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bwin Becomes “Official Betting Partner of the NFL” in Germany and Austria

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The international sports betting brand bwin has entered into a partnership with the National Football League and has become the “Official Betting Partner of the NFL” in Germany and Austria. With this multi-year partnership, the bwin brand is further expanding its presence in premium sports environments and wants to further increase the NFL’s fan base, especially in German-speaking countries. The official launch of the cooperation will take place at the 2024 NFL Munich Game on November 10 in the Allianz Arena in Munich, the home of FC Bayern Munich. bwin will also be present for the first time as an official partner at this year’s NFL game between the New York Giants and the Carolina Panthers in the Bavarian capital. In addition, bwin is the “official betting partner of Super Bowl LIX” in Germany and Austria.

As the official sports betting partner of the NFL, bwin will work with the league until 2026 to bring the enthusiasm for American football to an even larger audience in Europe.

bwin will delight fans with attractive promotions and exclusive content relating to the NFL and the international games. With the targeted offers relating to sports betting, bwin aims to not only strengthen the appeal of its brand, but also to attract more people to the NFL and American football.

The partnership includes numerous activations that ensure a strong presence for the NFL and bwin. Targeted playouts are planned on the bwin and NFL channels. bwin sees itself as part of perfect game preparation and wants to create unforgettable experiences for its own users.

The cross-media integrations include social media content as well as special online formats as well as the NFL Pick’em and NFL Fantasy. This year, a special focus is on two highlight events – the 2024 NFL Munich Game, where bwin will be present on the LED boards in the stadium, and Super Bowl LIX.

Hans-Jörg Nisseler, Regional Brand Director Entain DACH: “With the NFL, we are working with a ‘best-in-class’ sports organization and supporting the league in our core markets of Germany and Austria. For bwin, this is the logical next step; major sponsorships have been firmly anchored in bwin’s DNA since the beginning. We want to support the NFL in continuing to grow its fan base. At the same time, we will position bwin as a premium brand for a unique sports and betting experience. We are very much looking forward to our time together.”

“We see how great the excitement and anticipation is for the upcoming game in Munich. November 10th is the NFL highlight of the year for our fans in German-speaking countries. That’s why we are delighted to have bwin on board as a responsible sports betting partner with whom we can create unique experiences together,” said Dr. Alexander Steinforth, General Manager, NFL Germany.

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FullCircl Hits Milestone 1 Million Vulnerability Checks During Safer Gambling Week

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FullCircl Hits Milestone 1 Million Vulnerability Checks During Safer Gambling Week
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FullCircl, the single identity verification platform helping gambling operators grow faster with compliance solved, has announced that its Financial Vulnerability Solution – launched in August in alignment with the UK Gambling Commission’s new regulatory requirements – has delivered more than 1 million light-touch vulnerability checks on behalf of the some of the UK’s leading gambling operators. This milestone achievement importantly coincides with Safer Gambling Week in the UK, and heightened awareness for gambling operators to do more to protect customers from harm.

Keeping players safe from harm whilst balancing a frictionless experience is of paramount importance to the gambling industry. The UKCG estimates a current problem gambling rate of 2.5%, representing a dramatic rise compared to previous figures. Operators investing in FullCircl’s single platform for identity verification and financial vulnerability are demonstrating their commitment to creating a safe and enjoyable betting experience for all customers.
Delivered seamlessly via API integration, the solution provides access to 60+ sources of financial, lifestyle, and vulnerability data points, to build a real-time single customer view and clear picture of risk, with minimal impact on player experience. A strategic approach to player vulnerability, FullCircl combines checks – including CCJs, IVA, bankruptcy, debt and credit data, income and affordability verification, and a range of vulnerability indicators – in one customised workflow, to save time and reduce technical overheads whilst delivering the accurate and trustworthy data needed for informed player safety decision-making.
Speaking about the milestone and Safer Gambling Week, Andrew Yates, CEO at FullCircl commented: “We’re delighted to be partnering with leading gambling operators to assist them in setting the industry benchmark for advanced player protection. Reaching 1 million checks in just 3 months demonstrates that we are the player protection partner of choice, combining a deep understanding of the needs of operators with the most comprehensive and accurate view of vulnerability and affordability currently available in the market.”
He continued: “During Safer Gambling Week we’re doing our part to protect the most vulnerable in society from gambling-related harm, whilst delivering frictionless and compliant solutions for operators. Finally, we’re excited to announce our attendance at ICE Barcelona on 20-22 January 2025 ahead of the next regulatory deadline for UK operators.”
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Play’n GO recruits the entire Wilde family for their latest adventure, Wildest Gambit

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Play'n GO recruits the entire Wilde family for their latest adventure, Wildest Gambit
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Play’n GO invites players to join the Wilde family in Wildest Gambit, a globe-trotting 5×3 slot that combines adventure, mystery, and massive win potential with an x20,000 Multiplier.

