Playtech launches Live Casino with Veikkaus in Finland

Playtech has announced the launch of Live Casino under its agreement with Veikkaus, the Finnish state-owned and monopoly operator.

Building upon their successful existing relationship, which encompasses online casino, online poker, retail VLT machines and a casino management system, Playtech was selected as Veikkaus’ first Live casino supplier, following a rigorous public procurement process.

Playtech and Veikkaus have now completed the integration and regulatory approval process of Playtech’s Live games, and following a successful launch, a first range of games are now available to Veikkaus’ players – with many more to be launched in the following months.

Playtech Live games include popular network games such as Mega Fire Blaze Roulette and game shows like Adventures Beyond Wonderland, Spin a Win, The Greatest Cards Show, as well as exclusive Blackjack and Roulette tables from a newly designed and Veikkaus branded studio. This modern studio features Finnish-speaking dealers who are representing Veikkaus brand values to their players, offering an authentic and engaging gaming experience.

Fredrik Sylvander, Commercial Director at Playtech, said: “We are thrilled to have completed the launch with Veikkaus, marking a significant milestone in our successful partnership. We take pride in supporting Veikkaus in delivering a premium live gaming experience through our state-of-the-art studio and exclusive game offerings. Leveraging our expertise and market knowledge, we have crafted a tailored Live offering that meets the needs of the Finnish market and provides an unparalleled gaming experience for Veikkaus’ customers. We are excited to have started this new chapter and to continue supporting Veikkaus in achieving their vision in Live casino.”