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Casino Guru’s Gamalyze Campaign Achieves Record Engagement in SGW24

Published

2 months ago

December 3, 2024

George Miller

Casino Guru’s Gamalyze Campaign Achieves Record Engagement in SGW24

Reading Time: 2 minutes

Casino Guru, the leading online casino database and advocate for responsible gambling, has achieved remarkable success with the latest iteration of its campaign promoting the Gamalyze self-assessment game. Conducted in partnership with Mindway AI, this initiative coincided with Safer Gambling Week 2024 (SGW24) and established new benchmarks for player protection and engagement.

This year’s campaign introduced a series of improvements on the previous edition, including a prominent widget on

Casino Guru’s homepage, also available across different website sections.

The improved visibility and outreach efforts for the campaign have paid off, resulting in an impressive 10,479 visitors who launched the game throughout the campaign.

Out of these, 7,116 games were completed, reflecting a strong engagement rate among participants. This represents a more than 500% increase from the previous year and demonstrates Casino Guru and Mindway AI’s ability to exact changes that drive specific results.

Casino Guru’s Head of Sustainable & Safer Gambling, Šimon Vincze, expressed his enthusiasm about the results:

“We are thrilled to see such positive outcomes from this year’s campaign. The improvements we made, together with Mindway AI, clearly resonated with players. Our aim was to make the Gamalyze self-assessment game more accessible but also attractive in the eyes of players, and these numbers show that we’ve succeeded. This campaign has brought us closer to our mission of empowering players to understand and manage their gambling habits better.”

The Gamalyze game offers players a chance to better understand their gambling behaviors in a fun, interactive, and importantly – anonymous manner. Developed by Mindway AI, the self-assessment tool provides detailed feedback on various behavioral markers, such as how individuals respond to rewards and losses, what their risk-taking tendencies are, and more.

By encouraging self-awareness, the initiative seeks to promote safer gambling practices in a creative way that engages the community and equips individuals with the means to stay safe.

The results of this year’s campaign not only demonstrate the growing importance of such tools in fostering responsible gambling but also highlight the impact of collaborative efforts within the industry. With over 10,000 players engaging with Gamalyze, Casino Guru and Mindway AI continue to lead the charge toward a safer gambling environment.

The duo will provide deeper analytics and qualitative data from the campaign to help boost awareness of risk-assessment in gambling in the upcoming weeks.

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George Miller

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.