Latest News
Sportradar Launches Gen AI Audio Advertising for Sportsbook and Casino Operators

Sportradar announced the launch of generative AI (gen AI) audio, a new feature within its ad:s multi-channel marketing service. The tool leverages the power of gen AI integrated with Sportradar’s live data, to automate the creation of personalized, real-time audio adverts for sportsbook and casino operators across one of the fastest growing digital marketing channels globally.
Ad:s gen AI audio provides operators with a ready-to-use audio marketing solution, allowing them to generate creative content during key sporting and gaming moments to efficiently scale advertising efforts into podcast streaming services and internet radio networks. Sportradar’s industry-leading technology automatically creates customised and dynamic adverts – featuring live-data to update odds, jackpots, and upcoming events— to increase brand awareness, uplift purchase intent and increase the likelihood of customer acquisition.
AI-generated audio adverts are the latest addition to Sportradar’s comprehensive, industry-leading, end-to-end marketing services, driving brand awareness, acquisition and retention across channels including programmatic display, video, audio, digital-out-of-home (DOOH), paid social media, paid search, sponsorships and affiliate marketing.
Niki Beier, SVP Marketing Services, said: “Sports fans and bettors are increasingly consuming audio content, with listenership increasing by over 1000% in the past seven years1. To deliver maximum marketing efficiency, we’re providing a sophisticated yet simple-to-use solution to sportsbook and casino operators. Through our gen AI technology, we’re making it easy for clients to integrate audio adverts into their acquisition and branding campaigns, to reach more customers with real-time relevant audio messages, without the need for creative teams or a high production budget.”
-
Africa6 days ago
Tanzania Gaming Board Warns Families About Risks Posed by Betting on PlayStation Games
-
Latest News7 days ago
Best 25 Crypto Gambling Sites & Casinos for South Korea 2025 Picks
-
Latest News6 days ago
Best Online Casinos in Europe for 2025 – Top 10 European Casino Sites For Real Money
-
Latest News7 days ago
Best Crypto Casinos in Europe: Top 10 EU Crypto Casino Sites With Exclusive Bonuses – Latest Update
-
Gambling in the USA7 days ago
Gaming Americas Weekly Roundup – August 11-17
-
Africa6 days ago
Ghana Gaming Commission Introduces Mandatory Biometric Verification
-
Asia6 days ago
Indian Gaming Industry Expresses Concern About Proposed Online Gaming Bill
-
Latest News7 days ago
SOFTSWISS Releases 19-in-1 Market Overview: iGaming in Latin America