Third quarter: July – September 2024

• Total revenues amounted to mSEK 11.8 (6.3), corresponding to an increase of 87 percent
• B2B revenues amounted to mSEK 8.4 (5.4), an increase of 55 percent
• B2C revenues amounted to mSEK 1.7 (1.0), an increase of 70 percent
• Other revenues amounted to mSEK 1.8 (0.0)
• EBITDA improved to mSEK 0.1 (-5.9)
• Net result improved to mSEK -0.1 (-5.8)
• Earnings per share amounted to SEK 0.00 (0.03)

Interim period: January – September 2024

• Total revenues amounted to mSEK 30.9 (22.3), corresponding to an increase of 38 percent
• B2B revenues amounted to mSEK 23.2 (18.0), an increase of 29 percent
• B2C revenues amounted to mSEK 4.6 (4.4), an increase of 4 percent
• Other revenues amounted to mSEK 3.1 (0.0)
• EBITDA improved to mSEK -3.6 (-21.8)
• Net result amounted to mSEK -5.0 (36.1)
• Earnings per share amounted to SEK -0.02 (-0.16)

Events after the quarter

Signed an extension with bet365, concerning non-North American territories.

Match Hype has just won two industry competitions. Talk us through your product.

Match Hype brings engagement from social media platforms like TikTok and Instagram into the sportsbook. Our technology automatically turns raw sports data into short videos full of sports and betting insights. We have the capacity to create up to a million videos daily in more than 30 languages. We also provide hosting and streaming of the videos, and we track everything in the video thanks to our own player. The high level of video experience and the scale make us unique in the market, and we believe that this innovation is extremely needed in the industry—and the judges in the competitions probably agree with us.

What technologies are you leveraging to deliver such a cutting-edge tool/product?

We have more than six years’ experience in developing dynamic video solutions for clients like Microsoft, HBO, and SAP, and a decade in high-end video production for similarly well-known clients. Match Hype is the essence of this. We have developed our own robust cloud infrastructure that enables us to work on a huge scale. We can also leverage the integration of third-party solutions that help us make the video content rich and engaging. The AI boom came at the right time to help us make the experience for the viewer even better.

Who is Match Hype aimed at?

We focus mostly on sportsbook operators, where we think we can bring the biggest value. But we also have clients on the affiliate and media side. Our “competition” at the moment are creative professionals who are able to create one video at a time. To cover hundreds or thousands of events daily, you need huge manpower. With Match Hype, you don’t need that—it’s all automated. Anybody who appreciates this level of efficiency will benefit.

The end users are any sports fans who enjoy engaging videos. So basically everybody.

Has this industry been slow to embrace video content and unlock the potential it offers? If so, why?

It’s hard for us to talk about the whole industry, as we haven’t been part of it for that long. But iGaming feels like a conservative industry where only truly meaningful innovations make it. Fingers crossed for Match Hype being one of them. We are confident because of our track record in other industries, and mostly thanks to the results of our dynamic videos that are already used by significant igaming industry players.

What makes video content so effective at customer acquisition? How can Match Hype be used in this regard?

People just love video content. In the last review, TikTok said that the average user spends around 90 minutes a day on their platform. Platforms like Spotify used to be music and podcasts only; now they are full of videos. You just can’t ignore that. Video killed the radio star, and a static sportsbook is next to die.

And what about retention? How can it be used to keep players engaged and coming back for more?

Imagine that a 30-second video gives you the exact insights to help you make a betting decision without spending dozens of minutes on different resources to gather all the information. People don’t want to read anymore. This is probably an even bigger strength of Match Hype than user acquisition.

What can we expect from Match Hype in the coming months?

We will establish Match Hype as an industry standard for dynamic video content. We’ll bring many more sports like tennis, basketball horse racing and. We are preparing real-time video use cases—for example, half-time updates in football—and new distribution channels like integration directly into streams. The potential is huge. Stay tuned.

Any final thoughts?

For the last year, we have talked with literally hundreds of iGaming experts, investors, and executives. Almost every one of them sees fan engagement as a huge topic in the upcoming months and years. And video will definitely play a key part in it.

Video says more than a thousand words. Give it a go—watch one of our 30-second videos and see for yourself.

Light & Wonder announced a multi-year agreement to provide Sky Dancer Casino in Belcourt, North Dakota, with a new casino management system. This upgrade will enable the casino to streamline operations, elevate casino hospitality, and enhance the overall player experience.

The new Light & Wonder casino management system will replace Sky Dancer Casino’s current solution for more than 600 electronic gaming machines and table games. As part of the implementation, Light & Wonder will provide the casino with a suite of system offerings, including iVIEW PRO, TableView Web, Web Content Manager and ELITE BONUSING SUITE. These offerings will enable Sky Dancer Casino to optimise financial management, mitigate risk and enhance customer retention and satisfaction.

“We’re grateful for the opportunity to work with Sky Dancer Casino, a valued customer, on the implementation of their new gaming system. This collaboration underscores our commitment to delivering unique and innovative solutions to the gaming industry, particularly in the Midwest. We’re excited to support Sky Dancer’s continued success and look forward to building a long-lasting relationship,” said Jon Wolfe, President of Global Systems and Services at Light & Wonder.

Light & Wonder Systems’ collaboration with Sky Dancer Casino marks a significant milestone, expanding the Company’s reach in the Midwest region. This collaboration underscores the company’s dedication to providing innovative casino management systems to casinos of all sizes. This latest agreement further strengthens the relationship between the Company and Sky Dancer Casino, a Light & Wonder games customer for over two decades.

“Our top priority is delivering an exceptional entertainment experience to our guests. Light & Wonder’s advanced systems solution will be instrumental in streamlining our operations and offering a personalized gaming experience that truly resonates with our players,” said Randy Brunelle, general manager of Sky Dancer Casino.