Latest News
DEVILFISH SOCIAL POKER FORMS ADVISORY BOARD FOR GROWTH EXPANSION

Devilfish Poker, the creator of the free-to-play social community poker game, confirmed today the formation of its advisory board with the appointment of iGaming marketing veteran Mark McGuinness.
The advisory board has been formed to position the company for further growth and scale-up in the emerging social poker, casino, and free-to-play verticals. According to industry statistics, the market is valued at around $8 billion and is projected to grow by over 8.0% annually.
JJ Williams, Co-Founder of W3 Marketing Ltd and Devilfish Poker, said: “We have been continuing the legacy and rich history in the online poker space via its association with the late David A “Devilfish” Ulliott, a WSOP poker hall of famer.
Social Poker and free-to-play have been growing organically over the last few years. Poker has seen a resurgence in interest from younger digital natives who wish to experience the community first-game with the latest Web3 components of digital assets, such as avatars, skins, traits, and NFTs (non-fungible tokens) and digital ownership.
We have created a very loyal base of global next generation social poker players and followers across social media and community platforms such as Discord. The next logical stage of our growth was forming our advisory board and appointment of Mark McGuinness to lead our digital marketing partnership and collaboration plans.”
Mark McGuinness commented: “Firstly, Devilfish Poker has a great origin story within online Poker history, with the late Dave Ulliott, who is sadly missed. This is part of his continued legacy and the next chapter in one of the world’s oldest games.
JJ and his team have created and built, from the ground-up, a community and rebooted the game franchise and experience for today’s digital players who have grown up with social media, crypto, gamification, and digital asset ownership. The audience is global, and my role is to expand our social free-to-play community within both existing online Poker and broader verticals. We intend to be one of the category leaders in the whole genera of social poker, casino and sweepstakes industry.”
-
Asia2 days ago
Digital gaming disruption tackled in 1st AsPac Regulators’ Forum
-
Latest News5 days ago
Cloudbet maps regional betting trends in August–September 2025
-
Latest News5 days ago
High Roller Launches New Online Casino Brand in Finland
-
Latest News5 days ago
NetBet Denmark expands its casino library by adding SYNOT Games as a provider
-
Central Europe5 days ago
Promatic Games and SYNOT Interactive Announce Strategic Partnership to Strengthen iGaming Expansion in Central and Eastern Europe
-
Asia4 days ago
PAGCOR chief pushes for stricter regulation, not online gaming ban
-
Conferences in Europe5 days ago
Strategies that Scale: Evoplay’s Alex Malchenko on Cracking the Code of Localised iGaming Success
-
Conferences in Europe5 days ago
New Gamification Academy at SBC Summit to Present Fresh Approaches to Player Engagement