Latest News
Octoplay and Flutter Entertainment Launch Third Bespoke Game Collaboration
Octoplay marks another milestone in its ongoing collaboration with Flutter Entertainment, launching their third bespoke game, Cod Chaos. The game, featured on some of Flutter’s most prominent brands – PaddyPower, Betfair, PokerStars, and Sky Vegas – is a testament to the depth of the partnership between the two companies, combining Octoplay’s extensive experience in innovating game mechanics with Flutter’s deep market knowledge and understanding of what resonates with their players.
This collaboration further solidifies Octoplay’s position as a go-to partner for tier-one operators. The company’s ability to consistently deliver high-quality gaming experiences is evident in its most recent partnerships with industry leaders such as BetMGM, Microgame, and Kindred.
Octoplay, known for its commitment to regulated markets, holds licenses in key jurisdictions including the UK, Slovakia, Sweden, Malta, Ontario, Greece, and Romania. This focus aligns perfectly with Flutter’s global presence and reputation for operating some of the most innovative and distinctive brands in the online sports betting and gaming sector.
Carl Ejlertsson, CEO at Octoplay, commented on the collaboration: “Despite its size and global reach, working with Flutter has been an incredible experience, as they remain as nimble and innovative as ever. I think the collaboration between us has been so successful because we share the same values, building strong, lasting partnerships and leveraging each other’s strengths to provide value to the customer. What is most exciting however, is that we are only scratching the surface of what is possible between the two companies.â
Joseph Williams, Gaming Content Manager at Sky Betting & Gaming, added: “Octoplay has consistently impressed us with their ability to create games that truly connect with our audience. We enjoy working with partners who listen to what customerâs say and are responsive to their needs. Octoplay continues to deliver on this front and we are looking forward to doing more with them in the future.”
As Octoplay continues to expand its portfolio, develop its relationships with tier one operators and strengthen its position in regulated markets, the company remains focused on delivering high-quality, data-driven gaming solutions that meet the evolving needs of operators and players alike.
Industry News
International Accolade for Campaign from the Danish Gambling Authority
At a conference for gambling regulators from all around the world, the Danish Gambling Authority has been awarded âBest regulatory campaignâ. The award was given for the Danish Gambling Authorityâs campaign “The One-Armed Banditâ, which on social media highlighted the consequences of gambling for young people under the age of 18.
The award was presented by a jury from the International Association of Gaming Regulators, an association of 81 gambling authorities from around the world. Every year, they gather for a conference to discuss current gambling topics across countries. This year, the conference was held in Rome under the heading âNavigate the future of gaming regulation in a transforming worldâ.
It was a proud Director of the Danish Gambling Authority, Anders Dorph, who received the statuette in front of the 400 participants at the conference gala dinner.
âI am incredibly proud and happy that we have won this award! It is a very special recognition and honour that our colleagues from all over the world have chosen our campaign,â said the Director.
Campaign personifies gambling addiction
Despite the fact that most types of gambling have an age limit of 18, a study by the Danish Gambling Authority in 2023 showed that 15% of young people aged 15-17 have gambled.
To prevent this and to prevent young people from becoming addicted to gambling, the Danish Gambling Authority launched the campaign âThe One-Armed Banditâ in December last year, targeting young people aged 14 to 17.
The campaign talks about the potential consequences of gambling in a humorous and exaggerated way.
It does this through the fictional character, âThe One-Armed Banditâ, who is the personification of gambling addiction. In videos on social media, the One-Armed Bandit tries to lure young people to gamble in unorthodox ways. He uses humour, sarcasm and provocative language to achieve his goal.
To spread awareness of the One-Armed Bandit among the target audience, the Danish Gambling Authority used influencers, among other things.
âItâs a very different campaign from our previous campaigns. It required completely new approaches and a lot of courage to reach a new and very young target group. The people we wanted to reach are very hard to reach with campaigns, but with âThe One-Armed Banditâ we hit the mark and I’m very proud of that,â said Anders Dorph.
International recognition
When the nomination was written and sent to the jury for evaluation, Anders Dorph and the rest of the Danish Gambling Authority were very excited: âItâs one thing for us in little Denmark to think it was an unconventional campaign, but would our colleagues in the rest of the world understand the irony or would they think it was really about being enticed to play?â
The concern was put to rest when Anders Dorph, on behalf of the Danish Gambling Authority, lifted the trophy for the award, which was won in competition with three other countriesâ campaigns.
âThere was a great diversity in the nomineesâ submissions, reflecting our membersâ increasing efforts to improve the regulation of the gambling market,â said Sarah Kelly, Vice President of IAGR.
Campaign with impact
Subsequent surveys among the target audience showed that the One-Armed Bandit had actually made them reflect on their relationship with gambling: 44% said the campaign had made them think about how often they gamble and how much money they spend and 41% indicated that they have talked to their friends about how difficult it can be to control their gambling.
âItâs fantastic to be able to say that we have made a difference,â said Anders Dorph, who is also aware that the great results are a contributing factor to the authority being able to take home the international award from Rome.
