Latest News
GiG: Extension of agreement with Betsson enables expansion into new and regulated markets

GiG Software Plc, a leading B2B iGaming technology provider, is pleased to announce that it has extended its existing partnership with Betsson Group, a leading global online gambling operator with over 20 online gaming brands.
The Contract builds on an existing partnership established in 2022, and seeks to enhance Betsson’s principal Zecure brand. Going forward, GiG will deploy its innovative technology, including its cutting-edge AI ecosystem which features machine learning tools, LogicX and DataX, and industry-leading managed services, providing Betsson with highly scalable foundations from which to grow and expand.
The existing partnership previously enabled Betsson to widen its operational footprint by establishing itself in nine regulated markets. This includes Betsson’s recent brand launches in Serbia, Germany, and Peru.
The Contract is central to GiG’s growth strategy to further leverage the Company’s long-standing relationships with established global operators. By capitalising on its market-leading reputation, GiG continues to prove highly successful at helping to support opportunities for growth and expansion amongst operators through its new suite of innovative solutions.
Richard Carter, Chief Executive Officer of GiG, commented: “We are delighted to be extending our existing partnership with Betsson, a key strategic relationship we have cultivated over a number of years. As a trusted partner, we have focused on providing a technology stack that delivers security, confidence, and flexibility, creating a solid foundation for success for one of our sector’s most ambitious and discerning operators. We look forward to driving Betsson’s success further as we navigate and expand into new and established regulated markets together.â€
Paul Murphy, Commercial Director at Betsson Group, added: “This extension to our long-established partnership is a testament to the strength of our working relationship. Our relationship so far has empowered Betsson’s Zecure brands to be able to provide the best gaming experience for our clients in the markets we serve.â€
-
Balkans7 days ago
SYNOT Enters the Bulgarian Market
-
Balkans7 days ago
EGT’s high-potential novelties to fascinate operators and players at Belgrade Future Gaming 2025
-
Latest News7 days ago
Golden Boomerang Awards 2025: AC Milan Legend Andrea Pirlo Presented the Awards at the Ceremony at Iconic San Siro Stadium
-
Baltics7 days ago
CT Interactive Expands Presence in Lithuania with New Game Certifications
-
Compliance Updates7 days ago
UKGC Publishes Update on Financial Risk Assessments Pilot
-
Balkans7 days ago
EGT Digital at Belgrade Future Gaming 2025: Get ready to be fascinated
-
Latest News7 days ago
Altenar launches Market Bundles to streamline sportsbook navigation
-
Latest News7 days ago
History tells fans to expect goldmine of goals on last day of Prem season