Compliance Updates

Finnplay secures operator agreements as Finland prepares for regulation

Published

8 months ago

January 6, 2025

Zoltan Tundik

Reading Time: < 1 minute

Finland-based iGaming platform provider Finnplay has secured operator agreements, affirming its readiness and commitment to supporting operators as Finland prepares to open its regulated online gambling market. The market is expected to launch in the second half of 2026 or by 1 January 2027, as outlined in the Finnish Government Programme (in Finnish).

As a Finnish-headquartered company, Finnplay brings unparalleled local expertise, deep regulatory knowledge, and extensive experience in regulated jurisdictions to this significant market opportunity while fully supporting robust and transparent regulation.

In preparation for this expansion, the company has already secured several Letters of Intent (LOIs) with future Finnish market operators. This reflects strong interest and confidence in Finnplay’s offering.

“Being based in Finland gives us unique insights into the opportunities and challenges of this market,” said Finnplay’s Managing Director, Jaakko Soininen. “We are proud to leverage our local expertise, regulatory knowledge, and innovative solutions to support operators in Finland. As a company operating in several regulated jurisdictions, we are strong advocates for robust and transparent regulation, which benefits both operators and players.”

Finnplay has a proven track record of succeeding in challenging Nordic and European markets, including the Netherlands, Sweden, Hungary, Estonia, and Lithuania. With licenses across eight regulated markets and ISO 27001 certification, Finnplay continues to support high standards of compliance and innovation. As Finland’s online gambling market approaches regulatory opening, Finnplay is eager to bring this wealth of experience to ensure the success of its partners. The company has also translated its website into Finnish to better serve local stakeholders.

The company is also excited to participate in ICE Barcelona 2025 January 20-22, where the team will be ready to connect with clients, showcase its innovative platform, and share insights on upcoming Finnish regulation.

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Zoltan Tundik

Zoltán is a self-taught publisher and events organizer who has developed several brands and services that have increased the notoriety of his company within multi-billion dollar industries. In 2018, he has become a TEDx speaker and talked about reputation management in the digital era. As Co-Founder of HIPTHER Agency, Zoltan has helped develop highly respected online news portals, virtual and in-person conferences that cater to multiple industries on 5 continents. Among the developed brands and services you can find online news portals that cover several tech industries, gaming, blockchain, fintech, artificial intelligence, and more. In parallel, the company has built a portfolio of annually organized boutique-style conferences in Europe and North America. All the events organized by his company focus on bringing a wealth of information about the latest innovation in several industries such as Entertainment, Technology, Gaming and Gambling, Blockchain, Artificial Intelligence, Fintech, Quantum Technology, Legal Cannabis, Health and Lifestyle, VR/AR, eSports and many more. Zoltan enjoys writing articles on all portals owned by the HIPTHER Agency, talking at conferences, hosting the weekly HIPTHER Talks Podcast, and loves spending time with his family. Zoltan is a duathlete who enjoys training for different international competitions which include running and cycling.