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VIRGIN BET RETURNS TO MUSSELBURGH TO SPONSOR NEW YEAR’S DAY AND EASTER SATURDAY RACEDAYS 2025

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Musselburgh Racecourse is excited to announce that Virgin Bet will return as the title sponsor for two major events in 2025 – New Year’s Day and Easter Saturday Racedays.

These celebrated racedays are central to Musselburgh’s “Sensational 6” – the racecourse’s biggest and best racedays across the year.

In addition to Virgin Bet, the partnership also extends to fellow LiveScore Group brand, LiveScore Bet.

The 1 January New Year’s Day Raceday is an annual sell-out that draws over 6,000 racing fans across Scotland. The event promises spectacular Jump racing action, including the £40,000 Auld Reekie Handicap Chase and the £30,000 Hogmaneigh Hurdle, as part of a programme worth over £100,000.

Virgin Bet will also headline the Easter Saturday Raceday, held on 19 April. This event will feature the prestigious £100,000 Queen’s Cup and Scotland’s fastest race, the Scottish Sprint Cup, attracting top horses, trainers, and jockeys to the East Lothian course.

As part of the sponsorship, Virgin Bet’s Personal Safety Partner, WalkSafe, will be integrated into the racedays.

Founded in 2020, WalkSafe was developed to give the public as much information about their surroundings as possible. The app, WalkSafe+, enables users to plan the safest route home, along with a host of additional features to help ensure a safer experience for all.

Racegoers at Musselburgh will be able to learn more about the innovative and free-to-download app at each Virgin-Bet sponsored race meet.

Dominic Vye, Marketing Director, Virgin Bet, said: “We are thrilled to continue our longstanding partnership with Musselburgh Racecourse as the headline sponsor for both the Easter Saturday Raceday and New Year’s Day Raceday. Supporting these key events in the Scottish racing calendar aligns perfectly with our commitment to delivering an unparalleled sports betting experience. We are excited to contribute to the excitement and tradition that both the Easter Saturday and New Year’s Day Racedays bring. This year, for the first time, we have partnered with WalkSafe as part of our ‘Good Bet’ brand propositioning, and plan to give racegoers the knowledge and tools to ensure they can travel home from a racing venue safely.”

Sarah Montgomery, Commercial and Operations Director at Musselburgh Racecourse, added: “We are delighted to continue our longstanding partnership with Virgin Bet and LiveScore Bet at Musselburgh Racecourse and look forward to hosting another fantastic edition of the Virgin Bet Easter Saturday, as well as New Year’s Day Raceday in partnership with Virgin Bet, two highlights of our ‘Sensational 6’ racedays.

“We’re also thrilled to have Virgin Bet’s Personal Safety Partner WalkSafe integrated as part of their sponsorships with us. The experience and safety for all spectators at our racecourses is a priority, so it’s fantastic to see this as part of Virgin Bet’s ‘A Good Bet’ initiatives, which aims to create a more inclusive and welcoming environment for all.”

To purchase tickets, please visit: musselburgh-racecourse.co.uk/view-fixture/new-years-day-1-1-25. Book your tickets before midnight 31st October and save £10.00

 

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PA Betting Services announce long-term deal with LiveScore Group

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PA Betting Services announce long-term deal with LiveScore Group
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PA Betting Services (PABS), the leading supplier of global horseracing data and betting content, is excited to announce a long-term agreement with LiveScore Group, operators of some of the world’s most innovative, diverse and distinctive sports and gaming brands.

The new long-term agreement will see PABS’s market-leading delivery platform provide its extensive range of betting products and data services to LiveScore Group’s betting operators, LiveScore Bet and Virgin Bet.

“Owing to PA Betting Services’ close relationships with racing’s global rights owners, we can ensure continuity in providing our customers with the best possible racing content. We value their extensive range and quality of coverage and are delighted to have agreed a new long-term deal,” Sam Sadi commented, CEO of LiveScore Group.

This partnership secures both brands’ access to more than 60,000 horse and greyhound race meetings annually, spanning domestic and international territories.

Eugene Delaney, (MD PA Betting Services) added “We are thrilled that LiveScore Group have once again chosen to partner with PA Betting Services for the supply of global racing content. We are looking forward to working together on future collaborations and will continue to support LiveScore’s global coverage and growth.”

