UKGC Unveils Latest Survey Results

The UK Gambling Commission’s (UKGC) latest Gambling Survey for Great Britain shows that lottery remains the top vertical for players in the country.

The Great British regulator’s 2024 Wave 2 results show overall participation in gambling in the last four weeks was 48% – unchanged from throughout 2023.

Gambling participation was 28% without lottery draws, which was the only form of participation for 20% of people.

The latter figure and cohort were stable but down 1% on Wave 1 2024.

There was an increase in the popularity of betting in Wave 2 compared to Wave 1. In its list of the most popular verticals, betting was 12% in Wave 2 compared with 9% in Wave 1.

The online gambling participation rate fell slightly from Wave 1 to Wave 2 this year by 1% to 37%.

When lottery players are removed, this falls to 16% – up 1% on the 17% recorded on the same metric in Wave 1.

The in-person gambling participation rate was the same in both waves this year – 29%.