Bojoko’s Ville Saari Discusses Why and How Instant-Play Casinos Are Gaining Ground in the UK

Instant-play casinos let players skip the traditional sign-up process, jump straight into the action, and withdraw their winnings just as quickly. They have been growing in popularity in Britain, showing that players want faster games, quicker payouts, and smoother experiences.

To better understand the appeal of these casinos in the UK, I sat down with Ville Saari, Lead Content Manager at Bojoko. Ville’s team of iGaming experts actively test and review instant-play casinos, giving him unique insights into what British players want and how operators can deliver.

How popular are instant-play casinos with British players?

They’re catching on, but interest is still moderate compared to other markets. Instant Casino—one of the best-known names in this space—has been hugely popular, which shows potential. British players value speed and convenience, but there’s still a lot of loyalty to traditional casinos with established brands and features.

What are the differences between instant-play casinos and no-account casinos?

They’re two names for the same thing. At instant-play Casinos, players don’t have to register an account in the traditional sense. Instead, they log in using their banking details via a service like Trustly or PayPal. The casino verifies their identity through the bank, so there’s no need to fill out forms, upload documents, or wait for the approval.

It’s a seamless experience—deposit, play, and withdraw—all in minutes. The semantic difference is generally tied to marketing, with Trustly’s service usually referring to them as no-account casinos, while PayPal calls them quick-registration casinos. We have been very clear about how to refer to and explain no-account casinos on Bojoko to ensure that players understand how these features work from one solution to another and don’t run into any surprises.

Why is the interest in these casinos only moderate in the UK?

If you include Instant Casino, it is not that moderate, as they have become a huge brand. That said, the reason is pretty simple. British players are used to traditional sign-up processes, and many feel reassured by established brands that ask for full details and verification upfront. There’s a sense of trust that comes from that familiarity.

Also, UK players tend to value features like loyalty programs, custom bonuses, and personalised experiences. They want to be a decided part of a casino. Instant-play casinos can still have many of these features, but due to the marketing, it will likely take some time before this knowledge is widespread. If anything, the misleading “no-account casino” moniker may have worked against many demographics.

My impression is that this type of advertising is, first and foremost, exciting for younger players. The question then is whether they will maintain their hold as the generations change and grow more slowly or if they will manage to find a more instant appeal to older players as well.

What are the main benefits for operators adding instant-play features?

The biggest one is lowering the barrier to entry. Players don’t have to commit to registering, so they’re more likely to try your casino. That’s great for attracting new players and boosting conversion rates.

They appeal to casual players and those who value speed above all else. It’s also great for players who are cautious about sharing personal details. The fact that you log in through your bank adds a layer of security and trust that’s really appealing to some.

It also makes your site stand out. The UK market is crowded; offering more unique selling points, like an instant-play feature, can be a real differentiator.

How can operators make instant-play features more appealing in the UK?

Education is the first step. Players need to understand that these casinos are safe and that their money and data are secure. Clear communication about how the system works can go a long way. Operators need to focus on safety, speed and reliability.

Do you think instant-play casinos will become as popular in the UK as they are in other markets?

It’s possible, but it’ll take time. The UK market is huge and established, meaning it can move a bit slower when it comes to adopting new trends, especially in gaming. Players here value trust and familiarity, so instant-play casinos will need to work hard to build that.

That said, the demand for convenience is only going to grow. As more players get comfortable with the concept, I think instant-play casinos will carve out a solid niche in the UK market.