My name is Margarita, and I am the Director of the Betmen Affiliates program. We launched 1.5 years ago with just 10 active partners. Finding the perfect candidate for an affiliate manager role proved challenging—being such a specialised area, I reasoned that it was much better to train on the job. Therefore, after a short while running interviews, we hired two affiliate managers one of whom had no sales experience and the other who had no experience in traffic arbitrage. It was imperative to us that we hire driven, resourceful, hard-workers; it’s people like these who can launch a new brand almost from scratch and who easily understand that hitting targets sometimes means putting in more than the standard nine-to-six effort—sometimes working longer, sometimes harder.

How We Developed Two Entry-Level Affiliate Managers into Team Leads

How to Train Affiliate Managers: My Case Study

At first, both of my employees brought in very few partners, so I had to transfer some of my own over to them. At the same time, I demonstrated all the steps of partner contact. We began attending events together. Both Alex and Michael quickly took on all my recommendations, improved their skills, and eventually closed many successful deals.

An affiliate manager worth his or her salt must be able to sell the product and influence affiliates to promote it at our offered rate, promote our many payment options, and talk about conversions. 

From Affiliate Managers to Team Leads

By the time we needed a team lead, we had formed a close-knit team. Even though I interviewed several candidates for the position, hiring externally did not feel right. The ideal person for the role needed to have strong managerial skills as well as be able to connect with myself and my team. Michael and Alex both recommended each other for the role. I took both their recommendations on and promoted them both to the position. Both Alex and Michael had already proven themselves, were loyal, trust-worthy and hard-working, and always driven to meet their goals 

Conclusion: Why Should You Take a Chance on Newcomers?

I hired employees with almost no experience and I have no regrets. I now have a unique team that can deliver amazing results: in just a year and a half, we’ve increased the number of FTDs by 70 times and are steadily moving towards 80,000 monthly deposits. Here are the key takeaways from their stories:

→ A candidate’s enthusiasm is more important than relevant experience. You can teach anyone anything but you can’t spark passion in them. A future manager must be passionate about the work and strive for growth.  

→ An employee who grows within the company is highly loyal to their lead and the project. Having moved from a regular manager to a team lead, they are able to train new hires because they know the role inside out. The team will respect leaders who were once in their position.  

→ People who love their work drive the brand forward and achieve the best results. They focus not on working hours or weekdays but on the goals they need to accomplish.

I love my employees and am proud of them. I believe we are one of the strongest, most united, and professional teams in the industry.

To learn more about our organization and the remarkable growth of our team, we invite you to read the full article available here. It provides detailed insights into our journey, values, and achievements.

In the second instalment of the MightyQs interview series, MightyTips sat down with SPRIBE founder and CEO David Natroshvili to discuss their partnership with UFC. Launched in October 2023, this collaboration promotes the acclaimed provider’s premier crash game, Aviator, to a global audience.

Natroshvili expressed his enthusiasm for the partnership’s success so far: “The results have exceeded even our highest expectations. We’ve reached a wider audience, strengthened brand loyalty, and established a deeper presence in key markets,” he told MightyQs exclusively.

The partnership between SPRIBE’s Aviator and UFC

SPRIBE teamed up with UFC, the world’s biggest MMA promotion, to increase visibility for its groundbreaking social game, Aviator. SPRIBE and Aviator branding are prominently displayed at various UFC Pay-Per-Views and selected Fight Nights. The multi-year partnership also includes high-visibility brand placements within live telecasts. This affiliation aims to expand the reach of SPRIBE’s brand and elevate its flagship product.

In addition, several UFC stars such as Johnny Walker, Alex Pereira, Merab Dvalishvili, and Jully Poca serve as Aviator ambassadors. They bring the partnership to life through live public appearances and dynamic creative campaigns.

David Natroshvili’s Insights

“I’m a huge fan of the UFC. My passion for the sport started years ago, watching the earliest fights and being captivated by the combination of strength, skill, and strategy. The respect I’ve developed for these athletes has only grown, making it a privilege to now partner with the UFC,” Natroshvili said.

