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Money and Mental Health Launches New Three-year Programme to Help Banks Tackle Gambling Harms

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The Money and Mental Health Policy Institute, the charity founded and chaired by Martin Lewis, has launched the Gambling Harms Action Lab — a three-year programme working with current account providers to develop and implement new tools to address gambling related harm.

Nationwide is the first financial services firm to sign up to the programme, signalling the organisation’s support for a collaborative approach to addressing gambling harms

The programme, funded from a regulatory settlement approved by the Gambling Commission, will bring together a group of five to seven financial services firms for an 18-month period, to explore and address common challenges to improving support for people experiencing gambling harm.

This will include a focus on how improving support and outcomes for customers experiencing gambling harms can help banks meet their requirements under the Financial Conduct Authority’s Consumer Duty, which came into effect in 2023.

The Duty requires firms to take a more consumer-centred approach to banking. Money and Mental Health’s programme will support firms to develop and test new tools and interventions aimed at improving outcomes, with direct input from the charity’s Research Community of people with experience of mental health problems and gambling harms.

Nationwide has become the first financial services firm to join the Gambling Harms Action Lab programme, signalling its commitment to progress and improve its offering for tackling gambling harms and work alongside other banks in the sector to tackle this ongoing challenge.

The Money and Mental Health Policy Institute has also released new research, looking at gambling harms in Britain and the role of current account providers to support the launch of the new programme of work.

Shining a light: Exploring the role of financial services in tackling gambling harms finds that there is a huge gap between the number of people in need of support for gambling harms and the number of people regularly accessing these services.

The report also found that under the Consumer Duty framework, there is more action that current account providers can and should be taking to address gambling harms. The Gambling Harms Action Lab will support innovation and the roll out of new interventions to ensure firms are meeting their obligations under this new framework.

Helen Undy, chief executive of the Money and Mental Health Policy Institute, said: “Gambling problems can cause catastrophic harms for those affected by them. Financial services are in a unique position to help, and it’s been great to see the progress made in recent years — particularly with the introductions of gambling blocking tools, which almost every current account provider now offers.

“But there is still a lot more to be done. We want to work with banks and other financial services to share ideas, overcome the challenges that might exist to improve support for customers, and to spread best practice across the sector. The Gambling Harms Action Lab is an important opportunity for firms to help drive that progress, no matter how advanced they are or otherwise in this work.

“We’re delighted that Nationwide have come on board with the programme, and we’re urging more firms to get involved so that we can continue the momentum in tackling gambling harms that we’ve seen in recent years.”

Kathryn Townsend, Head of Customer Vulnerability and Accessibility at Nationwide said: “Greater collaboration is essential if we are to truly tackle financial harm caused by excessive or problem gambling. It’s great to see the Money and Mental Health Policy Institute leading the charge on this with the launch of its Gambling Harms Action Lab. We are delighted to be the first financial services organisation to sign up to it and look forward to working alongside them and the wider industry to make a positive difference to people’s finances, relationships and mental health.”

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Akhil Sarin CMO at Easygo named as key note at ICE Esports Conference

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Clarion Gaming has confirmed that Akhil Sarin CMO at Easygo, the technology powerhouse behind the success of global brands Stake and Kick will headline the Esports & Games Conference (EGC) taking place on 21 January as part of the ICE Barcelona experience.

As a key member of the executive team, Akhil Sarin has been instrumental in securing the high-profile partnerships that have accelerated Stake’s growth, including the Stake F1 team, UFC, Drake, and Premier League Everton FC.

Through these strategic alliances he has amplified Stake’s brand presence at the same time as creating unique, immersive player experiences, in the process setting new industry benchmarks.

Announcing the high profile speaker Will Harding, Head of Esports at Clarion Gaming said: “Securing Akhil Sarin as EGC  key note at ICE Barcelona represents a remarkable opportunity for our attendees to gain invaluable insight into cutting-edge strategies in digital and influencer marketing .

“Akhil’s expertise with Stake and Kick.com embodies the forward-thinking, innovative approach that defines the digital marketing landscapes. His participation underscores the calibre of knowledge-sharing that we are  committed to delivering at ICE and he is sure to both inspire our attendees and elevate their strategic perspective.” 

Looking ahead to ICE Barcelona, Akhil Sarin stated:  “Collaborating with Clarion Gaming at ICE Barcelona is an exciting opportunity to showcase Stake’s journey and continued focus on bold partnerships and creative marketing strategies that resonate with audiences.”

