PartnerMatrix, a premier affiliate and agent management software provider, and Momentoom, a fast-growing and successful iGaming solution provider are excited to announce their partnership.

This collaboration introduces PartnerMatrix agent system software integration into Momentoom’s advanced platform offering, delivering innovative tools and enhanced functionality to operators worldwide.

The partnership brings together the strengths of two dynamic companies. Momentoom’s flexible Turnkey and API solutions, designed to meet the diverse needs of operators globally, now incorporate PartnerMatrix’s industry-leading agent management tools. Operators will benefit from improved network management, real-time performance tracking, and optimized player acquisition strategies, creating a seamless and scalable environment for growth.

PartnerMatrix agent system software is renowned for its ability to simplify and enhance the management of affiliate and agent networks. Its intuitive features allow operators to monitor campaign success, manage commissions, and effectively expand their market reach. The integration reflects both companies’ dedication to innovation and their shared commitment to helping operators achieve sustainable growth.

Vahe Khalatyan, CEO of PartnerMatrix, commented: “Momentoom is a fast-growing name in iGaming, providing truly targeted solutions for the market. PartnerMatrix will proudly cover agent management solutions, ensuring the most updated and cutting-edge agent tools for Momentoom’s audience. The agent market and networks are growing rapidly, and this partnership will surely bring an extra focus to the topic, with big potential in many regions worldwide.”

Artyom Dovlatyan, CPO of Momentoom, said: “The integration of PartnerMatrix agent system into our platform is an exciting milestone for Momentoom. This collaboration reinforces our commitment to delivering operator-centric solutions that drive efficiency and growth. PartnerMatrix’s expertise in agent and affiliate management aligns perfectly with our mission to empower operators in the iGaming industry.”

Together, the companies aim to equip operators with the tools they need to succeed in a competitive market.

Gentoo Media Inc., now solely an affiliate-focused business, reports record high revenues for the 15th consecutive quarter

Gentoo Media Inc. presents its Q3 2024 financial report, with record-high revenue of EUR 30.4 million, up 35% year-over-year, marking the 15th consecutive quarter of growth. During the quarter, the company completed the spin-off of its Platform & Sportsbook division and formally rebranded from Gaming Innovation Group Inc. to Gentoo Media.

Q3 highlights

• Gentoo Media reported all-time high revenues of € 30.4m, up 35% YoY, of which 12% organic growth.
• EBITDA before special items reached €14.6m, with an EBITDA margin of 48%.
• EBITDA after special items increased by 36% to €14.0m, with an EBITDA margin of 46% (46%).
• EBIT reached €10.0m, with a margin of 33% (32%).
• Focus on higher-value markets continued in Q3. Value of deposits increased 36% for the player base, while player intake reached 112,000, down 2% YoY.
• Gentoo Media is now purely an affiliate-focused business after distribution of the Platform & Sportsbook division to shareholders on 30 September 2024.
• Cash flow from operations will improve post-split, expanding capital allocation options moving forward
• Gentoo Media is now better positioned to deliver meaningful returns and create substantial value for our investors.

Investor presentation and webcast

CEO of Gentoo Media, Jonas Warrer, will host a presentation of the Q3 2024 results via livestream at 09:00 CET today.

The presentation will be followed by a Q&A-session, and investors, analysts and journalists are welcome to participate. The presentation will be given in English.

We sit down with Adam Rowley, Managing Director at RavenTrack, to understand why data, tracking and optimisation are key to a successful affiliate program

Your tagline is “win at performance marketing”. Tell us more about how you help operators maximise their partnerships with affiliates.

It is indeed. RavenTrack is a powerful affiliate tracking solution that allows operators to track, optimise and grow through their affiliate programs. Our proprietary solution offers an advanced affiliate tracking platform built by iGaming experts – this ensures it meets the unique demands of the industry, including the need to withstand the pace and complexity of affiliate marketing in the online sports betting and casino space. RavenTrack has also been designed to be flexible and customisable so that it can be adapted to individual client requirements. This combination of qualities has seen us become the go-to affiliate software tracking provider for more than 150 brands across the world, brands that are winning at performance marketing with the support of RavenTrack.

Why is tracking so important to the ultimate success of an affiliate program?

Tracking is the glue that holds marketing and sales together in the online arena. But effective tracking requires a platform that delivers reliability, accuracy and a seamless UX so that users can easily dig into the data and generate valuable insights. Speed and reliability are crucial so that operators don’t miss a single click or conversion. To track data effectively, operators (and their affiliate partners) need tools such as pixel and postback capabilities and geo-targeting. The former allows affiliates to track customer activity in real time which helps them maximise the revenue of the brands they work with. When it comes to intelligent geo-tracking, it allows users to identify and aim to funnel traffic through specific locations.

But tracking is just one part of the process and success of an affiliate program– online sportsbook and casino operators must be able to take the data they have tracked and use it to optimise campaigns, both internally and those being run by their affiliate partners.

What does optimisation look like? How does RavenTrack help its customers do this?

Traffic source provides a lot of spoke for optimisation, especially when it comes to things like which affiliate is performing best, changes to traffic, ROI and conversion rate optimisation. With RavenTrack, operators have the insight they need to do this. They can also give their affiliates access to data via their own internal reporting systems – this is done via our two-way API – to help determine which campaigns and creatives are delivering the best results. Operators also need to optimise the commercial agreements they have in place with their affiliate partners, and this means being able to offer them a range of options including CPA, revenue share, CPL, CPM and hybrid.

As operators – and their affiliates – get more experienced at using data and tracking, they will want to customise reports to a pretty granular level so that they can optimise to a much deeper and greater extent. Customisable reports (we have more than 20  reports available), marketplace and dashboards are just a few of the tools we provide to help operators and affiliates optimise campaigns and work to the commercials that deliver for both parties.

And how does all of this come together to help both operators and affiliates scale at pace?

Our fixed-cost model means operators can create as many campaigns for their brands as they like without the worry of additional costs. This in turn makes growing their program pretty straightforward. With a long list of commission structures available (which can be customised by the client) for their affiliate partners, operators can ensure the growth of the program is reflected in the growth of the wider business, ultimately allowing them to maximise profitability from affiliate marketing activity while at the same time ensuring their partners are fairly compensated for the quality traffic they send.

Migrating to a new affiliate tracking platform can cause major upheaval. How do you help operators through the process?

We know that moving to a new platform can be a big decision and a significant undertaking, but we have plenty of options to make it a seamless process from start to finish. This includes working with the affiliate program team to run their old and new program side by side to ensure there is absolutely no drop-off in traffic or lost data.  Our UK-based account and customer support team is always on hand to assist during the migration process, and once operators are up and running with RavenTrack – this includes helping them get the most out of our platform and tools.

RavenTrack has only been around for a handful of years but has already achieved great things. What can we expect in the months ahead?

We hit the market in 2018 and haven’t looked back. Today, we work with 150 brands, processing more than one billion clicks per month and £2billion in deposits to date. The operators using RavenTrack to run their affiliate programs have generated more than £500 million in revenue and counting. Our numbers speak for themselves and no matter the size of brand or affiliate program, our solution is the key to unlocking the true potential of affiliate marketing. As for the months ahead, expect more platform updates, new tools and some big-name partnership announcements.