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Greco to Enhance Lottoland’s Gameplay Risk Capabilities

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9 hours ago

January 9, 2025

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Greco, the leading provider of the Gameplay Risk Engine, is proud to enter a partnership with Lottoland, a global leader in the online lottery sector.

This collaboration will see Lottoland integrate Greco’s innovative Gameplay Risk Engine to enhance player management, minimise risk, and optimise operational efficiency across its platforms.

“At Lottoland, innovation is at the heart of everything we do. Partnering with Greco aligns perfectly with our mission to deliver world-class experiences to our customers. Greco’s unique Gameplay Risk Engine will assess player behaviours, ensuring a secure and seamless experience for our growing community of 20 million customers,” says Mike Kirwian, VP Marketing & Commercial.

Operating in 15 markets, Lottoland is renowned for revolutionising the lottery market and has recently announced a record number of 20 million customers worldwide. Through this new partnership, the operator continues its commitment to delivering exceptional player experiences in the lottery space as a market leader.

“We’re thrilled to welcome Lottoland as a partner. Their commitment to innovation and player-centric operations aligns closely with our values. With our Gameplay Risk Engine, Lottoland is well-equipped to enhance efficiency and reinforce its position as a global leader in the online lottery space,” remarks Ozric Vondervelden, Co-Founder and CEO of Greco.

Greco’s Gameplay Risk Engine leverages theoretical value modelling and behavioural risk analysis, giving operators key insights to reduce costs and improve marketing efficiency. This partnership marks another milestone for Greco as it expands its footprint in the iGaming industry.

Related Topics:Greco Lottoland partnership

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