SOFTSWISS, a global tech company with over 15 years of experience in iGaming, introduces a new Geo-Distributed Redirect feature of Affilka by SOFTSWISS that helps operators improve engagement and conversion rates by reducing user redirect times.

The Geo-Distributed Redirect feature intelligently routes users to destination landing pages via regional clusters closest to their location. This geo-optimised infrastructure minimises redirect times, increasing successful website visits from referral links. The feature is designed for seamless scalability across multiple regions and enhances performance globally, wherever needed.

With the new feature, Affilka by SOFTSWISS reduced redirect duration by 2.5 to 5 times. At one of the regions, for example, extensive simulated tests showed a decrease in redirect times for users from 1.5 seconds to 300-500 milliseconds – this is one of the fastest responses available in the market. As a result, the feature implementation leads to a 3.5% to 7% growth in users successfully reaching casino sites. This increase in site traffic, in turn, directly contributes to more registrations and deposits.

The Geo-Distributed Redirect feature boosts conversions, accelerates redirects,  enhances fault tolerance and high availability, and improves service reliability for users globally. Even during unexpected challenges, the system dynamically reroutes traffic to alternative resources, ensuring a seamless experience.

Gleb Bichan, Product Lead at Affilka by SOFTSWISS, shares his excitement: “With the launch of our Geo-Distributed Redirect feature, we are addressing the needs of clients targeting users worldwide. By reducing redirection times and increasing reliability, we enable our partners to deliver a superior user experience that drives traffic delivery and conversions. This feature is a significant improvement for customers looking to expand their global reach.”

Along with affiliate marketing, SEO website advancement helps operators promote their projects. Considering this, SOFTSWISS issued a comprehensive Casino SEO Audit: The Ultimate Guide, providing tips for increasing any iGaming project’s visibility.

The SOFTSWISS team looks forward to sharing the details of the Geo-Distributed Redirect feature and other product updates at the upcoming SiGMA Europe Expo. Current and potential partners can book a meeting with company representatives at stand 2145 through the contact form.

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

France is considering creating a new gambling law that will legalize online casinos as soon as next year. According to an official filing from the government, casino lovers may be able to enjoy online casino gambling in 2025, lifting a ban upheld by previous governments.

The plan is for France to join most other European Union member states where online casinos are legal. According to the current administration, in favor of these online platforms, France and Cyprus are currently the only members of the EU where online casinos are outlawed. An official amendment to the 2025 budget has already been submitted, with debates expected to begin on Monday.

Legislation in support of online casinos would contribute to the iGaming industry in the country. While online betting is not illegal, casino gambling is outlawed. The only exception to the law against online casino gaming is Poker because it requires more skill than luck. 

A reversal of this law could improve the gambling landscape, offering players more flexibility as physically visiting a land-based casino would be optional. This flexibility could open doors to a healthy crypto-gambling culture in France, similar to other countries like Australia. As Nikita Jones states, some of the best Bitcoin casinos in Australia offer quick deposits and withdrawals using popular cryptocurrencies. These casinos also offer enhanced security and unmatched transparency, which are perks that French players can also get to enjoy next year.

Unfortunately, brick-and-mortar casinos are strongly against the legalization. These casinos are already fighting the proposed law, complaining that they will lose a considerable amount of their turnover, in addition to a high risk of job loss due to competition from online platforms. The casino association has described the potential impact on their business as “catastrophic,” noting that they could lose up to 30% of their gross revenues. 

According to the head of the association, Gregory Rabuel, speaking to French media platform Les Echos, legalizing online casino gambling could cause 30% of land establishments to shut down, and lead to 15,000 jobs lost. Rabuel said 65 of 202 casinos would close. 

On the other hand, enthusiasts believe that legalization will not exactly impact land casinos negatively. These proponents believe that since a strong online casino market already exists, legalizing the market would not be detrimental to brick-and-mortar establishments. 

The French government is aware that online casinos operating in France have already grown significantly in size. Last December, the European Gaming and Betting Association (EGBA) asked France to consider legalizing online casinos. The association cited a study conducted by the French Gaming Authority, l’Autorité Nationale des Jeux (ANJ), which found that the online market already generates annual gross gaming revenue (GGR) of up to 1.5 billion euros. France now hopes that it can generate income from the sector by taxing gross revenues at 55.6%.

According to the ANJ, there was an increase in the sports betting handle in the first half of 2024. In H1, bettors wagered a total of €5.2 billion ($5.64 billion) a 24% increase compared to the first half of last year. In addition, GGR climbed 16% to €871 million ($944.34 million).

VIPs and high rollers bring in significant amounts of profit to casinos. But what is it exactly that makes a player a VIP and how can you become one? 

High rollers make up only 1% or less of a casino’s total player base however they contribute an impressive 10–20% of the total GGR and can bring in, on average, anywhere between $50,000 to $500,000 annually, more if they’re Tier 1 VIPs. Together, VIPs and high rollers generate about 50-60% of a casino’s Gross Gaming Revenue (GGR). 

Evidently, retaining one high roller is much more profitable than attracting and bringing in multiple regular players. This is why casinos need to place great focus on retention strategies to up their players’ Lifetime Value (LTV), and on creating a premium experience for VIPs through a dedicated VIP department made of trained managers.

What criteria can be used to determine a future VIP player?

All players have their own habits, gaming preferences and characteristics, so how does a casino determine the VIPs? Simple! Through precise data and six behavioral and demographic factors. We delve into these six factors in our full article which you may access here https://www.linkedin.com/posts/extendycom_extendy-reveals-the-truth-about-vip-players-activity-7252238733041696768-XVuX?utm_source=share&utm_medium=member_desktop .

How VIP Managers communicate with VIP players: privileges, bonuses, loyalty system

Once a player has been determined as having growth potential, the next step is to reach out to the player. This is where the VIP manager comes in. The VIP Manager’s role is to act as the player’s personal consultant, resolving any issues that may arise as quickly and efficiently as possible, giving exclusive, early access to new casino features, curating a personalised loyalty system based on the client’s status and gaming preferences, and also, being there to chat about anything. Depending on the manager’s experience and the players’ tiers, the number of VIP clients in a VIP manager’s portfolio can vary between 100 and 200 players.

If you’d like to learn more about what goes on in a VIP department, VIP managers’ daily duties, the various factors that determine a VIP, loyalty programs for VIPs, and tricky VIP matters from real-life examples and how to solve them, please click here to access Extendy’s full article.