Playson goes live with Flutter brands Paddy Power and Betfair to boost UK market presence

Playson, the fast-growing digital entertainment supplier, has expanded its UK footprint after launching its leading games with Flutter Entertainment’s Paddy Power and Betfair brands.

The partnership sees Playson’s top-performing titles Energy Coins: Hold and Win and 3 Pots Riches: Hold and Win go live across both operators’ online casino offerings in the UK via Relax Gaming’s aggregation platform.

Further titles from Playson’s portfolio are set to follow in the coming months, as well as expansion of the partnership into the regulated markets of Spain, Italy and Brazil.

Playson’s latest tie-up underlines its continued expansion across leading regulated markets with its feature-first titles and sought-after mechanics continuing to appeal to internationally recognised operators and their players.

Blanka Homor, Sales Director at Playson, said: “We are delighted to partner with two of Flutter Entertainment’s leading brands whose ambitions within the industry align perfectly with ours here at Playson.

“We are confident our premier titles will elevate both Paddy Power and Betfair’s iGaming offering whilst allowing Playson continue its global marketing expansion.”