’ character. It was time to turn the knob up to max in every way, so we’ve gone slicker, bigger, louder and prouder than ever before. We managed to secure another Backstreet Boys banger as the base of our new musical outing too so it’s 90’s fun from start to finish.”
Credits
Client: Betfair Casino
Head of Brand & Propositions: Lisa Marquis
Senior Brand Manager: Venetia Tabor
Brand Manager: Jennifer O’Kelly
Marketing Executive: Megan Hayes
Producer: Mikaela Benson
Creative Lead: Daniel Flynn
Agency: Pablo
Executive Creative Director: Tim Snape
Creative: Bex Conyngham-Hynes
Creative: Dan Scott
Planning Director: Chris Turner
Planner: Oliver Edridge
Managing Director: Harriet Knight
Senior Account Director: Charlotte Johnson
Senior Account Manager: Phoebe Snelson-Chiffers
Head of TV Production: Tom Moxham
TV Producer: Rebecca Forrester
Head of Project Management: Ben Mascari
Project Director: Kelly Watts
Project Executive: Emily Rutledge
Production:
Production Company: Agile Films
Director: Louis Bhose
Producer: Sarah Kirkby
Executive Producer: Fliss Hutcheson
Director Of Photography: Murren Tullett
Editor: Jack Williams @ The Assembly Rooms
Exec Producer: Emma Bewley
Post-Production: Agile Studios
Post Producer: Angie Broomfield
Creative Director (Post-Production): David Horsburgh
VFX Lead: Kevin Merien
VFX Artist: Thomas Dunleavy & Andrew Loughnane
Grade: Matthieu Toullet @ Company 3
Grade Assistant: Karl Pasamonte, Santino Napolitano & Jack Kennedy
Sound: Mike Bovill @ 750mph
Music Company: Birdbrain
Track: Backstreet Boys – ‘Everybody’
Latest News
SOFTSWISS Unveils Q3 2024 Results for Its Game Aggregator and Jackpot Aggregator
SOFTSWISS, a leading tech provider of iGaming software, has released the results of its flagship product, the Game Aggregator – the largest content hub in the industry – and the expanding Jackpot Aggregator, a solution designed to enhance player engagement and retention, for Q3 2024.
The SOFTSWISS Game Aggregator has strengthened its position as a market leader with the largest game portfolio, boasting over 23,500 games. It continues to expand through new partnerships, now working with more than 280 game providers.
In Q3 2024, the Game Aggregator connected over 1,200 casino brands, marking a 43% increase compared to last year.
This impressive client growth is attributed to the extensive game portfolio, the Game Aggregator’s consistent 99.999% uptime and its commitment to enhancing its engagement tools in 2024. In Q3 2024, the number of clients actively using the Tournament Tool grew by 80% compared to Q2 2024. Recently, the Game Aggregator introduced tournaments for slot games and crash and live games.
Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator, notes: “Previously, our clients could seamlessly integrate the Jackpot Aggregator to create brand-specific jackpots. This quarter, they have expanded their use by participating in Prime Network Jackpot campaigns, continuing to engage players effectively.”
The SOFTSWISS Jackpot Aggregator also continues to demonstrate its growth, driven by the active development of the Prime Network Jackpot. In Q3, 38% of all jackpot bets were placed in the Prime Network Jackpot, a four p.p. increase from the previous quarter. This reflects a growing interest in network jackpots, where participating casinos contribute to a shared prize pool, resulting in much larger jackpot wins than brand-specific jackpots.
“We continue to enhance the SOFTSWISS Jackpot Aggregator’s functionality and pursue certification in new markets. It’s encouraging to see the growing interest among our clients,” added Angelina Stasiuk, Head of Business Line at the SOFTSWISS Jackpot Aggregator.
Both products – the SOFTSWISS Game Aggregator and the SOFTSWISS Jackpot Aggregator – can be used independently or in synergy, significantly boosting casinos’ KPIs.
