Industry News
Jelly Entertainment enters a new chapter with the appointment of Steven Matsell as CEO

Jelly completes C-level reshuffle
Jelly Entertainment, the iGaming B2B supplier, has appointed Steven Matsell as CEO. With over 20 years in the industry, Matsell brings deep experience, having held leadership roles as Director for GTS Plc and CEO for Leander Games, acquired by RAW in 2022.
To support the company’s continued sales success and growth, David Newstead will transition to the role of Chief Business Development Officer. In this new capacity, Newstead will focus on expanding Jelly’s market presence and driving the development of the company’s sales funnel. Matsell succeeds Newstead as CEO of Jelly, a position Newstead has held since 2020.
Newstead stated that Jelly is at “an important juncture†and praised Steven’s appointment, saying, “Steven has a great working rapport with me, aligns perfectly with the culture and character we’ve built, and has been with us from the beginning, playing a key role in driving our success. I couldn’t think of anyone better to lead us into our next growth phase.â€
Reflecting on his time as CEO, Newstead shared, “It’s been an honour to watch Jelly grow into a globally recognized B2B supplier. Now feels like the right time to step aside, and I’m confident the company is in great hands with Steven.â€
This move is part of a broader leadership restructuring at Jelly, with Silvio Insigne joining as CFO in June and Kim Eaglestone and Salvador Lima recently appointed as COO and CCO, respectively.
In his first remarks as CEO, Matsell expressed enthusiasm: “Stepping into this role excites me, and I’m inspired by the talented team around me. My goal is to build on the strong foundation David established, accelerating growth and new market expansion while upholding our commitment to service, relationships, and values.â€
Thanking Newstead, Matsell added, “David has been key in building Jelly into what it is today. His determination and resilience have driven much of our success, and his move to Chief Business Development Officer will allow him to focus on his true strength – developing new business opportunities and nurturing international partnerships.â€
With new developments underway, Jelly’s leadership is setting the stage for continued growth into 2025 and beyond.
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