Latest News
What casinos don’t tell you: Extendy gives the low down on VIP players
VIPs and high rollers bring in significant amounts of profit to casinos. But what is it exactly that makes a player a VIP and how can you become one?
High rollers make up only 1% or less of a casino’s total player base however they contribute an impressive 10–20% of the total GGR and can bring in, on average, anywhere between $50,000 to $500,000 annually, more if they’re Tier 1 VIPs. Together, VIPs and high rollers generate about 50-60% of a casino’s Gross Gaming Revenue (GGR).
Evidently, retaining one high roller is much more profitable than attracting and bringing in multiple regular players. This is why casinos need to place great focus on retention strategies to up their players’ Lifetime Value (LTV), and on creating a premium experience for VIPs through a dedicated VIP department made of trained managers.
What criteria can be used to determine a future VIP player?
All players have their own habits, gaming preferences and characteristics, so how does a casino determine the VIPs? Simple! Through precise data and six behavioral and demographic factors. We delve into these six factors in our full article which you may access here https://www.linkedin.com/posts/extendycom_extendy-reveals-the-truth-about-vip-players-activity-7252238733041696768-XVuX?utm_source=share&utm_medium=member_desktop .
How VIP Managers communicate with VIP players: privileges, bonuses, loyalty system
Once a player has been determined as having growth potential, the next step is to reach out to the player. This is where the VIP manager comes in. The VIP Manager’s role is to act as the player’s personal consultant, resolving any issues that may arise as quickly and efficiently as possible, giving exclusive, early access to new casino features, curating a personalised loyalty system based on the client’s status and gaming preferences, and also, being there to chat about anything. Depending on the manager’s experience and the players’ tiers, the number of VIP clients in a VIP manager’s portfolio can vary between 100 and 200 players.
If you’d like to learn more about what goes on in a VIP department, VIP managers’ daily duties, the various factors that determine a VIP, loyalty programs for VIPs, and tricky VIP matters from real-life examples and how to solve them, please click here to access Extendy’s full article.
Latest News
EGT Digital’s games are live on the top Italian betting sites Lottomatica and Goldbet
EGT Digital keeps on achieving milestones in Italy. Thanks to the partnership with the popular aggregator Microgame the Bulgarian provider’s slot games from the jackpot bestsellers Clover Chance and High Cash are already at the disposal of the clients of Lottomatica and Goldbet. Both websites are part of the market-leading Lottomatica Group.
Zornitsa Boncheva, Regional manager for Italy at EGT, commented: “The collaboration with Lottomatica Group in the online sector is a logical continuation of our fruitful collaboration with them in the land-based and VLT niches and is a great success for us. Our casino content is now available to visitors to some of the most prominent gaming platforms in Italy and I am happy to say that since their debut our titles, especially 10 Shining Diamond, have made a deep impression on players who highly appreciated their attractive design, many bonuses and high chances to win. I believe that this cooperation will give a big boost to our market entry in the near future.”
Asia
Revenant Esports and Team XSpark Join Forces to Form Revenant XSpark, ScoutOP Revealed as Brand Ambassador
Revenant Esports and Team XSpark, two titans of Indian esports, have announced a strategic merger to create Revenant XSpark. This new super organization is set to redefine the esports landscape, combining the resources, expertise, and dedicated fan followings of both organizations.
United under the Revenant XSpark banner, the collaboration aims to compete in multiple popular esports titles, establish original community IPs, deliver engaging fan activations, drive innovative brand partnerships, and expand internationally.
As part of this joint venture, Revenant XSpark has introduced its BGMI lineup, featuring the lineup of Sarang, Spraygod, Shadow, and Joker, with Osmium serving as the team’s coach. These players recently captured back-to-back victories at the BGMI Pro Series and BGMI India Series, making them the only team in the history of the game to win two official BGMI LAN events.
In addition to its BGMI team, Revenant XSpark has been chosen as one of only 10 partnered organizations by The Pokémon Company to compete in the newly launched Pokémon UNITE ACL India League 2025. Fans can look forward to an exciting roster announcement soon.
ScoutOP Joins as Brand Ambassador, Expanding Revenant XSpark’s Reach
Tanmay “ScoutOP” Singh, a legend in the Indian gaming community with over 10 million followers on social media, has officially joined Revenant XSpark as its brand ambassador.
Scout was the mastermind behind the Team XSpark roster, mentoring and nurturing them to their historical back to back victories in BGMI esports. Now, as the ambassador for Revenant XSpark, Scout will bring his vast following, which not only covers India but also extends internationally, to the united brand.