“Aviator has continued its upward trajectory, showing impressive growth over the past year. Our player base has expanded from 12 million to over 37 million users, and the number of bets per minute has jumped from 150,000 to 310,000. This growth motivates us to invest more in enhancing the game and engaging new audiences to sustain this momentum,” he added.

South Africa’s most-coveted online casino repository and guide, SouthAfricanCasino.co.za, has recently voted for Punt Casino as the “Best No Download Casino in 2024” in South Africa. Given that the vast majority of present-day online casinos are all “no download” casinos, the field was highly-competitive and the stakes were high.  

Receiving such a testimony from SouthAfricanCasino.co.za, the most reputed and popular South African online casinos knowledge base on the World Wide Web, is a massive feather in Punt Casino’s cap. This sentiment was mirrored by Punt Casino management that expressed their sheer delight. They deemed it an honor to be titled the best no download casino in 2024 and added that they would strive to keep up the quality of their platform and maybe even enhance it going into 2024.

“SAC (SouthAfricanCasino.Co.Za) is a go-to resource for most South African online casino enthusiasts. Players know that SAC tests every casino meticulously and they listen to SAC about which casinos are worth their time and which ones are better skipped. Given how important they are in shaping the iGaming market across South Africa, we are elated and proud to have been titled the best no-download casino by SAC this year”, said Punt Casino’s Quality Manager. “This accolade has boosted the morale of our team and we’re now more motivated than ever to continue doing the work and putting out the best games, free spins bonuses, casino features, free bonus no deposit casinos and payment options for our valued members.”, he added.

The operations manager at SAC, Michelle Williams, was happy to hand over the winning title to Punt Casino. “In this day and age, online casino real money players simply don’t have the time to download and install software, they want to be able to play instantly and Punt casino is the best no-download, instant-play casino in the market right now by a long mile. They’ve got the basics right, and they’ve also managed to get all the little details spot on. With a user-friendly interface that is light weight and practical, even a first-timer will feel at ease playing games, depositing funds and withdrawing winnings”, said Williams.

“We’ve looked closely at every nook and corner of the Punt website. Our quality testing team went over their terms and conditions with a fine-toothed comb. In addition to being a fantastic no-download casino with hundreds of entertaining games, Punt casino leaves no stones unturned when it comes to player data security, privacy and responsible gambling features.” William further commented.

Williams also elaborated on how seamless Punt mobile casino is, “Even though there are hundreds of SA-facing no-download online casinos, only a handful are truly mobile optimized. Punt Casino is clearly the pack leader. The mobile site is certainly not an afterthought; it works seamlessly on smartphones and tables across all leading mobile operating systems. Mobile players can access the Punt casino site in seconds using Google Chrome or Safari and pick up right where they left off. Punt Casino is the true hallmark of what a no-download mobile casino should look and feel like in 2024”, added Williams.

Punt Casino’s manager Daniel Miller was quick to acknowledge SAC putting their reputation on the line for Punt. “Being the biggest and best online casino guide in SA, SAC sticks its neck out every time it backs an online casino with a title. Being titled “best no-download casino” is a huge vote of confidence from SAC and we appreciate the recognition very much. The onus is now on us to keep the good work going and further improve our site’s standards going into 2024. Thanks to this title, we now have a target on our backs, where other online casinos will be looking to emulate what we’ve done. “We are very excited to enter a new era of online casino gaming and we’ve already got some fantastic enhancement features in the pipeline that I cannot give away details about”.

According to Michelle Williams, South AfricanCasinos.co.za has made it their primary focus to provide South African players with high-quality, secure, and lucrative online gaming. This includes no-download casinos, real money slots games, which are going to be the future of web casino gaming. Gone are the days when you had to download and install an app before you could wager on a game.

Williams reiterated that Punt Casino had won the Best No-download Casino Award for 2024 purely through merit and totally deserve the title. Although Punt Casino is a no-download casino, it does not ignore any of the essentials.

The Punt Casino customer support team is highly-responsive, well-trained and always there should a player have a question or need help. Players can reach out to support staff in seconds thanks to the convenient live chat channel, which is just a click away when playing on PC or mobile.