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Bacta Pledge Support for Safer Gambling Week as Industry Drives Awareness Campaign

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Bacta is at the forefront of initiatives to encourage responsible gambling with the leading trade association for the land-based low-stake sector joining the Betting and Gaming Council, the Lotteries Council and the Bingo Association as organisers and supporters of the 2024 edition of Safer Gambling Week (SGW) which runs 18–24 November.

With a core objective of encouraging people to talk and take action to gamble responsibly, the initiative which is running for its eighth year, will feature what the official SGW web site refers to as a “blitz” of safer gambling messages online and in land-based venues in order to spark a nationwide conversation about responsible gambling and the safeguards that have been put in place by the regulated industry.

George McGregor, Bacta’s Executive Director (Government Relations), believes the initiative continues to make a significant contribution to the industry’s endeavours to reduce further the incidence of problem gambling.

He stated: “The first point to make is that Safer Gambling Week draws attention to what Bacta members are practicing every week and every day of the year. This commitment and culture is something that every Bacta member should be extremely proud of.

“The consumer-facing Safer Gambling website poses a series of questions to consider and outlines how to use safer gambling tools such as setting time and deposit limits and how to self-exclude from gambling.”

He added: “As an awareness raising initiative Safer Gambling Week has demonstrated its value. Safer Gambling Week 2023 smashed previous social media records, generating over 50 million impressions across Twitter, Facebook and Instagram.

“The website received half a million visits and the campaign engaged with a large number of cross-party MPs and peers who gave their backing as did Premier League clubs West Ham United and Brighton and Hove Albion.

“Safer Gambling Week demonstrates that Bacta, its members and the industry at large is fully committed to delivering a safe, responsible and enjoyable gambling entertainment experience for all of its customers.”

Australia

Secretlab partners with Fluent Commerce for Order Management

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Secretlab, the leading international ergonomic furniture specialist brand, is partnering with Fluent Commerce to enhance global digital operations – scaling its Order Management System with Fluent Order Management.
Established in 2014, Secretlab has rapidly emerged as an international ergonomic furniture specialist brand with over 3 million users worldwide. With a strong emphasis on quality and ergonomics, Secretlab’s chairs have garnered immense popularity among both gamers and professionals, solidifying themselves as leaders in modern ergonomics.
Secretlab is scaling its Order Management System (OMS) to support its growth and enhance customer experience globally. Fluent Order Management processes inventory data at unprecedented levels to provide complete inventory visibility and accuracy.
“It’s great to see an innovative company like Secretlab choose Fluent Order Management,” said Graham Jackson, CEO, Fluent Commerce. “Fluent Commerce has a track record for delivering enduring value to global retailers and our modern and scalable technology will set Secretlab up for long-term success,” Jackson adds.
Fluent Order Management is used by leading global retailers including JD Sports, L’Oréal, Prada Group, Aldo Group, LVMH, Dulux and Kingfisher. Most recently, Munro Footwear chose Fluent Order Management to enhance inventory management globally.
One of the key solutions offered by Fluent Commerce, Fluent Big Inventory, addresses the challenge of real-time, accurate inventory visibility across all channels and locations in a retailer’s business. It optimises massive sets of inventory data quickly, to provide accurate inventory data that helps reduce overselling and cancelled orders, and out-of-stock online.
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Aviatrix and Hollywoodbets ready for take-off in South Africa

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The award-winning crash game Aviatrix is arriving in South Africa for the first time, exclusively with leading betting operator Hollywoodbets.

Hollywoodbets players will enjoy exclusive access to a range of daily tournaments and promotions, making their Aviatrix adventure even more thrilling. Anastasia Rimskaya, Chief Account Officer at Aviatrix, said: “Bringing Aviatrix to South Africa exclusively with Hollywoodbets is an exciting milestone for us. We’re excited to offer South African players a unique experience where they can build, customise, and pilot their own planes while competing for rewards. With Hollywoodbets, we’re confident Aviatrix will soar to new heights in this vibrant market.”

Wayde Dorkin, Head of Product at Hollywoodbets, said: “Everyone at Hollywoodbets is ready for take-off with Aviatrix. Players will be able to exclusively enjoy the game in South Africa, building their own planes, soaring through the skies and earning incredible rewards along the way. Aviatrix delivers an unmatched gaming experience that will keep players on the edge of their seats!”

Aviatrix was recently named ‘Game of the Year’ at the EGR Operator Awards 2024.

The title is constantly updated with new features and functionality, such as the ability to claim free bets with promo codes within the game.

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Latest News

DATA.BET Announces Strategic Partnership with Nubet

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DATA.BET has announced a strategic partnership with Nubet. Through this partnership, Nubet will leverage DATA.BET’s Single Page Application with Data Feed that covers over 60 disciplines for both esports and classic sports. Advanced Risk Management that blends AI-driven analytics with expert oversight to optimise profitability while safeguarding against market volatility.

The company offers Nubet a fully customisable platform with greater flexibility and integration options. Optimised for SEO and supporting over 25 languages, it enables the betting brand to effectively reach diverse markets while providing a seamless, personalised experience that aligns with the specific needs of users from the North European region.

DATA.BET provides Nubet with an odds line built on official data that is expertly processed by its in-house trading team. This Data Feed offers unparalleled accuracy, with market delays reduced to as little as 1 second. Also, the partner will get a suite of interactive Widgets, such as Scoreboards and the Pitch Tracker, all supported by trusted data partners.

“We look forward to partnering with our new client to boost revenue through our progressive technologies and dedicated team. This collaboration not only enhances the user experience in esports betting but also represents a strategic entry into an exceptionally promising region for us,” said Otto Bonning, Head of Sales at DATA.BET.

Niko Marttinen, Head of Trading, added: “We are delighted to collaborate with DATA.BET, whose technology and industry expertise align perfectly with our mission to deliver exceptional value to our users. Partnering with us as a premium provider, powered by licensed content from DATA.BET, marks a transformative step forward for our company.”

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