Bookmaker Betfred have launched a brand-new studio and live presenters for their exclusive numbers game ‘Nifty 50.’

The ‘Nifty 50’ is a fixed odds numbers game featuring five live draws a day with a jackpot of 5 million pounds for every draw.

The exclusive product now has a new hi-tech purpose-built studio at their head office in Birchwood, Warrington. The new studio is part of a major refurbishment project at Betfred’s headquarters.

Plus, for the relaunch Betfred have employed two new presenters Joshua Littlehales and Grace Constantinou.

Joshua Littlehales who has worked for Tameside Radio and LADbible said, “The new studio looks amazing, and I feel impressed each time I step inside. I feel excited to call it my professional home.”

Grace Constantinou who is a Media and Performance graduate from Salford University added, “I saw the studio when it was dust and walls and now to see it completed its very impressive.”

Betfred boss Fred Done said, “The whole idea behind Nifty 50 is for customers to win big for small stakes, and to now promote it with a purpose-built studio and live presenters I am delighted.”

Betfred commissioned Paul Sudlow to be the production designer, he came in with a wealth of experience having recently worked on ITV’s Euro 2024 studio in Berlin and the Rugby Union World Cup in 2023.

The screens and lights were provided by Whitelight based in Wimbledon while Monkey Scene provided the set construction.

The exclusive Nifty Fifty draw can be viewed five times a day in Betfred’s shops, online and at youtube with BetfredLotto.

Play’n GO, the world’s leading casino entertainment provider, has today announced a new operator partnership with renowned gaming brand Hard Rock Digital for their top-rated Hard Rock Bet online casino platform in New Jersey. The Hard Rock brand is synonymous with entertainment worldwide, and this partnership will see Hard Rock Bet players in New Jersey gain access to hit Play’n GO titles such as Piggy Blitz, Book of Dead and Rise of Olympus 100.

Play’n GO is now live with four operators across four states in the United States, with further growth expected in the coming months.

Magnus Olsson, Chief Commercial Officer at Play’n GO, commented: “We’re excited to expand our US portfolio with a new operator partnership, and teaming up with a renowned brand like Hard Rock Digital is a significant achievement for us.

“New Jersey is a key state for our US operations, and we’re delighted to offer Hard Rock Bet’s players access to our top-tier casino gaming content. We believe this partnership will be highly beneficial for both Hard Rock Digital and Play’n GO, and we anticipate many shared successes in the coming months and years.

“Play’n GO remains committed to being active in every regulated market globally and to ongoing growth in the US. Partnerships like this one with Hard Rock Digital are crucial to our long-term success in the region.”

Grant Williams, SVP – Casino, Hard Rock Digital added: “We’re excited to roll with Play’n Go and add its entertaining titles to the over 2,000 games on our top-rated platform in New Jersey. We’re committed to making Hard Rock Bet the best place to play, and are proud of our recent online casino enhancements, including a more personalized experience, integrated rewards, and one of the largest selections of games in the market.”

Hard Rock Bet recently launched its ‘Roll With Us’ fall campaign, welcoming players of all types to play on its easy-to-use app. With 4.9 stars in the App Store and 4.8 stars in the Google Play Store, Hard Rock Bet is among the highest rated real money gaming apps in the market. Hard Rock Bet offers an integrated New Jersey online casino-sportsbook platform and also operates a sports-only experience in Arizona, Florida, Illinois, Indiana, Ohio, Tennessee, and Virginia. Hard Rock Bet is available for download via iOS and Android, and can also be played on desktop via HardRock.bet.

Tom Horn Gaming invites bold adventurers to join Max Gold, the fearless explorer, as he delves deep into faraway lands, seeking hidden treasures, legendary jackpots, and mysteries waiting to be uncovered.

With an array of exciting features, including the Hold & Win bonus game with jackpots and respins, shatter mode with increasing multipliers, stake booster, and bonus buy, Max Gold. Exploring the Unknown promises endless excitement and fantastic winning opportunities.

Unleash the Power of the Hold & Win Bonus Game

Played across a 5×5 gaming board, Max Gold. Exploring the Unknown offers 35 paylines. At the heart of this action-packed adventure is the Hold & Win bonus game, which is triggered by landing three Bonus symbols. In this feature, base game symbols vanish, making way for respins and hefty cash prizes.

Players start the Hold & Win bonus game with 3 respins. Each new symbol resets the counter to 3, extending players’ chances of landing fantastic rewards. All bonus symbols pay out exclusively during this bonus round and remain fixed on the reels throughout.

Cash symbols can award prizes ranging from 1x to 50x the player’s bet. Additionally, Jackpot Mystery symbols offer a shot at one of the game’s four jackpots: MINI, MINOR, MAJOR, and the coveted GRAND Jackpot. At the end of the HOLD & WIN bonus game, all cash and jackpot prizes are tallied to determine the total win,

For those who can’t wait to jump straight into the action, the Bonus Buy feature allows players to instantly trigger the Hold & Win bonus round for 60x their stake.

Higher wins with Stake Booster and Shatter Mode

Max Gold adds an extra layer of excitement with shatter mode and stake booster, amplifying players’ chances of bigger wins and giving them more control over their stakes.

The Stake Booster multiplies the player’s total bet by 1.5x, adding more Bonus symbols to the reels and increasing the likelihood of entering the bonus feature by an impressive 300%. This mode keeps the adrenaline pumping, offering a heightened chance of hitting big wins.

The game also features the shatter mode, which activates after any win lands on the reels. Winning combinations shatter, making room for new symbols and potential further wins. Players can enjoy up to four consecutive shatter rounds, with a multiplier increasing after each round, up to a maximum of 4x.

Max Gold: The Start of a New Adventure

“Max Gold isn’t just another character, he’s the heart of an epic adventure that players will continue to experience in future instalments. With his Indiana Jones-like persona, Max embodies the thrill of exploration and discovery, which we believe will captivate players as they embark on exciting quests for hidden treasures,” said Katarina Slaninova, Head of Marketing at Tom Horn Gaming.

Max Gold. Exploring the Unknown promises to captivate players with its engaging features, vibrant visuals, and excellent gameplay. With its medium volatility, the game strikes a perfect balance for players who enjoy a mix of frequent payouts and substantial rewards, with every spin unlocking bigger treasures.

The game goes on general release on 7 November.