The UK Government has been urged to restrict gambling advertising in Northern Ireland.

Members of the Stormont Assembly’s All Party Group on Reducing Harm Relating to Gambling have written to Lisa Nandy, Secretary of State for Culture, Media and Sport, asking her to act to protect the public in the region.

In a letter sent at the end of Safer Gambling Week, the MLAs, including the group’s chairman Philip McGuigan (Sinn Fein) and Robbie Butler (UUP), have asked Ms Nandy to bridge a gap around gambling advertising online.

They said Northern Ireland is an outlier in the UK in not having updated gambling legislation since the advent of the internet.

While gambling policy is devolved, MLAs are concerned there is not enough time remaining in the current Assembly mandate to be able to pass a new Bill.

The Irish Parliament recently passed legislation introducing tight restrictions on gambling marketing.

It includes a new Gambling Regulatory Authority of Ireland which has the power to set the times, places and events where gambling advertising can be broadcast, displayed or published.

In their letter to Ms Nandy, the MLAs write: “We urge you to use your existing powers under the Gambling Act 2005 to take immediate action on gambling advertising and promotion and protect people across these islands from further gambling-related harm.”

They pointed to a recent cross-border report by Maynooth University and Ulster University showing that young people across the island of Ireland are exposed to “extremely high levels of gambling marketing” through televised sports programmes and social media content.

“Northern Ireland now stands alone as the only jurisdiction on these islands without updated gambling legislation since the advent of the internet,” they wrote.

“Unfortunately, our Executive does not have sufficient legislative time in the current Assembly mandate to take forward a Gambling Bill.

“This leaves our population here (who already experience the highest levels of gambling-related harm across these islands) highly vulnerable.”

“While remote gambling operators licensed by the Gambling Commission can freely advertise in Northern Ireland, as online and broadcast advertising is a reserved matter, our population is afforded no protection by the regulator.

“However, you have the power under existing laws to prevent our children from being bombarded with gambling related marketing during major sports broadcasts, such as Premier League matches, and prevent those already experiencing gambling harms from being targeted by gambling companies on social media.

“Introducing restrictions similar to those in Ireland would have a profound benefit for Northern Ireland, Britain and Ireland, where British TV is widely watched.”

“We urge you to use your existing powers to take immediate action to restrict the promotion of gambling in the UK and reduce the harm caused by gambling across these islands.”

A spokesperson for the Department for Culture, Media and Sport indicated they would respond to the letter from the MLAs in due course.

The Chamber of Deputies of Argentina will debate a federal measure on Wednesday, 27 November, to ban all gambling advertising and sponsorships.

The debate has been expedited after five opposition blocs in Congress united behind the proposal, which aims to prohibit any form of advertising or sponsorship promoting gaming and betting companies.

Civic Committees, tasked with creating a federal framework to address gambling-related harm and pathological behaviour, strongly support the measure. Committees on Addiction Prevention, Social Action, Communications, Criminal Legislation and Families and Youth are finalising policies for a federal bill on gambling protections. The proposed law would supersede existing state regulations.

Strengthening protections for minors is at the heart of the committees’ efforts. This summer, Jorge Macri, Chief Governor of Buenos Aires, banned new gambling licenses after reports revealed that 34% of minors in the city had gambled by bypassing adult verification checks.

The bill proposes strict rules on gambling promotion, including:

• Banning betting company logos on sports jerseys.

• Prohibiting advertisements in digital and traditional media.

• Eliminating welcome bonuses on online gambling platforms.

• Restricting payment methods, such as banning credit systems and social assistance cards for gambling transactions.

The proposal has drawn support from diverse political groups, including Unión por la Patria, Encuentro Federal, the Civic Coalition and left-wing factions. However, the ruling coalition, which includes PRO, La Libertad Avanza and parts of the UCR, advocates for a more lenient approach that would allow sponsorships to continue.

The minority opinion pushes for a broader ban on all forms of gambling advertising and sponsorships, though it lacks detailed guidelines.

Lawmakers face a deadline of 30 November, when a three-month recess begins. They aim to ensure the measure is debated and voted on before the recess.

Growing regional fragmentation, the emergence of new legal frameworks, and the rising importance of sustainability and social responsibility are reshaping the regulatory landscape in the iGaming industry for 2025. Recognising the critical role regulation plays in the sector’s future, SOFTSWISS, a global tech expert with over 15 years of experience, has highlighted these trends in its latest report.

The SOFTSWISS team identifies the evolving regulatory environment as one of the key challenges and opportunities for operators and suppliers in the coming year. As global markets, including untapped regions, adopt stricter compliance measures, the ability to adapt and innovate within these frameworks is becoming a decisive factor for success.

The recent iGaming Trends 2025 Report from SOFTSWISS delves deeper into these transformations, exploring the impact of heightened regulation on industry dynamics. Key trends in the regulatory sphere include:

Regional Fragmentation:

During the research, industry experts were asked to rate the current legal environment in iGaming on a scale of 1 to 10. The average score was 6.1. While this indicates the environment is generally functional, it also suggests considerable room for improvement.

At the same time, compliance requirements are becoming increasingly fragmented, with countries implementing diverse rules regarding taxation, advertising, and player protection. To overcome this challenge, companies must demonstrate agility in adapting to localised demands effectively.

Emerging Markets:

As regions like Latin America, Asia, and Africa introduce formal regulatory structures, operators have unique opportunities to establish a foothold in these high-growth markets. However, navigating these emerging regulations will be essential for long-term success.

Max Trafimovich, CCO at SOFTSWISS, comments: “The key to identifying the right markets goes beyond upfront costs or immediate profitability. True capital lies in market knowledge, operational flexibility, and the ability to build meaningful partnerships. These are the assets that lead to sustainable growth and the most promising opportunities.”

Sustainability in Compliance:

Sustainability and social responsibility are becoming integral to regulation. Governments are focusing on ensuring fairness, preventing problem gambling, and increasing transparency in licensing.

This shift drives up operators’ costs and raises the bar for trust. Compliance is no longer just about meeting minimum standards; it is about building businesses that players, regulators, and investors can trust over the long term.

The iGaming Trends 2025 Report comprehensively analyses the industry’s most important directions for the year ahead. From the convergence of AI and cybersecurity to evolving marketing strategies and business development trends, the report is a must-read for anyone shaping the future of iGaming.

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.