Affiliate Industry
Affilka by SOFTSWISS to Present Updates at iGB Affiliate 2025
SOFTSWISS, a leading tech provider with over 15 years of experience, announces that its innovative affiliate marketing management platform, Affilka by SOFTSWISS, will participate in the upcoming iGB Affiliate presenting new features.
iGB Affiliate 2025 will take place in Spain on 21-22 January at Fira Grant Via Barcelona. The event will host over 200 companies and more than 8,000 attendees from around the world.
Participating with the stand for the second year in a row, Affilka by SOFTSWISS is going to present new features and share 2024 year’s results. The platform currently powers over 410 brands, with more than 40 new additions in Q3 2024 alone. Since the beginning of the year, the platform has welcomed over a hundred new brands.
The number of new affiliate accounts registered on the platform increased by 39.6% during the first three quarters of 2024 compared to the same period of the previous year. Additionally, new player registrations grew by 62.7%, and the number of unique clicks on referral links increased by 8.9% during the same timeframe.
The growing metrics show the popularity of affiliate marketing in elevating iGaming projects. According to the recent iGaming Trends 2025 Report, affiliate marketing, along with SEO enhancement, paid advertising, and collaborations with influencers, remains one of the key tools for marketing promotion.
Constantly working on improving user experience, Affilka by SOFTSWISS recently introduced a new Geo-Distributed Redirect feature that reduces redirect times by 2.5 to 5 times. With tests showing a time drop from 1.5 seconds to 300–500 milliseconds, this improvement boosts site traffic by 3.5% to 7%, increasing registrations and deposits. It also enhances reliability and fault tolerance and ensures seamless traffic rerouting during disruptions, offering a faster and more dependable user experience.
Anastasia Borovaya, Head of Affilka by SOFTSWISS, summarises: “We acknowledge the essential role of affiliate marketing for promoting iGaming projects in a rapidly evolving landscape. The new feature is a game changer, addressing the common issue of players leaving sites due to lag. By drastically reducing latency, the Geo-Distributed Redirect feature ensures seamless navigation and maximises user engagement. Come to our stand at iGB Affiliate to learn more and share your ideas”.
Current and potential clients can book a meeting with the Affilka by SOFTSWISS team at stand C10 via the link.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
Affiliate Industry
MightyTips announces partnership with Golden Star sportsbook
MightyTips is proud to announce its new partnership with Golden Star Sportsbook. This collaboration will enrich the iGaming experience for customers of both MightyTips and Golden Star.
Thanks to its well-developed SEO structure and diverse content, including bookmaker listings, bonus comparisons, and free daily expert football predictions, MightyTips will serve as a valuable gateway for potential Golden Star customers looking for a reputable sportsbook with features like instant withdrawals, weekly cashback, and more.
Golden Star is an online iGaming platform offering customers extensive sports betting options and over 4,000 casino games from leading software providers such as NetEnt, Evolution, and Microgaming. The site launched in 2012 and is licensed by Curacao.
Golden Star is owned by Dama N.V., a company that operates over 20 iGaming sites. Golden Star is part of the StarCrown Partners affiliate program, which recently introduced a loyalty rewards initiative to enhance the customer experience.
Golden Star has earned its reputation by offering a vast array of iGaming content on a secure, licensed platform that puts customers first. This aligns perfectly with MightyTips’ mission to connect iGaming enthusiasts with reliable and trustworthy operators.
Eugene Ravdin, MightyTips Head of Communications and Marketing, said: “At MightyTips, our goal is to provide iGaming enthusiasts with the best tools and insights to enhance their betting experience. This partnership expands our reach to a larger audience, particularly those passionate about sports predictions. With this collaboration, our readers can explore everything Golden Star has to offer.”
Sergei Trushkov, Golden Star Affiliate Team Lead, said: “We are delighted to partner with MightyTips, a respected leader in the betting affiliate industry. This collaboration is an exciting step forward in bringing Golden Star’s premium sportsbook experience to audiences across Central and Southern Europe, Australia, and Canada. Together, we are dedicated to enhancing the betting journey by providing expert insights and tailored offers for these markets.”
Affiliate Industry
Catena Media appoints Martin Zetterlund to board of directors
Catena Media’s board of directors has appointed Martin Zetterlund as non-executive director to fill the seat vacated by Øystein Engebretsen.
Martin Zetterlund is an experienced Stockholm-based entrepreneur, investor and executive with specialist expertise in cybersecurity and managed security services. Over a career spanning more than two decades, he co-founded Sentor Managed Security Services in 1998, serving in various leadership roles, including Head of Managed Security Services, until the company’s acquisition by Accenture in 2021. He also held the role of SVP Advanced Projects at Distil Networks.
He commented: “I am looking forward to joining Catena Media’s board and am eager to contribute to the growth of the business by applying my experience in technology and strategic business development.”
Erik Flinck, Chairman of the Board of Directors, said: “Martin brings valuable expertise in cybersecurity and technology, areas that are becoming increasingly critical for Catena Media’s operations. I’m excited to welcome him to the board and look forward to the insights he will bring as we focus on the turnaround.”
The appointment will become effective once all necessary filings are made with the Malta Business Registry, and his term will run until the end of the next annual general meeting, in accordance with the Maltese Companies Act and Catena Media’s articles of association.
Affiliate Industry
ReferOn’s 2024 in Numbers: Continued Growth and Technical Innovation
ReferOn, the state-of-the-art affiliate management system has gathered and analysed its operational data for 2024. The past fiscal year showed impressive and promising signs of sustainable growth for the brand as it recorded record increases in all major statistical categories.
The company’s new record growth results included increases in
- New registrations: 183.50%
- Number of affiliates: 53.17%
- Active landing pages: 203.90%
- Active trackers: 32%
- Number of clicks: 699.70%
- New registrations per month: 183.50%
- Clicks per month: 693%
A major factor for 2024’s growth was the team’s commitment to innovation and developing educational content for its users. Q3 and Q4 saw major technical updates and QoL improvements to the platform. Operators and affiliates saw increased functionality in the platform’s features: affiliate registration page modifications, postback enhancements, added data and reporting functionality, and further improvements to data campaign action.
The ReferOn Insights seminars allowed operators to join David Harris, B2B Affiliate Team Manager, to explore ReferOn’s capabilities and help boost campaign metrics. This educational content set the foundation for the team to develop further assistive materials to empower ReferOn users to activate their affiliate marketing.
David Harris highlighted 2024’s success: “This year’s growth statistics demonstrate our team’s collective efforts and show us promising signs looking forward. Our success was actualised with multiple award nominations and wins at various industry award events. This industry recognition results from our commitment to technological innovation and dedication to customer service. We hope to carry this positive momentum into 2025.”
ReferOn experienced widespread success in 2024, receiving industry recognition from multiple prestigious organisations. AffPapa nominated ReferOn for the Rising Star Award 2024, the SBC Awards 2024 shortlisted the company for the Acquisition & Retention Partner category and, finally, ReferOn won the Best Partner for Customer Acquisition & Retention 2024 category at the SiGMA Awards 2024.
In 2025 Q1, ReferOn will focus on client communications and making further product-facing additions. A few technical updates the team has planned include tweaks to the notification areas and payment processes and greater functionality in reporting metrics. 2025 will see more strategic partnerships with external vendors, where the team will conduct more migrations to assist with onboarding. Lastly, the ReferOn Insights seminars will continue, and the company will have more educational content in the works.
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