He is joined by Sarah Kelly from IAGR: âThe winners stood out for their commitment to improving standards to regulate the gaming market for the benefit of both industry and consumers.â
The agency Advice, in collaboration with the Danish Gambling Authority, is behind the campaign, which features comedian David Minerba in the role of the One-Armed Bandit.
Latest News
ICE World Gaming Forum secure former President of Mexico as keynote
The former President will headline the World Regulatory Briefing taking place on Monday 20 January where he will address the topic of âRegulation and Revitalisationâ and the requirements needed to balance economic growth with community protection.
A critic of the populist movements sweeping the region, he will outline his business-centric approach to the development of Mexico, and the opportunities which exist for operators in the region.
Previewing the keynote, which reflects the importance of Latin America as a leading voice in the global gambling industry, international broadcaster and Chair of the 2025 ICE World Gaming Forum Nadine Dereza, whose career has seen her interview  politicians including Kofi Annan, Condoleezza Rice, Ban Ki-moon and Gerhard Schröder said: âAs the President responsible for rationalising Mexico’s complex gambling framework in the early 2000s, Vicente Fox paved the way for easier gaming legalisation, going on to grant the overwhelming majority of the current 763 licenses in the market.
âThe former President has previously gone on the record as favouring casinos as a tax benefit to reduce Mexico’s dependence on unpredictable oil income, and for growing the local tourism industry, while emphasising the need to ensure they operate in a controlled and supervised mannerâ
Providing insight to the dynamics of the market, Clarion Gaming Senior Conference Producer Damien-Ashton-Wellman added: âWith online sports betting predicted to be worth $1.24bn this year alone, and with a projected annual growth rate of 8.45% by 2029, Mexico is one of the hottest markets in Latin America after Brazil.
âThe latest election has put it front and centre of the gaming industry after the countryâs Supreme Court ruled that the outgoing President AndrĂ©s Manuel LĂłpez Obradorâs ban on slot machines was unconstitutional. This landmark ruling not only challenges the existing restrictions on slot machines but also opens the door for the introduction of roulette and dice games in Mexican casinos.
âPresident Foxâs attendance at ICE adds to the eventâs industry-defining reputation for bringing together key-decision makers and for providing a gateway to Latin America. He will also participate in an exclusive invite-only roundtable meeting of iGB Executive, Clarion Gamingâs new annual C-level membership community.â
A charismatic reformer and noted economist, Vicente Fox is credited for playing a vital role in Mexicoâs democratisation, and with strengthening the countryâs economy after having previously served as CEO and President of Coca-Cola in Mexico.
After leaving office in 2006, President Fox and his wife Marta founded Centro Fox, an education non-profit dedicated to discovering, exercising, and harnessing the leadership qualities in the Global South. The non-profit is now housed at the Vicente Fox Centre of Studies, Library, and Museum in San Cristobal, Mexico. He has also served as Co-President of Centrist Democrat International, the umbrella organisation for global centre-right political parties.
Industry News
ECA Announces Winners of Diversity and Inclusion Scholarship to the EDP 2024
The European Casino Association (ECA) has announced the winners of its esteemed Diversity and Inclusion Scholarship for the Executive Development Programme of the Universities of Las Vegas and Reno.
âOur jury has made their selection, and we extend our heartfelt congratulations to: Siham Makrache, Director of Marketing & Communications at Grand Casino Brussels, Belgium and Vesna GoriÄan ÄaÄ, Marketing Manager, Mond, Resort & Entertainment, HIT Universe of Fun, Slovenia,â the Association said.
Now in its landmark seventh year, ECAâs initiative continues to champion diversity and inclusion within the European casino industry by offering two scholarships annually to ECA member employees, providing fully-funded participation in the renowned Executive Development Programme at Lake Tahoe, USA.
The Executive Development Programme (EDP), a partnership between UNLV International Gaming Institute and the University of Nevada, Reno, stands as the pinnacle of gaming leadership education. This intensive 8-day professional development programme, now in its 35th year, is tailored for future C-suite executives in the gaming industry. With over three decades of excellence and more than 1600 alumni worldwide, the EDP focuses on developing leadership, management, and strategic thinking skills. It emphasises strategic issues in casino gaming while providing global networking opportunities, offering participants a unique chance to establish lasting professional relationships with industry peers.
ECA Board Member Tiina Siltanen underscores the importance of this initiative, stating, âPromoting diversity and inclusion in the land-based casino industry remains a cornerstone of the ECAâs mission. These scholarships play a pivotal role in fostering these values, providing opportunities for underrepresented groups to rise in the industry and bring unique perspectives to decision-making roles.â
The ECA firmly believes that a diverse and inclusive environment enhances employee engagement and satisfaction. The scholarships awarded to the Executive Development Programme are instrumental in nurturing these values within the land-based casino sector, creating pathways for currently underrepresented groups to ascend in the industry and contribute their unique perspectives to decision-making roles.
The ECA extended its sincere gratitude to its partners – Clarion, AGEM, and the Universities of Las Vegas and Reno – for their unwavering support and commitment to this transformative scholarship programme. Their ongoing dedication ensures that all costs, including travel, accommodation, and the training programme, are covered for the scholarship recipients.
This initiative not only enhances employee engagement and satisfaction but also propels the European casino industry towards a more diverse and inclusive future.
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