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CHESS ICON MAGNUS CARLSEN TO JOIN BETBY AT ICE BARCELONA 2025

Published

7 months ago

December 17, 2024

Adrienn Sarkany

Reading Time: 2 minutes

BETBY, a leading sportsbook supplier, is thrilled to announce that chess legend Magnus Carlsen will join the sportsbook supplier at ICE Barcelona 2025. BETBY’s newly announced global brand ambassador will make his debut appearance at an industry expo, with ICE scheduled to take place from January 20 to 22, bringing a unique dimension to the occasion.

A five-time World Chess Champion and widely regarded as the greatest player in history, Magnus Carlsen recently signed a long-term partnership with BETBY and is the face of the supplier’s ‘Make Your Move’ campaign. This initiative reflects a shared vision of achieving excellence at the highest level, with Carlsen’s strategic brilliance, and decisive moves aligning seamlessly with BETBY’s mission to redefine the sports betting experience through cutting-edge technology and innovation.

Carlsen will be at BETBY’s stand on January 20, the opening day of ICE Barcelona 2025, giving attendees the rare opportunity to engage with him during a meet-and-greet session. A select few will even have the chance to put their skills into action and challenge him in a chess match. Moreover, Carlsen will be participating in a press conference focused on discussing this exciting partnership.

“We are honored to have Magnus Carlsen join us at ICE Barcelona 2025,” said Leonid Pertsovskiy, Chief Executive Officer at BETBY. “Our collaboration is a testament to BETBY’s drive to push boundaries and bring something truly exceptional to the industry. We hope Magnus’s presence will inspire our partners to make confident, game-changing decisions that lead to sustainable growth and global success.”

ICE Barcelona is one of the premier global events in the iGaming and betting industry, serving as a platform to foster collaboration, showcase innovations, and shape the future of the sector. In addition to Carlsen’s presence, BETBY’s participation will also include the unveiling of new in-house features, further demonstrating its commitment to deliver innovative products.

BETBY invites attendees to join Magnus Carlsen at ICE 2025 in Barcelona and discover the company’s premium sportsbook offerings by visiting booth 5J18.

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Adrienn Sarkany

Hello there! I'm a 21-year-old university student majoring in Finnish and Korean Language and Literature. I have a deep passion for art and a profound connection to the natural world. My journey through life has been a colorful one, driven by my love for creativity, music, and the wonders of the great outdoors. As a dedicated student, I've already earned a degree in Classic Cantos, a testament to my appreciation for the timeless beauty of classical music. Beyond the classroom, my artistic spirit thrives through my love for painting and drawing. These creative outlets allow me to express my thoughts and emotions, transforming blank canvases into vibrant stories. My interests go far beyond music and art. Singing, playing the piano, and exploring new melodies are integral parts of my life, providing me with both solace and exhilaration. When I'm not immersed in the world of art and music, I find solace in nature's embrace. My heart is drawn to animals and the serene beauty of the natural world, fueling my desire to protect and preserve our precious environment.