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Oddschecker to Recognise Leading Operators with ‘Oddschecker Endorsed’ Honours

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Oddschecker to Recognise Leading Operators with ‘Oddschecker Endorsed’ Honours
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Oddschecker, the UK’s leading betting comparison service and FairPlay Sports Media brand, has announced its ‘oddschecker endorsed’ service, which will see the best sportsbooks recognised in various categories, including ‘Most Popular Sportsbook’ and ‘Best Bet Builder’.

With over 55 million sessions per year in the UK alone, 100 million data updates per week, and with over 120 million prices live at any time, oddschecker are uniquely positioned to provide insight and authority within the market, which has now been formalised as this new service.

Oddschecker’s endorsements will utilise its site traffic and betting activity metrics, alongside user opinion from their large, hyper-engaged betting audience to arrive at the final list of winners, which will be announced in January 2025.

Launched specifically by oddschecker to objectively recognise the best-of-the-best in a dynamic, competitive marketplace, the campaign will be renewed annually with winners and partners given feedback on how they’ve performed against a variety of metrics relevant to each category.

Winners will be able to license the ‘oddschecker endorsed’ branding across their media assets for the coming twelve months. Similar branding partnerships already using the ‘oddschecker verified’ stamp, as leveraged by the likes of William Hill and Sky Bet, have proven to drive increased customer trust and engagement in crowded marketing environments, while also delivering brand claim integrity boosts through alignment with one of the UK’s most trusted betting brands.

Andrew Bramley, Commercial Director at FairPlay Sports Media, said: “Brand recognition and trust go a long way in sports betting, but with ‘oddschecker endorsed’ we wanted to go beyond just perception and deliver an objective look at the best offerings in the market across several key competitive categories for bookmakers.

“We’re digging deep into the data to work out who is proving to be the leading sportsbooks across different sports and core metrics, from best racing product to best safer gambling tools. We’re excited to share our findings in the new year, with several big names and challenger brands set to be recognised and rewarded for giving quality betting experiences to UK bettors.”

The full list of categories that will receive ‘oddschecker endorsed’ status are as follows:

–          Best Bet Builder

–          Best In-Play Product

–          Best Safer Gambling Tools

–          Best Free To Play Game

–          Best Football Product

–          Best Horse Racing Product

–          Best Politics Bookmaker

–          Most Generous Bookmaker

–          Best New Promotion

–          Best New Bookmaker

–          Rising Star – Football

–          Rising Star – Horse Racing

–          Most Popular Sportsbook

Compliance Updates

Change in the Swedish Gaming Authority’s Regulations Regarding Match-fixing

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Due to the fact that an obligation has been introduced in the gambling regulation for license holders to continuously report suspected match-fixing to the Gambling Inspectorate, the authority has decided to suspend the requirements in the regulations that license holders must report such suspicions to the authority annually. In connection with this, the title of the regulation has also been given a new wording.

The changes relate to the Swedish Gambling Authority’s regulations and general advice (SIFS 2020:2) on restrictions and prohibitions on certain betting to counter manipulation of results (including match fixing) in sports and reporting of suspected manipulation.

The changes will enter into force on 1 January 2025.

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Betfair to Sponsor New Year’s Day and Festival Trials Day at Cheltenham

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Betfair will be back at Cheltenham racecourse as a sponsor for two days of top class horse racing in the New Year.

Punters can enjoy a thrilling line-up of Betfair-sponsored races at Cheltenham’s New Year’s Day meeting and Festival Trials Day on 25 January.

On New Year’s Day, Betfair will partner with Cheltenham for The Betfair Handicap Steeple Chase (Class 2), The Betfair Exchange Handicap Chase (Class 1) (Premier Handicap) and The best odds on the Betfair Exchange Handicap Hurdle Race (Class 2).

On Saturday 25 January, for Festival Trials Day, Betfair will sponsor The Betfair Exchange Handicap Steeple Chase (Class 1) (Premier Handicap) and The Betfair Cotswold Steeple Chase (Class 1) (Grade 2).

The latter race is the feature race of Festival Trials Day. It boasts a rich history, producing fantastic renewals over the years with strong winners such as Neptune Collonges, Frodon, and 2024 winner Capodanno for the Willie Mullins team.

Both meetings will be fascinating in their own right but they will also set the stage for the drama and excitement of the 2025 Cheltenham Festival.

Richard Hayward, Managing Director Betfair, said: “It’s great to see Betfair back sponsoring at the Home of Jump Racing. This sponsorship is part of our ongoing commitment to supporting the racing industry and adding these races to our existing portfolio helps us create a well-defined sponsorship story throughout the National Hunt season. Starting with the G1 Betfair Chase in November, we now have major racedays every month up to the Festival in March.”

Dan Glavin, Bookmaker Partnerships Manager for The Jockey Club, said: “It’s fantastic to have Betfair back at Cheltenham as the sponsor of these two racedays. Flutter has an ongoing commitment to racing and we’re delighted that they have continued to show their support with these popular fixtures.”

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Playtech launches Live Casino with Veikkaus in Finland

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Playtech has announced the launch of Live Casino under its agreement with Veikkaus, the Finnish state-owned and monopoly operator.

Building upon their successful existing relationship, which encompasses online casino, online poker, retail VLT machines and a casino management system, Playtech was selected as Veikkaus’ first Live casino supplier, following a rigorous public procurement process.

Playtech and Veikkaus have now completed the integration and regulatory approval process of Playtech’s Live games, and following a successful launch, a first range of games are now available to Veikkaus’ players – with many more to be launched in the following months.

Playtech Live games include popular network games such as Mega Fire Blaze Roulette and game shows like Adventures Beyond Wonderland, Spin a Win, The Greatest Cards Show, as well as exclusive Blackjack and Roulette tables from a newly designed and Veikkaus branded studio. This modern studio features Finnish-speaking dealers who are representing Veikkaus brand values to their players, offering an authentic and engaging gaming experience.

Fredrik Sylvander, Commercial Director at Playtech, said: “We are thrilled to have completed the launch with Veikkaus, marking a significant milestone in our successful partnership. We take pride in supporting Veikkaus in delivering a premium live gaming experience through our state-of-the-art studio and exclusive game offerings. Leveraging our expertise and market knowledge, we have crafted a tailored Live offering that meets the needs of the Finnish market and provides an unparalleled gaming experience for Veikkaus’ customers. We are excited to have started this new chapter and to continue supporting Veikkaus in achieving their vision in Live casino.”

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