SavageTech, the world’s first true gamified retention solution, has launched SKINS, enabling operators to extract more value from their sponsorship IP deals.

SavageTech, which was launched in April this year by esports and iGaming entrepreneur Tom Lemke, is a plug-and-play widget that adds a seamless engagement layer for players.

Requiring just a single line of code, SavageTech gamifies the gambling experience with integrated bonus rewards, quest-based cross-sale opportunities and community building with social leaderboards.

SavageTech is currently integrating with five B2C brands – with the first expected to go live early next year – and announced its first significant product update during the SiGMA Europe Summit in Malta last week with the launch of SKINS.

SKINS allows clients to customise the theme of the gamification layer, including the avatar, progression challenges and rewards. For example, the avatar can become a football player improving their skills and winning trophies or a soldier earning equipment and winning battles.

Themes can be fully customised to best engage operators’ audiences and adapted to maximise value from sponsorship IP deals.

Lemke, a founder of two of Germany’s biggest esports teams in Mousesports and BIG, said: “Many brands spend a serious chunk of their marketing budget on licensing IP and SavageTech provides another channel to maximise value from those deals.

“Imagine your audience playing as real football stars or beloved characters.  Using SavageTech, companies can showcase real athletes, entertainers, or branded avatars, instantly enhancing engagement and immersion.

“The feedback we’ve received from clients and prospects made SKINS a product priority for us. Sportsbooks and Casinos are now able to fully customise the SavageTech widget to make sure it’s highly relevant to players and therefore an even stronger loyalty tool.

“SavageTech has been built to tackle a growing problem facing many igaming companies in that  Gen Y and Z customers find gambling boring. True gamification helps solve that problem and there is simply no cheaper way to retain valuable players, including VIPs.”

As part of Safer Gambling Week, the Malta Gaming Authority (MGA) has launched the first in a series of focus groups aimed at addressing problem gambling and its effects on Maltese communities.

Bringing together key stakeholders such as Caritas Malta, Aġenzija Sedqa, the OASI Foundation and the Responsible Gaming Foundation, the session explored a self-assessment tool that the Authority is currently developing, grounded in recent research and industry trends.

The self-assessment tool, which will be available both in English and in Maltese, will guide individuals through a set of questions to help them identify whether gambling is causing harm in their lives. Based on the user’s responses, the tool will provide personalised recommendations and direct them to appropriate support services.

With invaluable input from organisations experienced in supporting individuals affected by problem gambling, the tool will undergo further refinement to maximise its effectiveness and relevance.

Clinical Chair at Aġenzija Sedqa, Anna Maria Vella, hailed the focus group as a “welcome initiative” which brought together a multidisciplinary team of experts.

“Working together and not in silos is always beneficial. We learn from each other to be more effective.”

Louis Bellizzi, Secretary of Caritas’ Foundation for Victims of Usury, said: “The MGA is in a unique position to coordinate the national effort to help alleviate the scourge of gambling addictions.”

In recent years, the Authority has taken significant steps to promote safer gambling practices, ranging from regular supervisory reviews on responsible gambling to enforcing stricter regulations.

The MGA closely monitors operators’ implementation of behavioural monitoring systems, self-exclusion systems and responsible marketing practices.

With a focus on high-risk areas, the Authority is refining its supervisory approach to be more dynamic and data-driven, ensuring responsible gambling practices are maintained and continuously improved to protect players effectively.

The MGA’s efforts align closely with the European Gaming and Betting Association (EGBA)’s initiative to establish a unified European standard for identifying markers of harm. The MGA is actively engaged in this initiative, working closely with fellow regulators and industry experts to create a comprehensive standard aimed at early identification of behaviours indicative of problem gambling.

The Authority’s proactive involvement in such initiatives underscores its dedication to fostering a responsible and transparent gaming sector, both locally and across Europe.

Amusnet has entered into a partnership with the Netherlands operator Jacks.nl. This strategic alliance will enable the renowned provider to expand its footprint in the local gaming market by integrating its top-notch gaming solutions into Jacks.nl’s platform. By leveraging combined strengths, both companies aim to deliver an enhanced gaming experience that prioritizes player engagement and satisfaction.

“At Amusnet, we have always prioritized excellence in our offerings. Partnering with Jacks.nl enhances our market reach and aligns with our strategic objectives to deliver exceptional value to our partners. We are confident this collaboration will benefit both organizations and local players,” said Dimitri De Temmerman, Managing Director at Amusnet BNL.

“Jacks.nl stands as a premier destination for online casino enthusiasts in the Netherlands, offering a world-class gaming experience. From immersive live casino games to a wide variety of slots, Jacks.nl ensures a secure, entertaining, and unforgettable journey for every player. Our collaboration with leading game provider Amusnet further strengthens our platform, delivering innovative and high-quality games that elevate the gaming experience for our users,” commented Ayla Haverkamp, Casino Operational Manager at Jacks.nl.

On Jacks.nl’s platform, players can find some of the provider’s most popular games, such as Hot Deco, Secrets of Sherwood, 100 Power Hot, Vampire Bites, Shining Crown, Drops of Water, Cavemen and Dinosaurs, 40 Burning Hot, 7 & Crystals and many more.