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easyGroup Launches easyBet with Matchbook Partnership Amid UK Expansion

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easyGroup has announced the launch of easyBet.net, a new brand in the sports betting industry that seeks to offer customers the best price for backing their team.

easyBet.net has chosen to enter this market in partnership with Matchbook, a peer-to-peer betting exchange designed for smart bettors who want more value. Matchbook has invested in a new industry leading management team and has implemented “best in class” compliance and regulation systems.

Easybet.net is the latest addition to the easy family of brands created and owned by entrepreneur and philanthropist Sir Stelios Haji-Ioannou.

This new venture marks the first time an “easy” brand has entered the sports betting industry. easyBet is a strategic brand extension with its name being just one letter apart from easyJet. easyGroup has historically had to pursue several infringement cases that have seen brand thieves use the “easy” name in the sports betting industry. The launch of easyBet.net will provide customers with the assurance of a legitimate member of the easy family and a trusted “easy” brand and prevent any further brand infringement in this sector. easyGroup is following most of the other big Uk consumer facing brands that have expanded in this sector such as Virgin, Sky, The Sun newspaper and of course Ryanair selling scratch cards.

Sir Stelios Haji-Ioannou said: “We are delighted to welcome easyBet.net to the ‘easy’ family of brands which is a natural new market to complement our other large consumer brands in the UK and Ireland.

“Launched at the beginning of October 2024 , easyBet offers Peer to Peer betting with the aim of giving customers fairer odds than traditional bookmakers. It allows you to bet on sports events – you can back what you think will win or lay what you think will lose. We believe this model offers fairer odds to the consumer.”

Malcolm Graham, CEO of Matchbook, said: “Matchbook is delighted to be partnering with the easyGroup to offer its betting exchange product. The ‘easy’ brand is renowned for consistently supplying quality and value to its customers. easyBet.net offers its customers industry leading odds across a wide range of sports, and geographic markets, offering a top-tier user experience. We are also thrilled that we will be supporting Stelios’ philanthropic activities via the license fees being paid to easyGroup.”

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GGPoker Announces The Return of Flip & Go Millionaire With $1M Guaranteed Prize Pool

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GGPoker, the World’s Biggest Poker Room, is excited to announce the return of its hugely popular Flip & Go Millionaire tournament. Running from November 1 through November 11, this thrilling event offers players the chance to win a share of $1,000,000 guaranteed—all for a low $11 buy-in!

For the third consecutive year, GGPoker’s Flip & Go Millionaire series promises to deliver fast-paced action and a unique tournament format that has captivated players around the world. The Flip & Go format, which lets players “skip the grind” and jump directly into the most exciting stages of the game, has grown in popularity with both recreational and seasoned players alike.

“Flip & Go Millionaire has quickly become a favorite event in the GGPoker calendar,” said Sarne Lightman, Managing Director of GGPoker. “The beauty of this format is that it offers the perfect mix of luck and skill, allowing everyone a shot at life-changing money in no time at all. The fact that we’re hosting it for the third year in a row speaks volumes about how much our players love it.”

The tournament format is simple but thrilling:

  • Flip Stage: After registration ends, players go all-in immediately, with each player receiving three hole cards and discarding one before the hand plays out. Win the flip, and you’re on your way!

  • Go Stage: Players who advance past the Flip Stage are immediately in the money and continue playing in a standard No-Limit Hold’em structure until a winner is crowned.

With hourly Flip Stages running every day up until November 11, and the Go Stage set for 19:00 UTC on November 11, players will have plenty of opportunities to secure their spot and chase their share of the $1,000,000 prize pool.

For those looking to satellite their way into the event, qualifiers start as low as $0.11, making Flip & Go Millionaire accessible to every player.

Don’t miss your chance to get in on the action! Register now and flip your way to a share of a million.

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ZITRO LAUNCHES LEGENDARY SWORD

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Zitro is proud to announce the launch of its latest slot game, Legendary Sword. This captivating 3×5 multigame features a 4-level jackpot link, inviting players to step into the roles of valiant knights on a quest for glory. Within this fantastical realm, players can harness the power of “Honor,” which multiplies rewards, while “Glory” grants extra lives. The mystical “Magic Sword” doubles any Link symbol that lands on the boosted column. Players can activate —by mystery—one or a combination of these features, discovering up to seven different Bonus Links.

Legendary Sword enhances the gameplay experience with its innovative 3-level Link Evolution, introducing unique twists to the action. As players embark on their adventure, they will encounter a bonus round featuring 6×5 reels, where the top three rows gradually unlock with 8, 14, or 30 link symbols, significantly enhancing the potential for big wins. With just 15 link symbols, players can trigger a jackpot wheel and spin it to win the MEGA or, even better, the GRAND MEGA jackpots. A single symbol can also secure the Minor or Mini jackpots during the bonus link.

With its blend of engaging game mechanics and visually stunning graphics, Legendary Sword promises that every spin will be a legendary experience. Prepare to wield Excalibur and achieve Glory with Honor!

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Unmasking Spinmatic’s latest game: 9 Masks of Voodoo

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Spinmatic, B2B developer and supplier of outstanding casino games, is excited to announce the release of its latest game, 9 Masks of Voodoo. Set deep within the Caribbean jungles, this game offers players a captivating experience filled with mystery, ancient magic, and the promise of legendary treasures. Guided by the enigmatic high priestess of a mysterious Voodoo cult, 9 Masks of Voodoo plunges players into a mystical world where powerful spirits and hidden riches await those daring enough to explore the depths of the jungle.

9 Masks of Voodoo features a straightforward 5×3 reel setup with 20 fixed paylines, making it accessible to a wide range of players. However, beneath its simplicity lies an exciting and dynamic gaming experience, driven by the collection of mystical Voodoo masks. With an innovative Scatter pay’s feature, players will get automatic rewards when obtaining three to nine masks on any reels. The more masks, the rewards get bigger and better!

Players can trigger the Mini Jackpot with seven masks, unlock the Midi Jackpot with eight, and claim the Maxi Jackpot the top prize up to 176,000 Euros by landing all nine masks.

Adding to the thrill, the game offers a Free Spins with Multiplier round, activated when players land Free Spin Scatter symbols on reels 1, 3, and 5. A double spin wheel then determines the number of Free Spins (ranging from 5 to 30) and the multiplier (ranging from x2 to x5) applied to their winnings. During Free Spins, the Voodoo masks continue to pay out without being affected by the multipliers, making every spin potentially rewarding.

Visually, 9 Masks of Voodoo immerses players in a richly detailed environment that enhances the overall gaming experience. The reels are bathed in an eerie glow, with symbols pulsing with the magic of the Voodoo theme. The backdrop blends mystery and allure, featuring a stone hut with a bubbling cauldron and a starry night sky. creating a setting where the line between reality and magic blurs.

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