Latest News
What casinos don’t tell you: Extendy gives the low down on VIP players

VIPs and high rollers bring in significant amounts of profit to casinos. But what is it exactly that makes a player a VIP and how can you become one?
High rollers make up only 1% or less of a casino’s total player base however they contribute an impressive 10–20% of the total GGR and can bring in, on average, anywhere between $50,000 to $500,000 annually, more if they’re Tier 1 VIPs. Together, VIPs and high rollers generate about 50-60% of a casino’s Gross Gaming Revenue (GGR).
Evidently, retaining one high roller is much more profitable than attracting and bringing in multiple regular players. This is why casinos need to place great focus on retention strategies to up their players’ Lifetime Value (LTV), and on creating a premium experience for VIPs through a dedicated VIP department made of trained managers.
What criteria can be used to determine a future VIP player?
All players have their own habits, gaming preferences and characteristics, so how does a casino determine the VIPs? Simple! Through precise data and six behavioral and demographic factors. We delve into these six factors in our full article which you may access here https://www.linkedin.com/posts/extendycom_extendy-reveals-the-truth-about-vip-players-activity-7252238733041696768-XVuX?utm_source=share&utm_medium=member_desktop .
How VIP Managers communicate with VIP players: privileges, bonuses, loyalty system
Once a player has been determined as having growth potential, the next step is to reach out to the player. This is where the VIP manager comes in. The VIP Manager’s role is to act as the player’s personal consultant, resolving any issues that may arise as quickly and efficiently as possible, giving exclusive, early access to new casino features, curating a personalised loyalty system based on the client’s status and gaming preferences, and also, being there to chat about anything. Depending on the manager’s experience and the players’ tiers, the number of VIP clients in a VIP manager’s portfolio can vary between 100 and 200 players.
If you’d like to learn more about what goes on in a VIP department, VIP managers’ daily duties, the various factors that determine a VIP, loyalty programs for VIPs, and tricky VIP matters from real-life examples and how to solve them, please click here to access Extendy’s full article.
-
Latest News7 days ago
Slovakia Publishes Groundbreaking Report on Illegal Online Gambling
-
Africa5 days ago
Tanzania Gaming Board Warns Families About Risks Posed by Betting on PlayStation Games
-
eSports7 days ago
Lim “Ulsan” Soo-hoon Fights off the Competition to Reign as TEKKEN 8 at 2025 Esports World Cup Champion, Securing Back-to-Back EWC Titles
-
Latest News7 days ago
Best Online Casinos in Europe | Listed Top 10 European Casino Sites for 2025
-
Latest News6 days ago
Best Gambling Sites For US Players: Top Real Money Online Casinos 2025
-
Latest News7 days ago
7777 gaming teams up with Winpot to enhance online casino experience in Mexico
-
Latest News6 days ago
Best 25 Crypto Gambling Sites & Casinos for South Korea 2025 Picks
-
Latest News5 days ago
Best Online Casinos in Europe for 2025 – Top 10 European Casino Sites For Real Money