Bookmaker Betfred have launched a brand-new studio and live presenters for their exclusive numbers game ‘Nifty 50.’

The ‘Nifty 50’ is a fixed odds numbers game featuring five live draws a day with a jackpot of 5 million pounds for every draw.

The exclusive product now has a new hi-tech purpose-built studio at their head office in Birchwood, Warrington. The new studio is part of a major refurbishment project at Betfred’s headquarters.

Plus, for the relaunch Betfred have employed two new presenters Joshua Littlehales and Grace Constantinou.

Joshua Littlehales who has worked for Tameside Radio and LADbible said, “The new studio looks amazing, and I feel impressed each time I step inside. I feel excited to call it my professional home.”

Grace Constantinou who is a Media and Performance graduate from Salford University added, “I saw the studio when it was dust and walls and now to see it completed its very impressive.”

Betfred boss Fred Done said, “The whole idea behind Nifty 50 is for customers to win big for small stakes, and to now promote it with a purpose-built studio and live presenters I am delighted.”

Betfred commissioned Paul Sudlow to be the production designer, he came in with a wealth of experience having recently worked on ITV’s Euro 2024 studio in Berlin and the Rugby Union World Cup in 2023.

The screens and lights were provided by Whitelight based in Wimbledon while Monkey Scene provided the set construction.

The exclusive Nifty Fifty draw can be viewed five times a day in Betfred’s shops, online and at youtube with BetfredLotto.

Atlaslive, a leading provider of innovative iGaming software solutions, has announced a strategic partnership with Oddin.gg, the premier B2B provider for esports betting. This collaboration will enable Atlaslive to expand its comprehensive Sportsbook offerings, providing LATAM operators with cutting-edge esports betting services that feature real-time odds, live streams, and a wealth of fast-paced betting markets.

“As a company committed to providing scalable, reliable, and flexible iGaming solutions, our partnership with Oddin.gg is the perfect complement to Atlaslive’s mission of delivering excellence to our partners,” said Lidiia Vakulenko, COO of Atlaslive. “This collaboration enables us to bring the full potential of esports betting to the LATAM market, offering our partners advanced tools for managing odds and creating a more engaging experience for esports fans.”

By integrating Oddin.gg’s award-winning esports betting ecosystem, Atlaslive enhances its dynamic iGaming Platform with an unrivaled esports betting experience. This includes an esports-centric odds feed and 24/7 content, ensuring that operators can consistently offer a dynamic range of markets to eager bettors. Oddin.gg’s seamless iFrame solution also simplifies the front-end integration for Atlaslive’s partners, allowing for efficient access to a wide array of esports events and betting options with minimal operational overhead.

Oddin.gg is renowned for its end-to-end esports betting ecosystem, which includes a multi-award-winning odds feed, risk management services, live esports data, and a variety of other solutions tailored to the needs of esports operators. This partnership is poised to accelerate the growth of esports betting in Latin America, a region experiencing a surge in interest for competitive gaming.

“Partnering with Atlaslive is a natural step in expanding our presence in Latin America, which we consider our second home,” said Marek Suchar, Managing Director at Oddin.gg. “As a platform deeply rooted in the region’s B2B landscape, Atlaslive brings a focus on delivering a trustworthy, flexible, and scalable solution. Together, we’re eager to push the boundaries of esports betting in this high-potential market. Through our collaboration, we aim to offer an unparalleled esports betting experience, catering to the rapidly evolving needs of LATAM operators and bettors.”

With esports growing in popularity across Latin America, this partnership solidifies Atlaslive’s role as a key player in the region’s iGaming sector. The addition of Oddin.gg’s advanced esports offerings allows Atlaslive to better serve operators looking to tap into this rapidly evolving market.

Tom Horn Gaming invites bold adventurers to join Max Gold, the fearless explorer, as he delves deep into faraway lands, seeking hidden treasures, legendary jackpots, and mysteries waiting to be uncovered.

With an array of exciting features, including the Hold & Win bonus game with jackpots and respins, shatter mode with increasing multipliers, stake booster, and bonus buy, Max Gold. Exploring the Unknown promises endless excitement and fantastic winning opportunities.

Unleash the Power of the Hold & Win Bonus Game

Played across a 5×5 gaming board, Max Gold. Exploring the Unknown offers 35 paylines. At the heart of this action-packed adventure is the Hold & Win bonus game, which is triggered by landing three Bonus symbols. In this feature, base game symbols vanish, making way for respins and hefty cash prizes.

Players start the Hold & Win bonus game with 3 respins. Each new symbol resets the counter to 3, extending players’ chances of landing fantastic rewards. All bonus symbols pay out exclusively during this bonus round and remain fixed on the reels throughout.

Cash symbols can award prizes ranging from 1x to 50x the player’s bet. Additionally, Jackpot Mystery symbols offer a shot at one of the game’s four jackpots: MINI, MINOR, MAJOR, and the coveted GRAND Jackpot. At the end of the HOLD & WIN bonus game, all cash and jackpot prizes are tallied to determine the total win,

For those who can’t wait to jump straight into the action, the Bonus Buy feature allows players to instantly trigger the Hold & Win bonus round for 60x their stake.

Higher wins with Stake Booster and Shatter Mode

Max Gold adds an extra layer of excitement with shatter mode and stake booster, amplifying players’ chances of bigger wins and giving them more control over their stakes.

The Stake Booster multiplies the player’s total bet by 1.5x, adding more Bonus symbols to the reels and increasing the likelihood of entering the bonus feature by an impressive 300%. This mode keeps the adrenaline pumping, offering a heightened chance of hitting big wins.

The game also features the shatter mode, which activates after any win lands on the reels. Winning combinations shatter, making room for new symbols and potential further wins. Players can enjoy up to four consecutive shatter rounds, with a multiplier increasing after each round, up to a maximum of 4x.

Max Gold: The Start of a New Adventure

“Max Gold isn’t just another character, he’s the heart of an epic adventure that players will continue to experience in future instalments. With his Indiana Jones-like persona, Max embodies the thrill of exploration and discovery, which we believe will captivate players as they embark on exciting quests for hidden treasures,” said Katarina Slaninova, Head of Marketing at Tom Horn Gaming.

Max Gold. Exploring the Unknown promises to captivate players with its engaging features, vibrant visuals, and excellent gameplay. With its medium volatility, the game strikes a perfect balance for players who enjoy a mix of frequent payouts and substantial rewards, with every spin unlocking bigger treasures.

The game goes on general release on 7 November.