Wildest Gambit unites the legendary Wilde family – Rich, Cat, and Uncle Gerard – in an epic journey across four unique destinations. From the golden sands of Egypt to the dense jungles of South America, players will experience a dynamic blend of Expanding, Sticky, and Multiplier Wilds. These Wilds can be activated in both the base game and Free Spins: offering players more opportunities to score big wins. Each location brings a unique challenge, rewarding intrepid explorers with treasure beyond their wildest dreams.

The slot’s defining mechanics include the fusion of three distinct Wilds: Sticky Wilds lock in place to trigger Re-Spins, Expanding Wilds stretch across the reels for more winning potential, and Multiplier Wilds offer up to x8 win boosts. By combining these features, Wildest Gambit crafts a multi-layered adventure, reflecting Play’n GO’s commitment to delivering immersive experiences and engaging narratives.

Fans of the series will notice nods to earlier titles like Rich Wilde and the Tome of Insanity (2024) and Gerard’s Gambit (2023). Equally, fans of the Play’n GO classic Rich Wilde and the Book of Dead (2016) and Pilgrim of Dead (2023) may find the game mechanically similar with the presence of Expanding Symbols.

However, Wildest Gambit pushes the adventure to new heights with its family-focused narrative and inventive Wild combinations, creating a fresh yet familiar experience. Players looking for excitement, exploration, and engaging gameplay will find it all here.

Games Ambassador at Play’n GO, Magnus Wallentin, said: “Wildest Gambit is a standout title in our Wilde saga. By combining three Wild features across various locations, we’ve given players new layers of gameplay and greater win potential.”

With its stunning visuals, engaging features, and the legendary Wilde family leading the charge, Wildest Gambit promises an unforgettable journey. Prepare to explore new horizons with every spin!

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SavageTech launches SKINS to power up igaming brands’ sponsorship deals

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SavageTech launches SKINS to power up igaming brands’ sponsorship deals
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SavageTech, the world’s first true gamified retention solution, has launched SKINS, enabling operators to extract more value from their sponsorship IP deals.

SavageTech, which was launched in April this year by esports and iGaming entrepreneur Tom Lemke, is a plug-and-play widget that adds a seamless engagement layer for players.

Requiring just a single line of code, SavageTech gamifies the gambling experience with integrated bonus rewards, quest-based cross-sale opportunities and community building with social leaderboards.

SavageTech is currently integrating with five B2C brands – with the first expected to go live early next year – and announced its first significant product update during the SiGMA Europe Summit in Malta last week with the launch of SKINS.

SKINS allows clients to customise the theme of the gamification layer, including the avatar, progression challenges and rewards. For example, the avatar can become a football player improving their skills and winning trophies or a soldier earning equipment and winning battles.

Themes can be fully customised to best engage operators’ audiences and adapted to maximise value from sponsorship IP deals.

Lemke, a founder of two of Germany’s biggest esports teams in Mousesports and BIG, said: “Many brands spend a serious chunk of their marketing budget on licensing IP and SavageTech provides another channel to maximise value from those deals.

“Imagine your audience playing as real football stars or beloved characters.  Using SavageTech, companies can showcase real athletes, entertainers, or branded avatars, instantly enhancing engagement and immersion.

“The feedback we’ve received from clients and prospects made SKINS a product priority for us. Sportsbooks and Casinos are now able to fully customise the SavageTech widget to make sure it’s highly relevant to players and therefore an even stronger loyalty tool.

“SavageTech has been built to tackle a growing problem facing many igaming companies in that  Gen Y and Z customers find gambling boring. True gamification helps solve that problem and there is simply no cheaper way to retain valuable players, including VIPs.”

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