Vixio, a leading provider of regulatory intelligence solutions, today announced that Christian Erlandson has been appointed as Chair of the board. Effective immediately, Erlandson succeeds Gehan Talwatte, who served as Chair for the past two years. He brings a wealth of experience in executive leadership, strategy and innovation, making him a valuable addition to the company as it continues to pursue growth and long-term success.

“I am honoured to join Vixio as Chair and excited to contribute to the company’s continued success and growth,” said Christian Erlandson. “Vixio’s commitment to the RegTech space, combined with its innovative AI-driven platform that enhances data insights and streamlines workflows, positions the company as a leader in regulatory intelligence. I look forward to helping steer Vixio through this exciting period of innovation and expansion, delivering impactful solutions for our customers, future customers, and employees alike.”

Christian Erlandson brings over 30 years of senior leadership experience in the data and analytics sector, with a proven track record of driving growth and innovation. He has played key roles in high-growth companies and held prominent leadership positions, including CEO of Dun & Bradstreet UK, Managing Director at Thomson Reuters, Chief Commercial Officer at GfK, and CEO of Automotive Transformation Group. Throughout his career, Christian has led successful digital transformations, spearheaded product development initiatives, built high-performing teams, and leveraged data-driven insights to deliver exceptional results for clients.

Erlandson continues to serve as an advisor to Spotlio and currently holds the position of CEO at TNW (a Financial Times Company), reporting to the Financial Times Board. As a seasoned entrepreneur and CEO, Christian has a proven track record of driving transformational change in both scale-ups and well-established blue-chip organisations.

“We are delighted to welcome Christian to Vixio, and extend a heartfelt thanks to Gehan for his invaluable contributions to support Vixio’s expansion over the past two years,” says Mike Woolfrey, CEO Vixio. “Christian’s extensive leadership experience, strategic vision, and commitment to fostering innovation will be instrumental as we continue to strengthen our position as a leader in the RegTech market.”

Vixio was acquired in December 2022 by Perwyn, a European private equity investor, to enhance and increase the product offering and geographic coverage whilst maintaining and enhancing its leading reputation as the go to provider for regulatory intelligence in both the payments and gambling market. In his new role as Chair at Vixio, Erlandson’s industry experience and leadership will support Vixio’s continued growth in the payments and space with new products being brought to market to deepen its existing portfolio, as well as its expansion into the wider financial services industry and into new territories.

“Christian’s exceptional track record of driving growth and delivering value to stakeholders makes him the perfect leader to guide Vixio into its next phase of success,” says Gurinder Sunner, Partner at Perwyn. “We are confident his leadership will strategically position the company for continued growth in payments and gambling, as well as long-term success as we expand further into financial services. I look forward to the exciting opportunities that lie ahead under his chairship.”

Christian’s appointment comes at the perfect time as the business cements its position as an award-winning leader in the RegTech space.

Paddy Power deploys Amino H200 and Orchestrate in 500+ locations to display   low-latency video, virtual games and customer information across UK and Ireland

Amino, a leading provider of enterprise video and digital signage solutions, today announces the deployment of its Amino H200 4K media player and Orchestrate remote device management platform across over 500+ locations in the UK and Ireland for Paddy Power, a sports betting and gaming division of Flutter Entertainment. Amino’s versatile solution dynamically displays multiple low latency video streams as well as live odds and pricing details within each store.

Paddy Power has migrated both satellite video content delivery and legacy customer information systems, which previously ran on PCs and servers, to a single commercial-grade system with purpose-built hardware and management systems. Amino’s H200 media player now displays low latency live sporting events and virtual sports betting, as well as information for live odds and pricing details across the entire Paddy Power estate. Amino’s Orchestrate cloud-based device management system enables staff to effortlessly provision new devices as well as schedule, update, diagnose and control installed devices remotely.

By enabling Paddy Power to migrate video content delivery from satellite to IP and replace expensive PCs and servers, the H200-Orchestrate solution has resulted in significant cost savings as well as operational efficiencies. Its power-over-Ethernet (PoE) capability has also enabled single-cable installation and supported “out of sight” operation.

“The H200-Orchestrate solution from Amino checked all the boxes for us,” said Colm Codd, Head of Technology – Retail at Paddy Power. “Not only did Amino provide us with the hardware, but by using their powerful Orchestrate management platform and the expertise of Amino’s support team, we were able to deploy this cutting-edge solution faster and more efficiently than we anticipated, while generating genuine cost savings. We can now centrally manage all our in-store display configurations and applications to ensure that content is up to date, relevant and complies with regional regulations. We also believe that the enhanced retail experience we have created will lead to increased satisfaction for our customers.”

“The real-time, low-latency requirements of today’s betting shops are critical as expectations of the betting experience have skyrocketed over the last several years,” added Mark Carlisle, CEO of Amino. “Our low latency enterprise video and digital signage solutions are ideal for companies like Paddy Power because they provide a competitive advantage when every second counts. We are proud to help Paddy Power significantly enhance its customer experience.”

Amino’s powerful Orchestrate player management solution was recently named a finalist in the prestigious AV Awards 2024 in the Digital Signage Technology of the Year category.

