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Continent 8 renew global agreement with Playtech to support ongoing iGaming expansion and growth

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Continent 8 renew global agreement with Playtech to support ongoing iGaming expansion and growth
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The renewal marks the continuation of a 20-year partnership, providing Playtech with Continent 8’s best-in-class managed and professional services in the regulated iGaming and online sports betting space.

Today, Continent 8 Technologies, the trusted partner and provider of global managed hosting, connectivity, cloud and cybersecurity solutions to the regulated iGaming and online sports betting market, andĀ Playtech, one of the leading platform, content and services providers in the industry announced the extension of their global partnership agreement. This renewal underscores both companiesā€™ shared commitment to serving and shaping the ever-growing regulated online gaming market.

The recently signed multi-year contract further extends the two-decades-long collaboration between these leading global entities, allowing Playtech to further utilise Continent 8’s comprehensive suite of managed and professional services. This development enables Playtech to maintain its focus on innovating and delivering top-tier online gaming software and live dealer technology to prominent retail and online brands across various gaming verticals. These verticals include land-based casinos, online operators and government-approved lotteries. In addition, Playtech operates B2C brands, leveraging its cross-platform expertise to deliver a direct-to-consumer offering.

ShimonĀ Akad, COOĀ at Playtech, stated, “Continent 8 have been our hosting and connectivity partner since the onset of our journey, 20 years ago. Renewing our agreement is a testament to the joint work and success we’ve built together, and I look forward to continuing our strong collaboration for years to come.”

Michael Tobin, Founder and CEO, Continent 8 Technologies, shared, ā€œPlaytech is one of the most recognisable brands in the industry, and we are excited to be a part of their continued success through this expanded strategic partnership. Iā€™m incredibly proud of our 20-year partnership as we have grown and supported each other over the years.

ā€œAs the leading iGaming and online sports betting data centre and global network solutions provider, we take pride in consistently delivering carrier-grade connectivity and performance to our customers, ensuring exceptional and unrivalled user and player experiences.ā€

Watch the Playtech testimonial: https://www.youtube.com/watch?v=TY6UKaQsSyM

 

Continent 8 will be at SiGMA Europe, from 11-14 November 2024. Visit Stand 2048 to discuss your infrastructure, cloud and cybersecurity requirements.

 

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AC MILAN AND SPRIBE ANNOUNCE NEW PARTNERSHIP AND WELCOME AVIATOR AS THE CLUBā€™S OFFICIAL CRASH GAME

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AC MILAN AND SPRIBE ANNOUNCE NEW PARTNERSHIP AND WELCOME AVIATOR AS THE CLUBā€™S OFFICIAL CRASH GAME
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Aviator, SPRIBE’s revolutionary game, becomes the Official Crash Game of AC Milan

AC Milan is pleased to announce that, starting from the current season, the global iGaming provider SPRIBE officially joins the Rossoneri family, with Aviator as the Club’s Official Crash Game Partner.

Since its market debut in 2018, Aviator has established itself as a popular phenomenon, becoming the number one crash game worldwide with over 42 million monthly active players globally.

The partnership between AC Milan and SPRIBE combines the adrenaline of football with the dynamic gaming experience, offering fans ā€“ especially younger demographics ā€“ new opportunities for entertainment and a closer connection to the Rossoneri world.

Maikel Oettle, Chief Commercial Officer of AC Milan, stated: “We are thrilled to welcome SPRIBE and Aviator into the Rossoneri family. This partnership is built on the ambition to connect with our fans in fresh and engaging ways. Together with SPRIBE, we aim to offer our supporters an experience that combines the thrill of the pitch with the excitement of gaming, reinforcing the bond between our Club and Rossoneri supporters worldwide.”

David Natroshvili, CEO of SPRIBE, added, added: ā€œWe are pioneers in the crash game format and among the development teams forging significant marketing partnerships with organizations and sports teams, like this agreement with AC Milan. This partnership will help Aviator take off in the Italian market, increasing the gameā€™s visibility among Rossoneri fans worldwide. The partnership with AC Milan, following our agreement with UFC, represents a major milestone, further establishing our presence in the sports world.

