Connect with us
WINNING COMBINATION

Latest News

BGC Publishes New Code Handbook on Fifth Anniversary

Published

on

Reading Time: 3 minutes

 

STANDARDS body The Betting and Gaming Council has published its first Code Handbook, comprising 20 Codes covering 100 measures all members commit to as part of the industry’s continued drive to raise standards.

The new Code Handbook – published to mark the BGC’s fifth anniversary – collates every voluntary commitment BGC operator’s sign up to as a condition of membership, including the BGC’s overarching Code of Conduct.

While three of the Codes have now become part of License Conditions and Codes of Practice (LCCP) for members, the vast majority of these commitments go beyond license requirements set by the independent regulator, the Gambling Commission.

As well as these measures – which have already been implemented across the BGC’s diverse and growing membership – the BGC is also working closely with government and the regulator on over 50 additional workstreams to further raise standards following the publication of the White Paper last year.

Those include frictionless enhanced spending checks online, an industry Ombudsman to improve customer redress and expanding the scope of the Bank Transfer Block project to offer customers even more control of their spending.

The vast majority of the measures are around safer gambling, including core pledges on advertising and messaging, the promotion of safer gambling tools and signposting help and support to those who need it.

These measures apply across the diverse membership of the BGC, including land-based operators like casinos, which are a pillar of the hospitality and tourism sector, bookmakers on hard-pressed high streets and world leading online gaming operators.

Betting and Gaming Council CEO Grainne Hurst said: “I am delighted to announce this new Code Handbook, which comprises over five years of determined work to raise standards, across the board.

“It is also entirely fitting that we publish this landmark new Code Handbook on our fifth anniversary. The BGC was founded as the industry’s standards body, and this Handbook draws together our sector’s combined efforts, under the leadership of the BGC, to raise standards on safer gambling in the UK.

“With 20 Codes covering 100 measures, which all BGC members follow as a condition of membership, this comprehensive document should rightly be seen as the concrete demonstration of our member’s determination to deliver world-class standards.

“This Code Handbook is also not the final word on this work, because the commitment to raising standards does not stop for the BGC, or our members.

“That’s why we are working with the regulator and government on over 50 additional workstreams which will raise standards even further as part of the White Paper reforms.

“Taken alone, neither the recently published White Paper on gambling reform, or existing license conditions set by the Gambling Commission, can deliver the world class standards our industry strives for.

“It takes independent determination on behalf of our members, and collective ambition by the BGC to deliver that. This Handbook is the result of that determination and ambition.

“We are determined to deliver the foundations for a sustainable sector, built on stability, growth and diversity, ensuring our members set the global standard for our world-class industry.”

The BGC stressed these incredibly high standards are only found in the regulated sector, unlike the growing unsafe, unregulated gambling black market.

A recent study commissioned by the BGC found 1.5m Brits are annually staking up to £4.3bn with unsafe, illegal, unregulated black market operators, which don’t pay tax, don’t contribute to the economy or sport and do not hold the same rigorous high standards on safer gambling.

The Code Handbook includes measures like the whistle-to-whistle ban on TV betting commercials during live sport before the 9pm watershed, which led to the number of such ads being seen by children at that time falling by 97%.

Gaming

Getting ready for Xmas: SplitMetrics partnership with Wargaming helps World of Warships app sail to new heights with 15% uplift in organic conversions

Published

on

Getting ready for Xmas: SplitMetrics partnership with Wargaming helps World of Warships app sail to new heights with 15% uplift in organic conversions
Reading Time: 2 minutes

 

Wargaming, a leading game developer, teamed up with SplitMetrics, an app growth solutions company, to boost conversion rates with seasonal Christmas-themed screenshots for the launch of its game World of Warships: Legends.
Coinciding with the game’s soft launch in Brazil, the Philippines, Canada, and France ahead of the Christmas holidays, Wargaming wanted to capitalise on the seasonality effect to influence its app engagement without advertising.
By working with SplitMetrics Agency, a leading mobile growth agency, Wargaming increased conversions by an average of 15% on iOS across App Store storefronts in Canada, the Philippines and France. Canada experienced the highest conversion rate increase with 31.45%, followed by the Philippines (9.61%) and France (3.44%). On Android, the Brazilian Google Play storefront experienced the highest conversion rate increase with 6.68%.
SplitMetrics Agency focused on A/B testing as its core strategy. The agency optimised visual assets, analysed performance and tested various creative hypotheses. Using SplitMetrics Optimize, the agency’s experts ran experiments to identify the best-performing illustrations for both the App Store and Google Play product pages.
A key hypothesis tested during this project was whether tailoring visuals to each region during Christmas would have an impact. For France and Canada, the images were adjusted to include a winter theme featuring snow, fireworks and a Christmas tree. For the Philippines, the agency used white ribbons, a local Christmas tradition, along with fireworks and ornaments displaying the country’s flag. And for Brazil, fireworks and ornaments decorated with the Brazilian flag.
During this testing period, there were no in-app events or paid user acquisition campaigns, allowing the performance changes to be directly attributed to the updated screenshots.
Thomas Kriebernegg, General Manager, SplitMetrics Agency, said: “Christmas is one of the main calendar events that app marketers need to prepare for, especially in the gaming category.
“The World of Warships: Legends case study is a great example of how seasonality can significantly impact your app’s performance and give you a boost in users. And this can be achieved without an advertising budget. It can all be done organically when you have the right calendar event, great graphics and A/B testing.
“As in the case of the Wargaming game, a comprehensive analysis and testing strategy increased its conversion rate by an average 15% across three markets.
“It is essential that app marketers forward-plan for any relevant calendar events. It’s also important to note that Christmas may not be relevant for every app but if you’re unsure you can always try A/B testing to see what works. And keep optimising.”
Continue Reading

