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Playson spreads festive charm with launch of Merry Money Month Christmas campaign

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Playson spreads festive charm with launch of Merry Money Month Christmas campaign
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Playson, the accomplished digital entertainment supplier, has launched its biggest-ever Christmas takeover, offering players more ways to win before the end of the year.

The Merry Money Month promotion will run alongside Playson’s Non-Stops Drops and Races 6KK, boasting a mammoth €1,000,000 prize pool across every day of December, exclusively featuring the studio’s trio of festive releases, Jingle Coins: Hold and Win, Merry Giftmas: Hold and Win, and 25 Cookies: Hit the Bonus, which offers the player-favourite series’ largest gamefield to date.

A collection of dynamic activations will give operator partners to appeal across all player segments, with three VIP tournaments awarding up to €250,000.

The ever-popular Daily Short Races, a mainstay for Playson’s network campaigns, will also run throughout Merry Money Month, offering players fresh chances to win €25,000 each day courtesy of resetting leaderboards, which have the power to strengthen player retention and acquisition levels.

The latest launch from Playson underlines the studio’s ambitions to deliver more for partners and players via innovative and captivating promotions, in addition to its industry renowned slots portfolio.

Michael Tadross at Playson, said: “We are delighted to launch our final network promotion of the year, concluding 2024 in style with a thrilling series of tournaments and races for players to enjoy across our highly anticipated Christmas releases.

“At Playson, delivering more through constant innovation is our core goal and we are confident Merry Money Month, incorporating a stunning total €1,000,000 prize pool across 13,500 prizes, will allow our players to enjoy the festive season in a unique way.”

Compliance Updates

Change in the Swedish Gaming Authority’s Regulations Regarding Match-fixing

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Due to the fact that an obligation has been introduced in the gambling regulation for license holders to continuously report suspected match-fixing to the Gambling Inspectorate, the authority has decided to suspend the requirements in the regulations that license holders must report such suspicions to the authority annually. In connection with this, the title of the regulation has also been given a new wording.

The changes relate to the Swedish Gambling Authority’s regulations and general advice (SIFS 2020:2) on restrictions and prohibitions on certain betting to counter manipulation of results (including match fixing) in sports and reporting of suspected manipulation.

The changes will enter into force on 1 January 2025.

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Latest News

Betfair to Sponsor New Year’s Day and Festival Trials Day at Cheltenham

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Betfair will be back at Cheltenham racecourse as a sponsor for two days of top class horse racing in the New Year.

Punters can enjoy a thrilling line-up of Betfair-sponsored races at Cheltenham’s New Year’s Day meeting and Festival Trials Day on 25 January.

On New Year’s Day, Betfair will partner with Cheltenham for The Betfair Handicap Steeple Chase (Class 2), The Betfair Exchange Handicap Chase (Class 1) (Premier Handicap) and The best odds on the Betfair Exchange Handicap Hurdle Race (Class 2).

On Saturday 25 January, for Festival Trials Day, Betfair will sponsor The Betfair Exchange Handicap Steeple Chase (Class 1) (Premier Handicap) and The Betfair Cotswold Steeple Chase (Class 1) (Grade 2).

The latter race is the feature race of Festival Trials Day. It boasts a rich history, producing fantastic renewals over the years with strong winners such as Neptune Collonges, Frodon, and 2024 winner Capodanno for the Willie Mullins team.

Both meetings will be fascinating in their own right but they will also set the stage for the drama and excitement of the 2025 Cheltenham Festival.

Richard Hayward, Managing Director Betfair, said: “It’s great to see Betfair back sponsoring at the Home of Jump Racing. This sponsorship is part of our ongoing commitment to supporting the racing industry and adding these races to our existing portfolio helps us create a well-defined sponsorship story throughout the National Hunt season. Starting with the G1 Betfair Chase in November, we now have major racedays every month up to the Festival in March.”

Dan Glavin, Bookmaker Partnerships Manager for The Jockey Club, said: “It’s fantastic to have Betfair back at Cheltenham as the sponsor of these two racedays. Flutter has an ongoing commitment to racing and we’re delighted that they have continued to show their support with these popular fixtures.”

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Latest News

Playtech launches Live Casino with Veikkaus in Finland

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Playtech has announced the launch of Live Casino under its agreement with Veikkaus, the Finnish state-owned and monopoly operator.

Building upon their successful existing relationship, which encompasses online casino, online poker, retail VLT machines and a casino management system, Playtech was selected as Veikkaus’ first Live casino supplier, following a rigorous public procurement process.

Playtech and Veikkaus have now completed the integration and regulatory approval process of Playtech’s Live games, and following a successful launch, a first range of games are now available to Veikkaus’ players – with many more to be launched in the following months.

Playtech Live games include popular network games such as Mega Fire Blaze Roulette and game shows like Adventures Beyond Wonderland, Spin a Win, The Greatest Cards Show, as well as exclusive Blackjack and Roulette tables from a newly designed and Veikkaus branded studio. This modern studio features Finnish-speaking dealers who are representing Veikkaus brand values to their players, offering an authentic and engaging gaming experience.

Fredrik Sylvander, Commercial Director at Playtech, said: “We are thrilled to have completed the launch with Veikkaus, marking a significant milestone in our successful partnership. We take pride in supporting Veikkaus in delivering a premium live gaming experience through our state-of-the-art studio and exclusive game offerings. Leveraging our expertise and market knowledge, we have crafted a tailored Live offering that meets the needs of the Finnish market and provides an unparalleled gaming experience for Veikkaus’ customers. We are excited to have started this new chapter and to continue supporting Veikkaus in achieving their vision in Live casino.”

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