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Oddin.gg Launches BetBuilder: The First Industry Tool for eSimulators, with Unlimited Betting Options Across Both Esports & eSims

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BetBuilder allows bettors to create their own unique combo bets within the same esports or eSimulator match, breaking new ground in the esports betting sector. While other BetBuilder-type solutions have previously focused solely on esports, and with significantly limited potential, Oddin.gg is the first to offer a tool that covers both traditional esports and the rapidly growing eSimulators product line—meeting the evolving demands of a new generation of bettors. With the ability to make up to 97 selections across 10 markets in CS2 and 26 selections across 12 markets in eFootball—resulting in hundreds of thousands of possible bet combinations—BetBuilder also opens up a range of betting options that go far beyond what has previously been available.

By integrating BetBuilder, operators can provide an experience that genuinely keeps their bettors engaged throughout each match. The integration process is swift, and for existing Oddin.gg iFrame clients, the update will be seamless, without any major impact on other ongoing betting operations. The extensive combination options encourage deeper involvement from bettors, while Oddin.gg’s existing risk management tools ensure that operators can confidently expand their betting options without compromising control over margins. This adaptability means operators can tailor their offering to cater to a broader audience, whether focusing on traditional esports or eSimulators, allowing them to stand out from the competition.

Marek Suchar, Managing Director and Co-Founder at Oddin.gg, stated:

“We are yet again about to set the industry standards for the years ahead. After numerous attempts by others at creating esports betbuilders that fell short of expectations, it’s time to steer the industry back on track with a solution that makes no compromises. We’ve developed the Oddin.gg BetBuilder to provide a truly comprehensive solution for operators, allowing them to engage bettors in a way that just hasn’t been possible until now. By offering an almost unlimited number of bet combinations across select esports and eSimulators titles—and with more to follow soon—operators can enrich their offering and capture the interest of bettors in a way that sets them apart in the market. I’m delighted we’re launching a solution built based on direct industry feedback, reflecting our clients’ needs and wishes. The tech backbone we’ve created is solid and scalable, allowing BetBuilder to cover more esports titles in the upcoming months, with live options also to follow eventually.”

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SOFTSWISS Unveils Q3 2024 Results for Its Game Aggregator and Jackpot Aggregator

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SOFTSWISS Unveils Q3 2024 Results for Its Game Aggregator and Jackpot Aggregator
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SOFTSWISS, a leading tech provider of iGaming software, has released the results of its flagship product, the Game Aggregator – the largest content hub in the industry – and the expanding Jackpot Aggregator, a solution designed to enhance player engagement and retention, for Q3 2024.

The SOFTSWISS Game Aggregator has strengthened its position as a market leader with the largest game portfolio, boasting over 23,500 games. It continues to expand through new partnerships, now working with more than 280 game providers.

In Q3 2024, the Game Aggregator connected over 1,200 casino brands, marking a 43% increase compared to last year.

This impressive client growth is attributed to the extensive game portfolio, the Game Aggregator’s consistent 99.999% uptime and its commitment to enhancing its engagement tools in 2024. In Q3 2024, the number of clients actively using the Tournament Tool grew by 80% compared to Q2 2024. Recently, the Game Aggregator introduced tournaments for slot games and crash and live games.

Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator, notes: “Previously, our clients could seamlessly integrate the Jackpot Aggregator to create brand-specific jackpots. This quarter, they have expanded their use by participating in Prime Network Jackpot campaigns, continuing to engage players effectively.”

The SOFTSWISS Jackpot Aggregator also continues to demonstrate its growth, driven by the active development of the Prime Network Jackpot. In Q3, 38% of all jackpot bets were placed in the Prime Network Jackpot, a four p.p. increase from the previous quarter. This reflects a growing interest in network jackpots, where participating casinos contribute to a shared prize pool, resulting in much larger jackpot wins than brand-specific jackpots. 

“We continue to enhance the SOFTSWISS Jackpot Aggregator’s functionality and pursue certification in new markets. It’s encouraging to see the growing interest among our clients,” added Angelina Stasiuk, Head of Business Line at the SOFTSWISS Jackpot Aggregator.

Both products – the SOFTSWISS Game Aggregator and the SOFTSWISS Jackpot Aggregator – can be used independently or in synergy, significantly boosting casinos’ KPIs.

All SOFTSWISS products will be showcased at the final major industry event, SiGMA Europe, at stand 2145.  

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

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