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Cure Leukaemia Recieve Over £350k in “Life-Changing” Support from Flutter

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The annual Flutter Charity Ball has raised over £282,000 to help fund potentially life-changing clinical trials for leading blood cancer charity, Cure Leukaemia.

In the run up to the huge event, Flutter, parent company for Sky Betting & Gaming, Betfair, Paddy Power & tombola raised over £75,000 – bringing the total amount raised for the charity to an extraordinary £357,000.

The money will go towards funding the recently launched ATICUS network, which costs £1 million per year to run and supports 15 centres or hospitals across the UK, including Leeds, Manchester and London.

For the first time, children living with blood cancer across the nation will have access to potentially lifesaving, innovative treatments through this national clinical trial infrastructure.

Hundreds gathered at a huge event at the Royal Armouries at New Dock Hall in Leeds last night, hosted by ITV Racing presenters Ed Chamberlin and Oli Bell.

Ed Chamberlin said: “I look forward to hosting the Flutter Charity Ball for Cure Leukaemia every year, not least because it’s a fun night, but also because I had my own brush with cancer in the past.

“At the time, I found myself next to a children’s ward where I watched kids undergo treatment first hand. Knowing funds raised could ultimately accelerate access to less harmful treatments for children puts the importance of the entire night into perspective.”

ATICUS Network Ambassador George Lineker, son of well-known former England footballer and Cure Leukaemia patron Gary Lineker OBE, added: “I was diagnosed with acute myeloid leukaemia as a two-month-old baby. I still cannot imagine how my family must have felt being told their child had a 10-20% chance of survival. But I was one of the lucky ones. Funds raised for Cure Leukaemia could ultimately help change the fate of so many who might otherwise not be as fortunate.”

James McLaughlin, CEO of Cure Leukaemia, added: “We are thrilled and deeply grateful for the incredible support shown at the Flutter Ball. The funds raised will make a profound impact on our mission to bring hope to the 250,000 people living with blood cancer in the UK. This generosity not only empowers groundbreaking research but also brings us closer to a future free from this devastating disease.”

To a backdrop of entertainment, including a darts competition against PDC World Darts tour professional Joe Cullen, guests dug deep after Jo and Jim Hawkridge put Flutter’s donation into perspective, sharing the story of their son Jude, who was diagnosed with Acute Lymphoblastic Leukaemia and ran out of options for treatment via the NHS.

“As a family, we support Cure Leukaemia because we need more trials. We need to get the trials that are available for adults and children. Without these trials my son would no longer be here.”

Steve Birch, Chief Commercial Officer for Sky Betting & Gaming and tombola, said: “The charity ball is always our biggest fundraising event, and every year our colleagues and partners never disappoint as they come together to raise money for well-deserving causes.

“I’ve visited the Christie Research Centre in Manchester, which is one of 15 centres that Cure Leukaemia support, and I saw myself the importance and impact that the money Flutter has raised over the last year makes. We are truly grateful for the generosity of attendees who collectively helped us to raise a great amount for Cure Leukaemia so they can continue their work to find a cure for blood cancer.”

The charity ball forms part of Flutter’s larger global pledge to Do More for its communities as part of its worldwide sustainability strategy, the Positive Impact Plan.

The goal of “Do More” is to improve the lives of 10 million people by 2030, which is made possible by Flutter’s scale and the collective passion of its colleagues.

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Renowned British creator ‘AngryGinge’ signed as Red Bull Player

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Today, Morgan ‘AngryGinge’ Burtwistle was announced as the newest Red Bull Player, following a special live stream from Red Bull Racing HQ earlier today.

Widely known for his online gaming content as one the UK’s biggest streamers, with 4.7 million followers across his social media channels, AngryGinge is a pioneer in football gaming culture, collaborating with global stars such as Wayne Rooney, Luke Littler, and Aitch previously.

The rise of football video games is transforming the traditional football scene, seamlessly weaving into the fabric of football culture and uniting fans across generations through a shared passion for the game.

AngryGinge has been essential to the cultural shift where 87% of gamers report that sports video games drive their interest in attending real-world matches, and 83% of sports gamers agree that sports video games are a good way to enhance the enjoyment of real-life sports content.

AngryGinge joins an elite roster of Red Bull talent, including reigning Formula 1 World Champion Max Verstappen, Brazilian footballing icon Neymar, and current Liverpool FC midfielder Dominik Szoboszlai.