Commenting on the partnership, Tanmay “ScoutOP” Singh, brand ambassador of Revenant XSpark said, “I’ve known Rohit for a while, and I’ve always been a fan of Revenant’s unique approach to content—it’s witty, filled with banter, but still subtle. It’s exactly the kind of vibe I wanted to bring to XSpark. Beyond that, our shared vision for expanding esports with multiple rosters across India and internationally made this partnership a perfect fit. Joining forces to take the Revenant XSpark name global was a no-brainer for me.”
Rohit Jagasia, Founder and CEO of Revenant Esports, commented, “Scout and I have a strong personal connection, and our brands, Revenant and XSpark, naturally share a similar fan base and values. This partnership feels like an organic next step. Scout’s holistic approach to content, spanning gaming and entertainment across multiple platforms, makes him the perfect ambassador for our brand as we aim to establish Revenant XSpark as India’s leading esports organization and expand our footprint globally.”
To celebrate this partnership, Revenant XSpark, including the BGMI team and ScoutOP, will host an exclusive meet-and-greet event in Mumbai in November, giving fans a chance to interact with their favorite players and ScoutOP himself. Stay tuned to Revenant XSpark’s social media handles for more information.
Revenant XSpark will also be working to build esports IPs. Recently, Revenant Esports also partnered with IPL team, Gujarat Titans, to bring BGMI Titans, an open-for-all esports tournament.
Additionally, Revenant Esports has a strong history within the Indian esports scene, having won the VALORANT Challengers 2024: South Asia – Split 2, to be the lone Indian team in the VCT Pacific Ascension. Furthermore, it is the only esports organization to represent India internationally in the Pokemon UNITE World Championship and the Brawl Stars World Finals.
Latest News
Livespins now available through Evolution’s One Stop Shop
Livespins, the live streaming game provider that sits within the casino lobby, is now available to operators via Evolution One Stop Shop platform.
The integration comes after Livespins was acquired by Evolution back in February this year. One Stop Shop allows online casino operators to seamlessly and rapidly incorporate games from its RNG brands, including NetEnt, Red Tiger, Big Time Gaming, and Nolimit City.
The One Stop Shop offering now includes Livespins, which has revolutionised the online casino sector since making its debut in 2021.
Livespins sits within the casino lobby and allows operators to tap into the high demand for slot streaming and social interaction. Players not only get to watch streamers fire up the reels on blockbuster slots from the biggest studios, but they can also bet with the streamers.
This creates a group bet and a shared player experience but with each player able to select their own bet and number of spins. Players can also chat with each other and the streamer throughout, as well as drop reactions, emojis and gifs.
By integrating into Evolution’s One Stop Shop platform, Livespins has significantly increased its reach among top-tier operators in markets across the world.
Michael Pedersen, Chief Commercial Officer at Livespins, said: “This is one of the biggest upsides we have been able to take advantage of following our acquisition by Evolution earlier in the year. One Stop Shop is a cutting-edge solution that allows operators to easily access Evolution’s market-leading content offering, now including Livespins.
“We are thrilled to be lining up alongside the likes of NetEnt, Red Tiger, Big Time Gaming, and Nolimit City with Livespins set to become a household name among players as they become more familiar with the socially charged experiences our product provides.”
Todd Haushalter, Chief Product Officer at Evolution, added: “We are delighted to have added Livespins to our One Stop Shop platform.
“Operators know that players are seeking social experiences, and Livespins offers this in a unique way with players able to get directly involved by betting with the streamer. Those connected to our One Stop Shop platform can now easily integrate Livespins into their offering.”
-
Conferences in Europe7 days ago
SiGMA Europe Summit Alert
-
eSports7 days ago
Oddin.gg Launches BetBuilder: The First Industry Tool for eSimulators, with Unlimited Betting Options Across Both Esports & eSims
-
Latest News6 days ago
Week 43/2024 slot games releases
-
Latest News7 days ago
PA Betting Services announce long-term deal with LiveScore Group
-
Latest News7 days ago
Meridianbet Launches Industry-Leading NBA Betting Offer with Over 2,000 Markets Per Game
-
Conferences in Europe6 days ago
Soft2Bet celebrates a year of growth and innovation at SiGMA Malta Europe 2024
-
Compliance Updates6 days ago
MGA and UKGC strengthen regulatory ties through MoU
-
Latest News6 days ago
Gentoo Media – Trading update for Q3-2024b