He added “The EGC is a vital platform for exchanging transformative ideas and shaping the future of gaming and entertainment. I look forward to discussing Stake’s vision and collaborating with industry leaders to inspire growth and innovation across the sector.”

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Lucky Jane returns to explore ancient Egypt in 1spin4win’s Lucky Jane in Egypt Win Spins

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This game invites players to join the fearless explorer, Lucky Jane, as she guides them through the rich and mysterious world of ancient Egypt in search of big rewards.

In Lucky Jane in Egypt Win Spins, Lucky Jane, the highest-paying symbol in the game, leads players on a treasure-filled journey across the iconic symbols of Egyptian mythology, including the protective eye of Horus, a powerful scarab, the legendary pyramids, and golden Coins. Just three golden Coins are enough to trigger the Bonus Spins round, which is at the heart of the Win Spins mechanic.

During the Bonus Spins, players receive ten free spins where Coins with values ranging from x1 to x100 appear on the 5×3 reels, paying out on any position. The more Coins a player collects, the bigger the potential payout! Players can also uncover the Minipot Coin to win the x100 Minipot or gather 15 Coins to unlock the coveted x1,000 Megapot.

Olga Bogdanova, Art Director at 1spin4win, commented, “With Lucky Jane in Egypt Win Spins, we’ve combined the richness of Egyptian mythology with a new gameplay mechanic that allows players to gather rewards as they go. The Win Spins mechanic works hand in hand with the theme, ensuring that every spin brings players closer to unlocking larger payouts and deeper adventure.”

 

 

 

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From Entry-Level Candidates to Team Leads in a Year — How We Trained and Developed Affiliate Managers at Betmen Affiliates

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My name is Margarita, and I am the Director of the Betmen Affiliates program. We launched 1.5 years ago with just 10 active partners. Finding the perfect candidate for an affiliate manager role proved challenging—being such a specialised area, I reasoned that it was much better to train on the job. Therefore, after a short while running interviews, we hired two affiliate managers one of whom had no sales experience and the other who had no experience in traffic arbitrage. It was imperative to us that we hire driven, resourceful, hard-workers; it’s people like these who can launch a new brand almost from scratch and who easily understand that hitting targets sometimes means putting in more than the standard nine-to-six effort—sometimes working longer, sometimes harder.

 

How We Developed Two Entry-Level Affiliate Managers into Team Leads

How to Train Affiliate Managers: My Case Study

At first, both of my employees brought in very few partners, so I had to transfer some of my own over to them. At the same time, I demonstrated all the steps of partner contact. We began attending events together. Both Alex and Michael quickly took on all my recommendations, improved their skills, and eventually closed many successful deals.

An affiliate manager worth his or her salt must be able to sell the product and influence affiliates to promote it at our offered rate, promote our many payment options, and talk about conversions. 

 

From Affiliate Managers to Team Leads

By the time we needed a team lead, we had formed a close-knit team. Even though I interviewed several candidates for the position, hiring externally did not feel right. The ideal person for the role needed to have strong managerial skills as well as be able to connect with myself and my team. Michael and Alex both recommended each other for the role. I took both their recommendations on and promoted them both to the position. Both Alex and Michael had already proven themselves, were loyal, trust-worthy and hard-working, and always driven to meet their goals 

 

Conclusion: Why Should You Take a Chance on Newcomers?

I hired employees with almost no experience and I have no regrets. I now have a unique team that can deliver amazing results: in just a year and a half, we’ve increased the number of FTDs by 70 times and are steadily moving towards 80,000 monthly deposits. Here are the key takeaways from their stories:

→ A candidate’s enthusiasm is more important than relevant experience. You can teach anyone anything but you can’t spark passion in them. A future manager must be passionate about the work and strive for growth.  

→ An employee who grows within the company is highly loyal to their lead and the project. Having moved from a regular manager to a team lead, they are able to train new hires because they know the role inside out. The team will respect leaders who were once in their position.  

→ People who love their work drive the brand forward and achieve the best results. They focus not on working hours or weekdays but on the goals they need to accomplish.

I love my employees and am proud of them. I believe we are one of the strongest, most united, and professional teams in the industry.

To learn more about our organization and the remarkable growth of our team, we invite you to read the full article available here. It provides detailed insights into our journey, values, and achievements.

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