Central Europe
LeoVegas launches sportsbook in Germany and strengthens the foothold in the market

LeoVegas Group has launched its sportsbook offering in the growing German market, in addition to its popular virtual slot machines vertical. Following the gaming license granted last year, the Group introduced virtual slot machines on LeoVegas.de in one of Europeâs largest igaming markets. The new sportsbook offering will be available across all sixteen German states, strengthening the foothold in Germany. A nationwide marketing campaign will launch in December to celebrate thrill seeking adventures in everyday life.
LeoVegas Group has launched its sportsbook vertical on the popular brand LeoVegas.de. In recent years, the German igaming market has grown into one of Europeâs largest, with approximately 30 licensed betting sites now operating in the country. This new offering is set to draw sports fans from all sixteen German states, further expanding the brandâs customer base. Until now, LeoVegas Group has only offered virtual slot machines in Germany, following the gaming license granted last year. In conjunction with the sportsbook launch, a nationwide marketing campaign titled âThrill Seekerâ will premiere across channels such as TV, programmatic, and affiliates. The campaign will humorously showcase how to add excitement and unexpected twists to the monotony of everyday life.
Gustaf Hagman, CEO at LeoVegas Group, said âLaunching our sportsbook offering in Germany is a very exciting step for LeoVegas Group as we continue to grow and strengthen our foothold. Germany is one of Europeâs great sports powerhouses, and we are confident players will enjoy LeoVegas.de as a one-stop-shop for the greatest igaming experience.â
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