Industry News
New KSA Campaign: Get Your Life Back on Track, Take a Gambling Break

The Dutch Gaming Authority (KSA) launched a new awareness campaign to draw attention to the gambling stop. With the campaign “Pick up your life again, take a gambling stop,” KSA is aiming to increase attention to the risks of gambling and make the Cruks register more well-known.
Insights
The campaign is a follow-up to the pilot campaign from 2023. This pilot yielded many valuable insights, for example that more people are attracted to the word gambling stop. This name is therefore used in the new campaign.
Positive effect
The campaign focuses primarily on young adults who (possibly) no longer have their gambling under control. That is one of the reasons why the campaign is largely running via social media instead of traditional (mass) media. The focus is on the positive effect that a gambling stop has on the life of a person with gambling problems. The powerful moments of young people who pick up their lives again can be seen in online videos, social ads and social posts (Google, YouTube, Meta and Snapchat).
-
Africa7 days ago
QTech Games recruits Agatha Wanjugu as Sales Manager for East Africa
-
Interviews7 days ago
Legends Charity Game: Rasmus Sojmark on Football Icons, Lisbon, and Raising €1 Million for Charity
-
Latest News7 days ago
GR8 Tech Launches CRM Bonus Shop to Boost Player Engagement and Retention
-
Latest News7 days ago
Be Heard Above the Noise: Booming Games’ Dorota Gruszka on Standing Out in the Crowded Slot Studio Market
-
Press Releases7 days ago
Soft2Bet’s MEGA Shortlisted for Product Innovation of the Year at Global Gaming Awards Americas 2025
-
Latest News4 days ago
Best Altcoins & Crypto Casino Sites for Safer Gambling 2025 Ranked
-
Latest News4 days ago
Best Online Casinos in Europe | Listed Top 10 European Casino Sites for 2025
-
eSports4 days ago
Lim “Ulsan” Soo-hoon Fights off the Competition to Reign as TEKKEN 8 at 2025 Esports World Cup Champion, Securing Back-to-Back EWC Titles