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Greco to Enhance Lottoland’s Gameplay Risk Capabilities

Published

5 months ago

January 9, 2025

Adrienn Sarkany

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Greco, the leading provider of the Gameplay Risk Engine, is proud to enter a partnership with Lottoland, a global leader in the online lottery sector.

This collaboration will see Lottoland integrate Greco’s innovative Gameplay Risk Engine to enhance player management, minimise risk, and optimise operational efficiency across its platforms.

“At Lottoland, innovation is at the heart of everything we do. Partnering with Greco aligns perfectly with our mission to deliver world-class experiences to our customers. Greco’s unique Gameplay Risk Engine will assess player behaviours, ensuring a secure and seamless experience for our growing community of 20 million customers,” says Mike Kirwian, VP Marketing & Commercial.

Operating in 15 markets, Lottoland is renowned for revolutionising the lottery market and has recently announced a record number of 20 million customers worldwide. Through this new partnership, the operator continues its commitment to delivering exceptional player experiences in the lottery space as a market leader.

“We’re thrilled to welcome Lottoland as a partner. Their commitment to innovation and player-centric operations aligns closely with our values. With our Gameplay Risk Engine, Lottoland is well-equipped to enhance efficiency and reinforce its position as a global leader in the online lottery space,” remarks Ozric Vondervelden, Co-Founder and CEO of Greco.

Greco’s Gameplay Risk Engine leverages theoretical value modelling and behavioural risk analysis, giving operators key insights to reduce costs and improve marketing efficiency. This partnership marks another milestone for Greco as it expands its footprint in the iGaming industry.

Related Topics:Greco Lottoland partnership

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Adrienn Sarkany

Hello there! I'm a 21-year-old university student majoring in Finnish and Korean Language and Literature. I have a deep passion for art and a profound connection to the natural world. My journey through life has been a colorful one, driven by my love for creativity, music, and the wonders of the great outdoors. As a dedicated student, I've already earned a degree in Classic Cantos, a testament to my appreciation for the timeless beauty of classical music. Beyond the classroom, my artistic spirit thrives through my love for painting and drawing. These creative outlets allow me to express my thoughts and emotions, transforming blank canvases into vibrant stories. My interests go far beyond music and art. Singing, playing the piano, and exploring new melodies are integral parts of my life, providing me with both solace and exhilaration. When I'm not immersed in the world of art and music, I find solace in nature's embrace. My heart is drawn to animals and the serene beauty of the natural world, fueling my desire to protect and preserve our precious environment.