The iGaming industry is advancing at breakneck speed, driven by technological innovation and evolving player expectations. Itai Zak, Executive Director of iGaming at Digicode, emphasizes the importance of bridging client aspirations with customized business solutions. Key trends shaping the future of iGaming include live dealer games, blockchain integration, artificial intelligence (AI) and machine learning (ML), enhanced personalization, and shifting regulatory environments. Let’s delve into how these trends influence the industry, presenting new opportunities while paving the way for future growth.

A Closer Look at Emerging Trends

• Live Dealer Games

Live dealer games are revolutionizing the online gaming experience, blending the best aspects of land-based casinos with the convenience of virtual gaming. Players can now engage with real-life dealers via high-definition video streams, enhancing the social component of online gambling. This bridge between physical and virtual casinos introduces interactive features like live chat and immersive gameplay. Industry leaders like Evolution Gaming and NetEnt are setting new standards in player engagement with innovative game formats and top-tier studio setups, redefining the realism and appeal of live gaming.

• Blockchain and Cryptocurrency Integration

Blockchain technology is transforming iGaming by offering unparalleled transparency and security. With blockchain’s ability to enable provably fair gaming, players can verify that each round is fair via an immutable ledger. Cryptocurrencies like Bitcoin and Ethereum facilitate faster, more secure transactions, catering to tech-savvy players who value privacy. Platforms like Bitcasino.io are leading the way, leveraging blockchain to ensure fairness and seamless payments. However, the rise of blockchain also attracts regulatory attention, requiring operators to balance innovation with compliance as governments navigate this new technology.

• Artificial Intelligence and Machine Learning

AI and ML are instrumental in enhancing player experience and operational efficiency. AI algorithms analyze player behavior in real-time, offering personalized game recommendations and promotions. Additionally, AI-powered chatbots provide instant customer support, improving user satisfaction. AI-driven predictive analytics also help operators fine-tune marketing strategies based on player preferences. Companies like Bet365 are already using these technologies to stay ahead of the competition, offering more personalized and efficient gaming experiences.

• Richer Personalization and Engagement

Personalization has become crucial for iGaming operators looking to boost player satisfaction and retention. By leveraging data analytics, companies can offer tailored game recommendations, dynamic bonuses, and individualized promotional offers. This level of engagement enhances the player experience and strengthens loyalty. Industry pioneers like DraftKings and FanDuel push the envelope by offering highly customized features, such as personalized fantasy sports leagues and bespoke betting options.

• Regulatory Changes and Market Expansion

The constantly evolving regulatory landscape offers both challenges and opportunities for iGaming operators. As more regions legalize various forms of online gambling, companies gain access to new markets. With their large populations and increasing internet penetration, emerging markets like Brazil and Nigeria represent lucrative opportunities. However, navigating the diverse regulations in these markets requires agility and strict compliance with local laws to succeed.

• Enhanced Payment Solutions

With digital transactions becoming the norm, the demand for fast, secure, and flexible payment methods is skyrocketing. From digital wallets to instant banking and cryptocurrencies, players expect payment solutions that offer convenience and security. This growing demand is driving innovation in payment processing, giving operators more opportunities to streamline the transaction process while building trust with users.

Future Implications

The Expanding Role of AI and Blockchain

AI and blockchain are not just current trends, but they are poised to play an even more significant role in iGaming’s future. As AI technology evolves, more sophisticated algorithms will emerge, enabling real-time adaptation to player behavior and preferences. Blockchain’s application may extend beyond transparency and security, transforming game mechanics and player interactions potentially redefining how games are designed and played.

Shifting Player Preferences

Player expectations will continue to evolve toward immersive, interactive experiences. As Virtual Reality (VR) and Augmented Reality (AR) become more mainstream, they will significantly influence the future of iGaming. Players will demand more engaging, lifelike environments, pushing the industry to create innovative game formats and features that offer deeper immersion and entertainment value.

Regulatory Developments

The regulatory environment will continue to evolve, and iGaming operators must stay agile to navigate future changes. New regulations may increasingly emphasize responsible gaming and player protection, influencing platform design and operational practices. A more harmonized regulatory framework across jurisdictions could provide stability while requiring operators to prioritize compliance.

Integrating Emerging Technologies

Technologies like 5G and edge computing are set to revolutionize iGaming by enabling faster, more reliable connectivity. This will allow for more complex game designs and real-time player interactions, opening new avenues for innovative gaming experiences. As these technologies mature, operators will have greater opportunities to differentiate their offerings. The potential of these emerging technologies to revolutionize iGaming is truly exciting and promising for the industry’s future.

Final Thoughts

The iGaming industry is on the cusp of significant transformations, driven by technological advancements and shifting player demands. Innovations like live dealer games, blockchain integration, AI, ML, and enhanced personalization are just the beginning. As the industry evolves, staying ahead of these trends will be critical for operators looking to thrive in an increasingly dynamic environment.

At Digicode, we are constantly exploring new technologies and refining our solutions to meet the evolving needs of our clients. Our focus on adaptability and foresight ensures that our clients are not just keeping pace with the industry—they’re leading it.