I wanted to share more details on AngryGinge’s signing as a Red Bull Player in case it’s of interest to your readers:

  • Earlier today, streamer Morgan ‘AngryGinge’ Burtwistle was signed as the UK’s most recent Red Bull Player.
  • The announcement happened during a special livestream featuring exclusive content, including a behind-the-scenes look at Red Bull Racing’s Formula 1 Headquarters, and the prestigious Red Bull cap handed over by Red Bull Athlete and BMX star, Matt Jones.
  • His signing as a Red Bull Player reflects the growing popularity and influence of content creators, who are becoming household names alongside mainstream celebrities. In a recent Adidas campaign, he appeared with actor Barry Keoghan and England footballer Luke Shaw.
  • AngryGinge will join an impressive roster of British Red Bull Players, Rocket League professional player Joseph ‘noly’ Kidd, and Call of Duty: Warzone professional player Liam ‘Jukeyz’ James.
  • Following his signing as a Red Bull Player, AngryGinge said: “I’m buzzing to be joining as a Red Bull Player. Obviously it’s a massive brand, but it really does things differently to deliver amazing stuff with some of the biggest creators around the world. Can’t wait for the new content opportunities and events with the rest of the Red Bull team”

 

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Shaping the Future of iGaming: Key Trends and Regulatory Shifts Driving the Industry

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The iGaming industry is an industry that’s on the constant move-the innovative technologies coming every now and then, changing legislation and regulations and an ever-escalating approach toward customer experiences. In fact, when striving to capture new markets and meet the growth in demand among players, today’s operators turn increasingly toward advanced tools for personalization: AI, for blockchain-supported security of gaming environments.

Meanwhile, the new regulation is continuously changing – the landscape reflects regional priorities and global ones to foster fairness and responsible behavior. An entwining dynamic of regulatory and consumer demand for innovation thus occurs. We discuss here which trends shape the future of online gaming and analyze how recent regulatory modifications and partnerships will influence the prospects for the sector.

Emerging Trends Redefining the iGaming Landscape

The iGaming industry is embracing innovative technologies that create an engaging and immersive experience for players. AI and machine learning are at the forefront, with applications ranging from personalized gaming to fraud prevention. For example, AI tools analyze player behavior and offer personalized promotions, while also enhancing responsible gaming mechanisms.

According to SOFTSWISS research, gamification remains a core strategy that blends traditional gaming with social elements like tournaments or team competitions to attract a young, tech-savvy audience.

Another major trend is the move toward blockchain-based platforms. The latter have more extensive levels of transparency and security. These systems ensure this is a fair deal and allow for provably fair gaming models – a novelty that has been in the sights of both operators and players. Esports betting continues to rise, too, as several platforms integrate esports into their offerings to cut across a younger demographic and help further diversify revenue streams.

Navigating Regulatory Challenges and Opportunities

The regulatory environment for iGaming has become increasingly complicated as jurisdictions move to adapt to new challenges. In 2023, the regulation of Brazil’s iGaming market underlined the global trend toward structured governance.

This is further reflected in other regions, such as Europe, where stricter guidelines emerge to tackle data protection, player welfare and market integrity.

For instance, industry leaders say that local regulations in the emerging markets of Latin America and Asia-Pacific are both an opportunity and a challenge.

These markets may be in a position to show tremendous growth prospects, but certainly, compliance with various legal jurisdictions would be required. According to analysts, the harmonization of operational standards globally would facilitate easy market entries and ensure long-term sustainability.

This not only comes out in various reports about regulatory compliance, as is regularly highlighted on iGamingToday.com, among other places, but it underlines the need for rapid operator adaptation in the face of such changes. As the respective legal frameworks continue to mature and evolve, emphasis will continue to fall on responsible gambling, data privacy and anti-money laundering measures.

Technology at the Core: AI, Blockchain and Beyond

Technology is ever-evolving in the iGaming spaces. Interconnected to enhancing user experience, AI has applications involving real-time fraud detection and predictive analytics to generate changing odds in sports betting.

The place of blockchain has further been cemented, ensuring secured and transparent transactions. Remarkably, crypto gaming is catching up and a number of platforms are already accepting Bitcoin and Ethereum among their standard payment options.

In addition, 5G networks are improving the overall mobile gaming experience through low latency and better connectivity. Also, cloud game solutions, which enable people to access AAA-quality games without having equally high-end hardware, show development. Such democratization of game technologies is expected to increase player engagement and widen the reach for the industry.

The Role of Partnerships in a Competitive Market

Strategic partnerships are the bedrock for growth in the iGaming industry. From operators and technology providers to content developers, collaboration in the industry is leading to even more innovative gaming products. These alliances not only smoothen operations but also help companies enter new markets with localized solutions.

The competitive nature of the iGaming sector has also encouraged operators to collaborate with regulatory bodies for the development of fair and effective policies. These collaborations help engender confidence among players and regulators alike, which is important for long-term growth and stability.

This includes the extension of partnership beyond operational benefits to socially responsible initiatives in 2024. Thus, many operators collaborate with non-profits or advocacy groups seeking to raise the bar regarding responsible gaming, promoting industry perceptions among the general public.

