Altenar unveils enhanced Intelligence Platform to drive player personalisation and protection

Upgraded solution empowers sportsbook operators with real-time insights, targeted engagement, and advanced user protection

Altenar, a leading sportsbook and iGaming software provider, has further upgraded its Intelligence Platform—a comprehensive solution designed to optimise sportsbook operations by delivering advanced personalisation, efficiency, and robust player protection.

Developed in-house, the enhanced Intelligence Platform enables operators to leverage data more effectively through a centralised interface that supports automated user segmentation, audience group creation, and real-time reporting.

By consolidating data sources into a single repository, the platform streamlines analysis, enabling operators to quickly gain actionable insights and respond to market demands.

The platform’s behavioural analysis feature supports targeted marketing by personalising offers based on each player’s betting habits and preferences. Historical data tracking further enables operators to monitor long-term trends, guiding data-driven decision-making that supports strategic growth.

Additionally, the solution strengthens responsible gambling efforts by detecting patterns linked to potential problem gambling and fraudulent activities, thereby safeguarding player safety and operator interests alike.

Dinos Doxiadis, Altenar’s Sportsbook Product Manager, commented: “Our Intelligence Platform is one of the most advanced data solutions available, offering ultra-fast reporting, real-time liability analysis, and robust ad-hoc analytics. With this foundation, we’re excited to expand into AI-driven advancements in 2025 and beyond.

“We invite attendees at SiGMA Europe in Malta from November 12-14 to visit us at Booth 1070 and discover how our Intelligence Platform can transform sportsbook operations and provide a true competitive edge.”