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Getting ready for Xmas: SplitMetrics partnership with Wargaming helps World of Warships app sail to new heights with 15% uplift in organic conversions

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Getting ready for Xmas: SplitMetrics partnership with Wargaming helps World of Warships app sail to new heights with 15% uplift in organic conversions
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Wargaming, a leading game developer, teamed up with SplitMetrics, an app growth solutions company, to boost conversion rates with seasonal Christmas-themed screenshots for the launch of its game World of Warships: Legends.
Coinciding with the gameā€™s soft launch in Brazil, the Philippines, Canada, and France ahead of the Christmas holidays, Wargaming wanted to capitalise on the seasonality effect to influence its app engagement without advertising.
By working with SplitMetrics Agency, a leading mobile growth agency, Wargaming increased conversions by an average of 15% on iOS across App Store storefronts in Canada, the Philippines and France. Canada experienced the highest conversion rate increase with 31.45%, followed by the Philippines (9.61%) and France (3.44%). On Android, the Brazilian Google Play storefront experienced the highest conversion rate increase with 6.68%.
SplitMetrics Agency focused on A/B testing as its core strategy. The agency optimised visual assets, analysed performance and tested various creative hypotheses. Using SplitMetrics Optimize, the agency’s experts ran experiments to identify the best-performing illustrations for both the App Store and Google Play product pages.
A key hypothesis tested during this project was whether tailoring visuals to each region during Christmas would have an impact. For France and Canada, the images were adjusted to include a winter theme featuring snow, fireworks and a Christmas tree. For the Philippines, the agency used white ribbons, a local Christmas tradition, along with fireworks and ornaments displaying the countryā€™s flag. And for Brazil, fireworks and ornaments decorated with the Brazilian flag.
During this testing period, there were no in-app events or paid user acquisition campaigns, allowing the performance changes to be directly attributed to the updated screenshots.
Thomas Kriebernegg, General Manager, SplitMetrics Agency, said: “Christmas is one of the main calendar events that app marketers need to prepare for, especially in the gaming category.
ā€œThe World of Warships: LegendsĀ case study is a great example of how seasonality can significantly impact your appā€™s performance and give you a boost in users. And this can be achieved without an advertising budget. It can all be done organically when you have the right calendar event, great graphics and A/B testing.
ā€œAs in the case of the Wargaming game, a comprehensive analysis and testing strategy increased its conversion rate by an average 15% across three markets.
ā€œIt is essential that app marketers forward-plan for any relevant calendar events. Itā€™s also important to note that Christmas may not be relevant for every app but if youā€™re unsure you can always try A/B testing to see what works. And keep optimising.ā€
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Slammer Studios are ready to make an impact

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Slammer Studios specialises in high-quality online slot games packed with entertainment, explosive action and memorable moments.

The studioā€™s games will aim to strike the perfect balance between fun and innovation to ensure that each spin is as engaging as it is adventurous. It will also be adding new products and platform options to their line up to meet growing customer needs and providing players with top-notch experiences that reflects the studioā€™s core values of being specialists, embracing exploration and making fun a priority in everything it does.

Behind Slammer Studios is a team of skilled developers and designers with a passion for exploring new creative possibilities, whether that be through animation, sound, mechanics or bonuses. Each new game is an opportunity to bring fresh ideas and unique experiences to life.

The first Slammer Studios title to hit the market will be Magawa Vs Mines and is a tip of the cap to theĀ  Blue Guru Games team who championed the Vs series with hit titles such as Napoleon Vs Rabbits and Aussies Vs Emus.

Kristian Hassall, Commercial Director at Slammer Studios, said: ā€œSlammer Studios is all about creating fun and entertaining slot games that hit the mark with players in jurisdictions across the world.

ā€œBehind the scenes we have been investing and adding to our talented teams of creatives, developers and mathematicians, to fulfil our commitment to create impactful, funĀ  gameplayā€

ā€œBuilding upon the work of Blue Guru, Slammer Studios has a clear vision, a fantastic team and an exciting 2025 roadmapĀ  to look forward to.ā€

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