The future of the iGaming industry is where technology, regulation and collaboration meet. As AI, blockchain and esports betting are on the rise, operators have to work in an increasingly changing regulatory environment while using strategic partnerships to stay competitive.

With the right balance between innovation and compliance, the sector is set for continued growth over the next few years. With the iGaming industry continuing to overcome such challenges as market fragmentation and player protection, it is in a better position to prosper while offering players safe, engaging and transparent gaming experiences.

The future will be one of adaptability and foresight as stakeholders work together to build an industry that meets technological developments and societal expectations.

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Summoners War X AppGallery Meetup 2024: Exclusive Insights with SWC Europe Cup Champions NEF, ISMOO and STARTIIK

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Summoners War X AppGallery Meetup 2024: Exclusive Insights with SWC Europe Cup Champions NEF, ISMOO and STARTIIK
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Summoners War, a popular mobile role-playing game, has captivated millions with its turn-based monster battles. Boasting over 220 million total downloads across platforms, Summoners War has cultivated a loyal and passionate fanbase.

To celebrate this dedicated community, the Summoners War X AppGallery Meetup 2024 in Hamburg on 30th November invites fans to engage in exciting activities and connect with the community, with top players NEF and ISMOO headlining this sold-out event. We caught up with NEF, ISMOO and STARTIIK, the top three winners of the SWC 2024 Europe Cup, to dive into their strategies, the influence of AppGallery, and the upcoming meetup.

 

What key strategies helped you win the Europe Cup and advance to the World Finals’ Semi-Finals match?

NEF: A lot of preparation involved strategizing with my friends and anticipating my opponents’ moves. Additionally, having favourable RNG in critical moments played a crucial role in my success.

 

What was your turning point in Summoners War that influenced you to start competing professionally?

NEF: Throughout my Summoners War journey, I have met so many incredible people who have really helped shape my experience and push me to grow. Watching ISMOO’s energetic performance on the big stage, gave me the motivation to chase my own dreams and got me to where I am today!

 

How does it feel to be part of the Summoners War X AppGallery Meetup 2024 and what are your thoughts on AppGallery’s Summoners War campaigns and offline events?

NEF: I am thrilled to be a part of meetup! Being involved in this vibrant community has been such a rewarding experience. I appreciate the variety of Summoners War campaigns that AppGallery offers, catering to all kinds of gamers, regardless of budget. Attending Gamescom last year was a phenomenal experience. The energy was electrifying, and it was amazing connecting with fellow gamers who share the same passion!

 

What key lessons from your past World Finals experiences have contributed to your success in reaching the World Finals’ Semi-Finals again?

ISMOO: Competing in past World Finals has been a crucial step towards my success in the Semi-Finals. It has taught me to stay composed and avoid costly misplays, even when the stakes are high. I have also learned to better analyse and adapt to opponents’ strategies, enabling me to make smarter decisions and perform more consistently under stress.

 

Reflecting on your 8-year journey, what key moments shaped your path in Summoners War?

ISMOO: One of the highlights was meeting all my in-game friends from Summoners War, including NEF, that I had only interacted with online. It was incredible to finally meet them in person and getting to know each other better!

Another unforgettable moment was competing in SWC World Finals 2022 in Korea. It was my first time traveling to Asia, and playing live on stage was such an exhilarating and surreal experience.

 

How does it feel to be part of the Summoners War X AppGallery Meetup 2024 and what are your thoughts on AppGallery’s Summoners War campaigns and offline events?

ISMOO: It feels amazing to be part of this meetup. Reconnecting with the community and meeting so many new people has been a blast! Incredibly grateful for the multiple events that AppGallery has hosted and invited me – It is truly an honour and excited for future events!

 

What key lessons helped you win second-place at the Europe Cup and advance to the World Finals’ Quarter-Finals match?

STARTIIK: I spent a year focusing on mastering drafts and learning which monsters counter certain meta picks. My Europe Cup preparation involved studying my opponents and analysing their playstyles. However, the World Finals demanded a completely different approach. Preparing for LADRILLO-OS was manageable while LEST’s unpredictability made it more challenging.

 

As a first-time Europe Cup player, what elements of your gameplay surprise opponents, and does their underestimation give you an edge?

STARTIIK: As a first-timer competitor on stage, many opponents underestimated me despite having experienced my strengths in previous matches. The real challenge lies in proving yourself as a worthy competitor who can handle pressure and deliver consistent results. My fast-paced cleaving strategy has always been my focus but the addition of Lora to my roster this year has strengthened my second-turn gameplay, allowing me to explore new strategies.

 

How has your AppGallery experience been, and how do its Summoners War campaigns and cashback benefits enhance your gameplay?

STARTIIK: My experience with AppGallery has been great! Installing it on my Android device was a breeze, and navigating the app is intuitive and straightforward. The enticing campaigns and cashback deals have been a great bonus, enabling me to grab some excellent discounts on in-game packs.

 

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