All SOFTSWISS products will be showcased at the final major industry event, SiGMA Europe, at stand 2145.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
Conferences in Europe
SiGMA Europe Summit Alert
Endorphina is a B2B online slots provider based in Prague, Czech Republic. Up and running since 2012, we operate under the Malta License MGA and release at least 12 thrilling slots every year. In total, we have developed 90 games, including the popular over the world Golden Ox slot machines, Chance Machine 20, 2020 Hit slot, The Rise of AI, 100 Zombies, Buffalo 50, and many more. When it comes to fairness, Endorphina is known to be rigorously tested in 2019 by Gaming Laboratories International (GLI) to ensure consistent and proven behavior and mathematics.
Endorphina Slot Games
Endorphina games are executed in perfect modern graphics, with original music, thoughtful game elements and a set of exciting features, which make them stand out from the competition. There is a theme crafted for everyone, from old-time classic fruity slots to cultural highlights and to modern themes to keep up with the times. High rollers and beginners will find their favorite games with us at Endorphina. We’ve established ourselves on the market all games can be played on both desktops and mobile devices.
A 2020 wrap-up
In 2020, Endorphina has released 18 catchy games that have successfully caught the attention of users worldwide. As we usually release 12 games each year, 2020 was definitely a highlight as we released 6 more! More than 1,000 online casinos currently house Endorphina games and we have over 50 new affiliates around the world and counting.
As we put forth new games every month, we also love expanding and entering new markets. This past year in 2020, we entered the markets of Romania, Croatia, and Belarus. In the first quarter of 2021, we have successfully partnered with over 75 online casinos worldwide.
Main growth indicators
When it comes to growth overall in 2020, we’ve noticed an increase in Total Bets made by our players in euros (including Q1 of 2021).
There was also a handful of spin gains (total number of spins) as a percentage for the last year (including Q1 2021).
Latest News
BETBY EXPANDS E-SIM GAME PORTFOLIO WITH BLITZ BASKETBALL AND SUPER OVER CRICKET, REACHING 11 TITLES
BETBY, a leading provider of premium sportsbook solutions, is excited to announce that its BETBY Games e-sim portfolio has expanded to over 10 titles, following the launch of Blitz Basketball and Super Over Cricket.
Blitz Basketball introduces players to the thrill of three prestigious tournaments: the World Cup, Euroleague, and NBA. Meanwhile, Super Over Cricket features two major competitions: the World Cup and the Indian Premier League, both offering 50 unique pairings for players to enjoy.
With these new additions, BETBY Games now boasts 11 titles, each delivering cutting-edge graphics and an immersive experience that has become the hallmark of the brand’s e-sim portfolio.
Both Blitz Basketball and Super Over Cricket feature lightning-fast gameplay, with matches lasting from one to five minutes. This distinctive feature delivers instant results and is paired with extremely low marginality, making the product incredibly appealing to a wide range of users—from dedicated eSports fans to casual casino players. To enhance the betting experience, each game offers over 10 unique betting markets. With the latest releases, BETBY’s monthly event coverage package will reach 230,000 matches, continuing the company’s tradition of consistently expanding its esports content. This further demonstrates BETBY’s commitment to innovation and deepening partner engagement.
BETBY Games was recently recognized for its outstanding esports offerings, receiving the prestigious Esports Supplier of the Year award at the SBC Summit in Lisbon.
Commenting on the latest releases, Kirill Nekrasov, Head of BETBY Games, said: “BETBY Games is thriving as we continually update our portfolio with new and exciting content. Blitz Basketball and Super Over Cricket are the latest examples of our commitment to delivering premium esports experiences. We are dedicated to providing the round-the-clock action that today’s players crave, and we are excited to keep building on our recent successes to elevate the betting experience.”
BETBY will be exhibiting its premium sportsbook solution and services at the upcoming SiGMA Europe Summit in Malta.
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