Latest News

Slammer Studios are ready to make an impact

Published

on

Reading Time: < 1 minute

Slammer Studios specialises in high-quality online slot games packed with entertainment, explosive action and memorable moments.

The studio’s games will aim to strike the perfect balance between fun and innovation to ensure that each spin is as engaging as it is adventurous. It will also be adding new products and platform options to their line up to meet growing customer needs and providing players with top-notch experiences that reflects the studio’s core values of being specialists, embracing exploration and making fun a priority in everything it does.

Behind Slammer Studios is a team of skilled developers and designers with a passion for exploring new creative possibilities, whether that be through animation, sound, mechanics or bonuses. Each new game is an opportunity to bring fresh ideas and unique experiences to life.

The first Slammer Studios title to hit the market will be Magawa Vs Mines and is a tip of the cap to the  Blue Guru Games team who championed the Vs series with hit titles such as Napoleon Vs Rabbits and Aussies Vs Emus.

Kristian Hassall, Commercial Director at Slammer Studios, said: “Slammer Studios is all about creating fun and entertaining slot games that hit the mark with players in jurisdictions across the world.

“Behind the scenes we have been investing and adding to our talented teams of creatives, developers and mathematicians, to fulfil our commitment to create impactful, fun  gameplay”

“Building upon the work of Blue Guru, Slammer Studios has a clear vision, a fantastic team and an exciting 2025 roadmap  to look forward to.”

Continue Reading

Latest News

QTech Games takes Endorphina into ROW after initial success

Published

on

Reading Time: 2 minutes

QTech Games, the leading game distributor across all emerging markets, has widened the scope of its existing deal with Endorphinaone of the rising stars in slots provision across the planet.

And while Endorphina is a well-established brand in many emerging markets, this Rest of the World (ROW) extension naturally deepens that global footprint, unlocking untapped jurisdictions (beyond QTech Games’ home continent of Asia) across Africa, Latin America and Eastern Europe for diversified growth.

Integrating content from one of the most innovative and creative online slots suppliers adds yet more creative muscle to QTech Games’ burgeoning platform, which is taking the widest range of online games to emerging territories with established names, such as Playtech and Aviator, sitting alongside the industry’s most exciting up-and-coming providers.

Among the games made available to its partners via the Endorphina deal are hits like Book of VladWater TigerUltra FreshGlory of Egypt and Dynamite Miner, which run off unique maths modelling that can drive varying volatility gears, defining some truly engaging gameplay.

Endorphina is an igaming provider dedicated to delivering unrivalled gaming experiences, as evidenced by a strong 2024 in which the supplier released 28 new games and successfully retained its ISO 27001 certificate, the independent gold standard for third-party verification, bolstering its credentials around security and provable fairness.

Endorphina’s gaming portfolio has been optimised for mobile, a cornerstone of QTech’s RNG model, which is founded on its fully-owned and customised technical platform, affording games providers and operators the fastest integration available. Through this leading platform, which has sealed its definitive status as a global gaming one-stop shop, clients enjoy the best performance and customer support available, localised to every region across both developing and more mature markets.

Philip Doftvik, CEO at QTech Games, said: “After a swift and successful integration into our Asia partner network, we’re delighted to take the next logical step with Endorphina in making their games available globally to our ever-growing group of emerging-markets operators. We can’t wait to see how these games connect with more audiences worldwide.”

Lusine Khudaverdyan, Endorphina’s Operations Director for ES Games, added: “It’s been a landmark year, and we will continue to reimagine the igaming space in 2025 with ever more immersive gaming experiences. Partnering with QTech has already strengthened our product distribution across emerging territories, delivering our fantastic games to a range of untapped operators. Needless to add, we’re thrilled that the distributional scope has now been widened to include their ROW sector.”

Continue Reading
Advertisement
Alpha Affiliates
Advertisement

EveryMatrix

Advertisement

Launch your iGaming business swiftly and effortlessly with our comprehensive turnkey solutions

Trending (Top 7)

EuropeanGaming.eu is a premier online platform that serves as a leading information hub for the gaming and gambling industry. This industry-centric media outlet reaches over 200,000 readers monthly, providing them with compelling content, the latest news, and deep-dive insights.

Offering comprehensive coverage on all aspects of the gaming sector, EuropeanGaming.eu includes online and land-based gaming, betting, esports, regulatory and compliance updates, and technological advancements. Regular features encompass daily news articles, press releases, exclusive interviews, and insightful event reports.

The platform also hosts industry-relevant virtual meetups and conferences, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - European Gaming is part of HIPTHER. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.